Double Dutch Drinks | B Corp ’s Post

Does it seem like I talk about and work a lot in Beauty packaging? Yes, it's true. But then again, there are the Specialty Food, Beverage and Confectionery segments of my business that are also fun. 🎉Next week is #expowest2024 and, lucky for me, all of those industries will be present! Side note: I advise clients and produce customer facing, retail packaging for all of these industries and some other fun ones as well. It's good to know what decisions clients deal with and that's how I found the article by Jennifer Barney touting a plan to go deep in a regional market when you're starting out in brick and mortar stores. She's a CPG expert and explains why emerging brands should focus on one sales territory at a time to achieve manageable growth: regional vs. national right out the gate. ➡️ Quote from Jennifer's article: "Once you’ve saturated a market, your marketing activities will drive velocities everywhere you are sold, which is key. You benefit from efficiencies and higher ROI when doing demos, pop-ups, launch events, etc., because your products are available in multiple locations around town." There's more to the article to read! Grateful I found it at New Hope Network. The direct link to the article is in the comments below. #cpgbrands #retailbusiness #newbrand #specialtyfood #gotomarketstrategy #retailpackaging

[𝐂𝐚𝐥𝐥 𝐦𝐞 𝐛𝐲 𝐦𝐲 𝐧𝐚𝐦𝐞] Actually don't, I'm still in an open conflict with my parents over it. Anyway... ever heard of Cheese Coffee? ☕️ They’re our very first partner so, of course, we want to showcase how they nailed their customer engagement. 😉 📗The story: Cheese Coffee is a pretty trendy name in the Saigon’s coffee world. With International Women's Day around the corner, they saw a golden opportunity to do something special. 🎁 So they decided to personalize 50 Nopa Moves bottles with their top customer's name or nickname. 🎯 The goal? To make their customers feel exclusive and appreciated, boosting brand loyalty and visibility. And guess what? It worked! Their VIP customers were over the moon with their personalized gifts. They felt a real connection with the brand. But that's not all. These pretty custom bottles also sparked conversations about sustainability and reuse, reinforcing Cheese Coffee's commitment to the environment. 🌍 So, what did they achieve? 1️⃣ Increased brand visibility: The personalized bottles were like mini brand ambassadors, catching eyes and creating buzz o a very special celebration. 2️⃣ Strengthened customer relationships: By using customers' names, Cheese Coffee showed they really cared, building stronger emotional bonds. 3️⃣ Promoted Sustainability: The initiative got people sharing about reuse, aligning with Cheese Coffee's green initiatives and fostering a sense of shared responsibility. 𝑰𝒏 𝒂 𝒏𝒖𝒕𝒔𝒉𝒆𝒍𝒍, 𝑪𝒉𝒆𝒆𝒔𝒆 𝑪𝒐𝒇𝒇𝒆𝒆'𝒔 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒔𝒕𝒐𝒓𝒚 𝒔𝒉𝒐𝒘𝒔 𝒕𝒉𝒆 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒊𝒎𝒑𝒍𝒆𝒔𝒕 𝒕𝒉𝒊𝒏𝒈: 𝒄𝒂𝒍𝒍𝒊𝒏𝒈 𝒑𝒆𝒐𝒑𝒍𝒆 𝒃𝒚 𝒕𝒉𝒆𝒊𝒓 𝒏𝒂𝒎𝒆, 𝒕𝒉𝒆 𝒘𝒂𝒚 𝒇𝒓𝒊𝒆𝒏𝒅𝒔 𝒂𝒏𝒅 𝒇𝒂𝒎𝒊𝒍𝒚 𝒅𝒐. 👉 It also shows how personalized corporate gifts in driving customer/employee engagement and loyalty. 👉 By embracing personalization, businesses can create memorable experiences that resonate with their audience. 𝐈𝐭'𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐦𝐚𝐤𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 & 𝐞𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬 𝐟𝐞𝐞𝐥 𝐬𝐩𝐞𝐜𝐢𝐚𝐥. 💖 #CorporateGifting #Reuse #NopaMove #PurposeGifting #EmployeeEngagement #Sustainability #Vietnam Credit to John Trung Nguyen for his trust and Mai Trinh Tien Phu Thanh Dat Nguyen

