DoubleVerify’s Post

As we approach the end of the financial year, it's fascinating to see which trends we spoke about at the beginning of the year hold steady. Here are some very top-line consistent trends in social and programmatic media that I put in a table. (Had some extra time on my hands today 😅). Might put out part 2 in the upcoming days given how crazy this year has been, particularly around AI/ML advancements (could even generate a video via a text prompt for this one!).

🚀 Exciting News! Our very own Michael Vinson, Chief Research Officer, will join Gary Mittman (Kerv), Erin Foxworthy (Snowflake), and moderator Evan Cohen (Coalition for Innovative Media Measurement (CIMM)) during the first-ever CIMM West at Google’s Playa Vista HQ. These pros will tackle the big question: How can media owners and agencies achieve better cross-platform attribution with AI/ML? Is this the next frontier of measurement? 📏 It’s sure to be an enlightening discussion.

I am in!! Join me on November 12th when I'll be hosting DEPT® Trends 2025 on the potential of AI, creativity in the digital age and how we can connect with audiences in an increasingly complicated world.

One of Resonate's most sought after report is available now! Download SOTC 2024 below, and please feel free to reach out to dive into segments important to your business!

For those of us working to keep up with the ongoing flood of AI market research tools, this is one resource that has been helpful. It's not the end-all/be-all, but similar to the Lumascapes that helped map out the digital media ecosystem as it evolved 15-ish years ago, it helps to organize the chaos - the first step in understanding all of the pieces and how they fit together in the ecosystem. https://lnkd.in/gUXXEZbY

Join our CEO, V. Frank Sondors 🥓 and Sriya M. from Persana AI for a live webinar where they discuss how to get #emaildeliverability just right. ⏰ The webinar will take place on August 15th at 12:00 PM EDT Here’s what you’ll learn: ✅ Critical factors influencing inbox placement ✅ Strategies to boost your sender reputation ✅ Avoiding common pitfalls that hurt deliverability ✅ Leveraging Persana AI to expand your reach ✅ Techniques for enriching and validating your data ✅ How improved coverage translates to better ROI Are you ready to level up your deliverability? Sign up here: https://lnkd.in/dvEZkZeg

Join our CEO, V. Frank Sondors 🥓 and Sriya M. from Persana AI for a live webinar where they discuss how to get #emaildeliverability just right. ⏰ The webinar will take place on August 15th at 12:00 PM EDT Here’s what you’ll learn: ✅ Critical factors influencing inbox placement ✅ Strategies to boost your sender reputation (like using Warmforge - Land In The Primary 🎯) ✅ Avoiding common pitfalls that hurt deliverability ✅ Leveraging Persana AI to expand your reach ✅ Techniques for enriching and validating your data ✅ How improved coverage translates to better ROI Are you ready to level up your deliverability? Sign up here: https://lnkd.in/dvEZkZeg

🚀 Exciting News! We're hosting a webinar on Google’s Search Generative Experience (SGE)! 🎉 Join our Lead Digital Strategist, Patrick Scott, on October 3rd, at 11 AM MST to explore the future of search with generative AI. Discover how SGE is reshaping the search landscape and what it means for marketers and advertisers. 🔗 Register Now to secure your spot! #SGEWebinar #SearchGenerativeExperience #DigitalMarketing

These trends encompass areas like fashion, beauty, technology, food, and interiors, reflecting a shift towards sustainability, personalization, and the integration of AI in various aspects of life. 1. AI Co-creation: Enhanced design and productivity through collaboration with generative AI, focusing on creativity over technical coding. 2. AI Assistants: AI tools aiding in tasks like house hunting, travel planning, personal shopping, and content creation. 3. Thrift-dult: A blend of thrifted office wear and craft customization, combining personal style with professional identity. 4. Apricot Crush: WGSN's Colour of the Year for 2024, representing health and wellbeing, and acting as a mood-booster. 5. Auto-tainment: Cars transformed into mobile spaces for work, rest, and entertainment with advanced technology. 6. Plant Milking: Sustainable beauty through aeroponic cultivation and non-destructive extraction from plant roots. 7. Third-culture Cuisine: Fusion of diverse culinary traditions creating new hybrid cuisines. 8. Social Learning: Spaces dedicated to education and community, driven by individual interests. 9. Multi-species Home: Living spaces designed to accommodate pets and plants as integral family members. 10. Backyard Beauty: Focus on soil health and sustainable beauty practices. 11. Curtains: Functional and aesthetic window treatments gaining popularity. 12. Biodegradable Denim: Innovative, environmentally friendly denim solutions. 13. Meals as Drinks: Savory, umami-rich cocktails inspired by classic meal flavors. #2024Trends #AICoCreation #FashionForward #SustainableBeauty #TechInnovation #ApricotCrush #AutoTainment #FutureOfFood #SocialLearning #MultiSpeciesLiving #BackyardBeauty #EcoFashion #CulinaryFusion #InnovativeInteriors #AIAssistants

Great discussion with Abhishek Iyer today on the challenges social media managers face today and the different ways AI can help solve them! Don't forget to register for tomorrow's installment of the AI Success Series: Leveraging AI in social media!