Client Spotlight: Nine West Australia ✨ Since 1978, Nine West has been a staple in fashion, taking its name from its founding address at 9 West 57th Street in New York City. Today, Nine West Australia continues to draw inspiration from the heart of New York’s fashion district, offering shoes and accessories across more than 50 locations in Australia and New Zealand, including MYER and David Jones stores. Nine West came to us, with a brief; go headless on Shopify, empower the internal team to manage the store efficiently and improve the mobile experience. Their previous website was riddled with pain points, limiting flexibility and turning even simple front-end updates into costly endeavours. Here’s how we helped transform Nine West’s digital presence: 💻 Launched a sleek new headless website on Hydrogen 👠 Showcased individual shoe styles with an insight into the material 📱 With nearly 80% of customers shopping on mobile, we optimized the mobile experience, ensuring a seamless on-the-go shopping journey 🛒 Enabled quick add-to-cart functionality directly from the PLP ↗️ Integrated Reactify to elevate their search and merchandising experience With this rebuild, Nine West now enjoys extensive customisation capabilities, empowering their internal team to effortlessly prepare for upcoming sales and campaigns. Just a few months post-launch, the brand is reaping the benefits with a 14% increase in online revenue. Now, every shoe lover can find their perfect pair online, with an experience as seamless as shopping in-store. Explore the website here: https://lnkd.in/edfwMht3
Nice to hear....
Bruna Dias, Ellie White, Ellana Powell, Richard Liu, Jeff Bocala, Rebecca Simpson
UI Designer at DotCollective
2moSuch a great project to be a part of - well done team 👏