It’s awesome to see how data drives decisions! 📊 Actress Busy Philipps is now an investor and advisor for BEHAVE, a brand that’s all about low-sugar, delicious candy. This move highlights a significant trend: according to a Shopkick survey we ran, 47% of consumers are on the lookout for healthier candy options. Such insights are game-changers for brands looking to meet market demands and elevate the shopping experience. Read all about it: https://lnkd.in/e_cc7YaV #ShopkickSurveys #ConsumerTrends #HealthyEating #BusinessGrowth

Excited to share 🌟 the first article of our new Kearney series on the unstoppable rise of private labels 📈. In collaboration with Bolt Insight, we surveyed 4,000 consumers in 10 countries on their purchasing behavior as it relates to private label products, and the results might just surprise you... From #Food & #Beverage 🍽 to #Beauty 💄 and #Fashion 👗, private labels are not just winning over wallets but hearts too, blending #quality, #innovation, and #affordability in a way that's reshaping consumer loyalties across the globe 🌍. Ready for a fresh take on your shopping experience? A huge shoutout to my co-authors Mirko, Linda, and Eline, and to our Kearney team—Thérèse, Clara, Guillaume, Jean-Paul, Roger, Thibault, Gavin, and Katie—for their hard work and insights 👏. Also, a big thank you to Hakan and Jeremy from Bolt Insight for their significant contributions to our study 🙌. P.S. Stay tuned for our next piece, where we uncover what drives this private-label momentum! 🔍 #PrivateLabels #ConsumerInsights #RetailTrends #ShoppingExperience #Brandloyalty #MarketResearch #KearneyInsights #GlobalTrends #ConsumerBehavior #RetailIndustry

🌍Inclusivity for consumers is a key driver, but it's important to tread carefully in an election year. Consumers prefer brands that focus on the benefits of their products rather than taking political stances or villainizing certain foods. Let's celebrate diverse offerings and highlight what makes each unique without drawing comparisons. It's all about embracing variety! 🌟🍽️  Follow Culinary Tides, Inc. for more insights. #CulinaryTides #InclusiveEating #FoodTrends #ConsumerInsights #CelebrateDiversity #FoodForesight Read the full article here: https://lnkd.in/eaMT_JFp

🔍 Are you ready to keep up with the rapid evolution in retail grocery, or will you be left behind? 🔍 🎉 The Women Grocers of America Symposium was an eye-opening experience! Cristina Moceri represented ClipIt Savings, connecting with top innovators in retail grocery, CPG, and POS technology. Key Insight: The retail grocery landscape is shifting FAST. To stay competitive, grocers must harness real-time data insights and adapt to consumer-driven strategies. 📊 ClipIt Savings makes this transition effortless, helping you stay ahead of the curve. 💥 Don’t just watch the industry change—be part of it. Partner with ClipIt now and transform your in-store promotions into revenue-generating machines. Let's bring true innovation to your shelves today! 🚀 #WGASymposium2024 #RetailGrocery #ClipItSavings #InnovationInRetail

