The term 'immersive' has become synonymous with the leisure market in recent years, reflecting a growing trend towards experiential entertainment. This sector has experienced significant growth, especially in the wake of the pandemic, as consumers seek out in-person experiences.
Defining the boundaries of the 'immersive' leisure sector can be challenging due to the diverse range of concepts it encompasses. However, it generally involves creating sensory-rich experiences that engage consumers through visuals and sounds, often drawing inspiration from the arts, digital technology, and popular entertainment franchises.
With a 375% increase in funding, the industry has seen both national and international expansion. The sector is characterized by a mix of short-term activations and longer-term leases, catering to a variety of consumer preferences and interests. See more:
Hospitality Leader at Hilton Hotels and Resorts
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