Doremus+Co’s Post

The most important thing I’ve learned from Dave Morgan of Simulmedia this year? The man’s a walking bullhorn for one truth: #transparency isn’t just a buzzword for TED Talks and PowerPoint slides, it’s the lifeline the ad industry desperately needs to stop choking on its own nonsense. He’s got no patience for the layers of middlemen clogging up the supply chain like arteries after an all-you-can-eat buffet. Dave doesn’t just think transparency is crucial; he’s practically shaking everyone by the shoulders and yelling, “Look! Full transparency or bust!” You can try to dress up ad tech with fancy terminology and a shiny coat of “innovation,” but Dave sees right through it. His mantra? If you’re not showing every single player, fee, and bit of data in the chain, you’re just playing a game of ad fraud roulette—and eventually, that gun’s gonna fire. And honestly, the industry's deniability fetish is running out of runway. Everyone’s trying to pretend they don’t know their shiny data-targeted ads are bouncing around like a game of telephone, but Dave’s here to remind you: no more black boxes, no more fake promises, no more sweeping under the rug. It’s Dave’s philosophy that cuts through the fluff like a machete through a marketing jungle: “Give me full transparency or get out of the way.” Join over 1,000 industry executives who have already watched his episode on The ADOTAT Show https://lnkd.in/geDuQTAV

Deterrence was a brilliant idea during the Cold War, but it doesn't work with rodents. Killing one with a snap trap (or disciplining one with a good spanking) may make you feel better, but it will not control an outbreak. For that, you need data. EverSmart Rodent: No rodent left behind! https://lnkd.in/g9izKNCz #pestcontrol #mousetrap #rodentcontrol #digitaltransformation #rubegoldberg https://lnkd.in/gmbmqed7

Kanye West, this dude's on another level, a straight-up genius, right? Drops between 1 to 7 mil on a Super Bowl ad slot. But here's where it gets wild: he films the whole thing on his iPhone, just chilling in his car, like it's no big deal. What happens next? 284,357 orders come rolling in, raking in a cool $19.3 million in sales. That's what you call marketing with some serious swagger. But it gets you thinking, doesn't it? Are we all getting a little too used to those high-end, slick cinematic commercials? Maybe it's time for a shake-up. And then, out of left field, you've got this guy, Bryan Johnson (if you think Kanye is a genius then this guy is 2x that) You might not know him, he's not your typical celeb. The brain behind Braintree and Venmo, right? This guy goes off and documents on YouTube his anti-aging routine for a whole year, and bam - pulls in $20 million in just 24 hours. So, what's the big takeaway from all this madness? It's all about grabbing that attention. If you can hook people, make them stop and listen, and then really deliver value? The world's your playground. It's not just about being seen; it's about generating attention and capturing value.

We're continuing our tale of #celebrityscams this Halloween🎃 🕷️Illegal & deceptive content disguised as reputable media are weaving traps all over social media - don't fall in! 🕸️ How can regulators save us from this kind of fraud & disinformation? Thomas Bergmann tells us more in the second part of his blog series 👉 https://lnkd.in/g6r2uEMC

#cfmadvocates Managing Issues Blog: #VideoApologies are opportunities to show #empathy and earn #trust. They also are vehicles that can betray #inauthenticity. #CEOs beware. https://lnkd.in/ePE8xeqR

#cfmadvocates Managing Issues Blog: #VideoApologies are opportunities to show #empathy and earn #trust. They also are vehicles that can betray #inauthenticity. #CEOs beware. https://lnkd.in/eTXrDQXV

The more you know! 🔍 If you work for a company with dozens to hundreds of employees, who are regularly marketing your business, listen to this tip. It could save you some real money!

COLUMN: There is nothing more toxic in our #broadcastnews and #socialmedia today than those who have made a comfortable living lying about anything and everything, attracting the weak-minded and the easily swayed. For those who follow such people, it leaves an indelible stain on your personal #reputation and #brand as another who easily trades in #lies. When confronted with the evidence, you have to ask yourself if you are completely comfortable being a sycophant and follower of those who deal in lies so easily. If you forward a known and provable lie, then you are no better than the original lie and liar. https://lnkd.in/exdCUXqB

Would you risk legal trouble over a ‘glitch’ trending on TikTok? That’s exactly what happened to thousands of social media users now being prosecuted by Chase. In my latest Newsmax article, I explore this bizarre case, the dangers of following viral advice, and why responsible financial habits are more important than ever. Don’t miss it! 🌟 https://lnkd.in/e3i95heP #FinancialLiteracy #SocialMediaTrends #Newsmax

🚀 In today’s fast-paced political and corporate environments, effective communication is crucial. Personal, rapid, and almost instantaneous messaging can cut through the noise of direct mail and television commercials. With AI-driven text messaging, you can deliver targeted messages to diverse voter groups, making a significant impact on your campaign. WPA Intelligence At WPA Intelligence, we specialize in helping you reach your goals, whether you're in a primary, runoff, or general election. Our services include Full Service Texting and the more cost-effective Peer2Peer texting platform. We collaborate with consultants, campaign managers, or candidates themselves to ensure your message resonates with the right individuals. Bonfire Let us help you push across the finish line! 🏁 #PoliticalCampaign #AITextMessaging #WPAIntelligence #ElectionStrategy #CampaignManagement