Fun little test to see if you can actually identify a good fit account: Run an account search (LI/Apollo/ZI/whatever tool you use), Input the criteria you know/think you need... Did your top 3-5 customers make that list? If yes, you pass. If no, go study your ICP and identify what you're missing. Segmentation is 👑
yes great test "industry" in your mind and industry in sales nav/ZI/Apollo is not the same
Ex Sales leadership at Sendoso and WorkSpan I Founding USA GTM Hire I Motivated to continue making my dad proud from up above
8moThat's a great way to leverage third party info. What about first party data?