From Tupperware to Tupper Where? A Legacy of Love in Every Lid, But What's Next?" 🤔 Tupperware, once a household name, is now facing financial struggles. What went wrong? 𝗦𝗵𝗶𝗳𝘁 𝗶𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿: The rise of cheaper alternatives and eco-friendly, reusable products has shifted consumer preferences. Tupperware, once a household staple, has struggled to compete with new brands offering similar products at lower prices or with more sustainability-focused messaging. 𝗢𝘂𝘁𝗱𝗮𝘁𝗲𝗱 𝗗𝗶𝗿𝗲𝗰𝘁 𝗦𝗮𝗹𝗲𝘀 𝗠𝗼𝗱𝗲𝗹: Tupperware relied heavily on direct sales through in-home parties, which became outdated in the digital age. As e-commerce and online shopping grew, Tupperware was slow to adapt its business model to meet modern consumer habits. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻: The brand's appeal waned over the years, especially with younger generations who viewed it as a product for their parents or grandparents. Tupperware failed to refresh its image or tap into emerging trends like meal-prepping or eco-conscious storage solutions. 𝗥𝗲𝘁𝗮𝗶𝗹 𝗔𝗯𝘀𝗲𝗻𝗰𝗲: Tupperware's limited presence in traditional retail stores hurt its visibility. With more consumers buying kitchenware in stores or online, not having a significant retail presence made it harder to attract new customers. 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: Companies like Signoraware, Cello, Nayasa and new-age startups offering more affordable or innovative food storage solutions flooded the market, making it difficult for Tupperware to maintain its market share. It’s a reminder that even the most iconic brands must innovate to survive in today's fast-changing market. What are your thoughts? Share your Tupperware memories below! #Tupperware #Legacy #DirectSales #BusinessEvolution #Branding #Innovation

🎙 #RetailReview E10: Seasonality in Retail In Episode 10 our host Frank is joined by a familiar face, Antony Van Hulle, to look into why #Seasonality is a critical factor for #Retailers and how it influences the market. 📰 Articles We Briefly Mention: 1:44 CASA 2:20 Aveve and their new experience based store concept 2:54 #PetStores & #MarketShifts 4:15 Esprit closing stores 4:55 Dirk: Bodycams for Employees 📰 Article We Dive Deep Into: 7:10 Patagonia - First Store in Amsterdam & Its Link to seasonality and #Actionability 🔍 Insight Explained: 17:25 Share of Visits 🔍 Monthly Fact-Check: 21:25 Evidence on Why a Better #StoreExperience Works Link in comments! #Accurat #RetailPodcast #RetailTrends #LocationIntelligence #StoreRemodelling #RetailInsights ⭐ Mentioned brands: Maxi Zoo Belgium, Tom&Co, WONDR care, Esprit, Dirk van den Broek, Patagonia, Nike, Aveve Torhout & more

How well do you know your shoppers and where to find them? 🔍 With the competitive landscape right now, it’s more important than ever. And when you do, the rewards keep coming. Rhythm 108 just landed a listing in Waitrose & Partners, making them the first authentic Swiss chocolate product in the free-from category. …and it’s a retail match made in heaven. Here’s why… 👉 They know their customer inside and out So they are confident that their products fulfil a need they have. Plant-based shouldn’t mean lacking in luxury, so they’ve brought a premium option to the category. 👉 They focussed on a retailer with the same target customer.  Knowing that Waitrose shopper seeks luxury products, they spent two years focussed on the mission of bringing their products to their shelves. Huge congrats to the Rhythm 108 team - Siddhi Mehta 🍫🍪 & Natalie Miller. When I speak to challenger brand founders, you’d be surprised how many have built a picture of their target shopper based on some light survey data, personal experience and, for lack of a better word, a hunch. That’s not enough. And while that’s partly driven by a lack of understanding as to the art of the possible when it comes to shopper data, for the most part it’s because access to shopper data has until now been prohibitively expensive for challenger brands. The launch of our second partnership, North Star Illuminator… Fuelled by Kantar Worldpanel, brings UK challenger brands affordable access to shopper data for the first time. More importantly we'll show you how to use it to transform your business. If you’d like to find out more, drop me a DM or check out our website: https://lnkd.in/ev8jYjNT 

I am thrilled to be speaking at Quirk's Media NYC Conference this week. In the work we’ve accomplished together, Nestlé and Nailbiter are breaking down silos of research between shoppers and consumers. The case studies we’re sharing show how great research allows our cross functional teams to have a more end-to-end mindset when thinking about innovation, merchandising, retailer relationships, and most importantly, the humans at the core of it all. #consumerinsights #shopperinsights #consumerbehavior #marketresearch #quirksny