DoubleVerify’s Post

To be able to drive higher ROI and operate with confidence, marketers need stronger, rigorous measurement signals, understanding of what is driving impact, and confidence in data. Kantar was recently named a badged partner by TikTok for Brand Lift measurement, enabling advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability. Learn more about the partnership and how Kantar's data shapes brand futures with confidence, clarity, and client-centricity: https://lnkd.in/gTzetepn

To be able to drive higher ROI and operate with confidence, marketers need stronger, rigorous measurement signals, understanding of what is driving impact, and confidence in data. Kantar was recently named a badged partner by TikTok for Brand Lift measurement, enabling advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability. Learn more about the partnership and how Kantar's data shapes brand futures with confidence, clarity, and client-centricity: https://lnkd.in/eDivuNZc

Unlock the secrets of 2024 with our expert panel's predictions! 📊 Dive into the replay of our webinar and stay ahead of the curve in media and advertising #Predictions2024 #TheContentCircleOfLife #IWorkForComcast

Happy Monday, everyone! As we kick off another week, I’ve brought you some fresh insights from the ad industry, along with a couple of events that you won’t want to miss.  📚 Read: AdExchanger: Retail Media Has Created ‘Sky Bridges’ Between Content Fortresses The Drum: Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical IAB Europe: Sustainability in Digital Advertising Report 2024 🎧 Listen:  AdExchanger: #NoFilter With Eyeo’s New Chief Product Officer Podcast 📅 Participate and learn: Prebid.org webinar: the State of Cookie Deprecation — features speakers from IAB Tech Lab, Magnite, Freestar, Epsilon, and Raptive. Date: March 5th, 2024 Lotame webinar: Beyond Silos: Data Collaboration Strategies for Marketing Success — tune in to hear executives from Lotame, RE/MAX, and Advance Local Date: February 21st, 2024 📈 And a chart by Insider Intelligence's forecasting programmatic ad spend in 2024. 🔗 Find all the links in the comments below. #AdTech #DigitalMarketing #CTV #Sustainability #PrivacySandbox #RetailMedia

Unlock the secrets of 2024 with our expert panel's predictions! 📊 Dive into the replay of our webinar and stay ahead of the curve in media and advertising #Predictions2024 #TheContentCircleOfLife #IWorkForComcast

To be able to drive higher ROI and operate with confidence, marketers need stronger, rigorous measurement signals, understanding of what is driving impact, and confidence in data. Kantar was recently named a badged partner by TikTok for Brand Lift measurement, enabling advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability. Learn more about the partnership and how Kantar's data shapes brand futures with confidence, clarity, and client-centricity: https://lnkd.in/eY9DN9Nk

To be able to drive higher ROI and operate with confidence, marketers need stronger, rigorous measurement signals, understanding of what is driving impact, and confidence in data. Kantar was recently named a badged partner by TikTok for Brand Lift measurement, enabling advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability. Learn more about the partnership and how Kantar's data shapes brand futures with confidence, clarity, and client-centricity: https://lnkd.in/eVpRVvbq

The rise of MFA (Made For Advertising) and AI synthetic content is posing a challenge for the advertising industry. Check out DoubleVerify Global Insights Report to review local trends in your region. Please reach out to our team if you have any questions or would like a deeper dive. Sophia Warren Susie Mather Trisia Wiecek David Shen Alyssa Tan Cecilia Xue Jisoo Kim Neil Anderson James Whitbread Lena Lepojevic

Picture this... A world where you reach the specific audiences that are right for you, whichever screen they're on. Enter: Audience-Based Buying. Learn why advertisers are shifting to this future-proof method. See how small local businesses are unlocking revenue with this strategy. In this webinar, Spectrum Reach's David Shellhorse, Director of Field Research, is joined by VAB's Jason Wiese, SVP, Director of Strategic Insights. Watch here: https://lnkd.in/gyr9qbYH

To be able to drive higher ROI and operate with confidence, marketers need stronger, rigorous measurement signals, understanding of what is driving impact, and confidence in data. Kantar was recently named a badged partner by TikTok for Brand Lift measurement, enabling advertisers to quantify ad impact on brand lift metrics such as Ad Recall, Awareness, Attitude, and Favorability. Learn more about the partnership and how Kantar's data shapes brand futures with confidence, clarity, and client-centricity: https://lnkd.in/g9TatPwg