Swish, a Bengaluru-based startup, has sparked a conversation on social media by offering 10-minute food deliveries, currently available in HSR Layout. The platform aims to address Bengaluru’s traffic issues and reduce waiting times for food deliveries, ensuring fresh and hot meals reach customers quickly. Co-founder Ujjwal Sukheja explained that the inspiration came from the frustrations of many young people waiting long periods for food despite quick restaurant service. He drew parallels with the popularity of quick commerce platforms that deliver groceries in 10 minutes but acknowledged the skepticism surrounding fast food deliveries. While some users expressed excitement about the service, others raised concerns about food freshness, quality, and the pressure on delivery drivers to meet the tight deadline, questioning the sustainability and ethics of such a service. Swish enters an industry dominated by Swiggy and Zomato, both of which have ventured into the quick commerce segment with Swiggy Instamart and Zomato Blinkit. Despite the mixed reception, Swish is pushing forward to meet the demand for ultra-fast food delivery. Regards, Dr. Adarsha Gowda, Chairperson of Entrepreneurship & Consultancy Head, Dept of Food Science, Dept of Food Processing, St Aloysius (Deemed to be University) Mangaluru, Karnataka, India.
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Bengaluru-based food delivery startup Swish has secured $2 million in funding from Accel and angel investors to expand its 10-minute food delivery service. Co-founded by Aniket Shah, Ujjwal Sukheja, and Saran S. in August 2024, Swish aims to join the quick commerce trend that has already reshaped grocery delivery. With Swiggy leading this charge through its Bolt service, launched in October, the model is rapidly gaining traction, especially in urban areas with high demand for convenience. Swiggy Bolt, operational in major Indian cities, delivers popular dishes from nearby restaurants within a 2 km radius, focusing on quick-prep dishes. Other food brands like Curefoods and Rebel Foods have partnered with Bolt to offer rapid delivery options, seeing the potential for growth in this niche. Industry experts predict that 10-minute food delivery could capture 10-20% of the food-tech market in the next 18 months, particularly as customers show willingness to pay convenience fees. However, logistical and operational challenges remain, including the need for limited SKUs and optimized kitchen setups. With the support of investments and strategic partnerships, companies like #Swish, #Swiggy, and #Curefoods are actively working to meet these demands and explore quick commerce’s impact on India’s evolving food delivery landscape. #fooddelivery #zomato #india #swishstartup
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Recently, the leading restaurant aggregator and food delivery company Zomato announced an initiative, ‘Food Rescue’, to limit food wastage because of canceled orders. Right after Zomato’s cofounder Deepinder Goyal tweeted the new initiative on social media, a Bengaluru-based product manager, suggested potential improvements on Twitter for the feature to prevent misuse. The man named Bhanu proposed that Zomato’s Food Rescue option should exclude cash-on-delivery orders, and advised a restriction whereby customers would not be able to cancel orders if the delivery partner was within a 500-metre radius of their location. He opined that customers can misuse the discounts, where two users could order and cancel meals concurrently to purposely take the discounted prices. Further, the Bengaluru man recommended that Zomato limit the number of cancellations permitted to each customer, capping it at two per month to prevent people from misusing the current feature. Thoroughly impressed, the Zomato boss responded directly to Bhanu’s post, saying that these suggestions, among others, had already been incorporated into the feature. Goyal praised Bhanu’s “good thinking,” and inquired about Bhanu’s background expressing the desire to work together in the future. “Who are you and what do you do?” the Zomato cofounder wrote. “Would love to know you more, and see if we can work together.” Bhanu replied that he is a product manager based in Bengaluru, working for a startup. He also said that he often shares feedback to improve services on social media, particularly tagging Zomato’s sister company, Blinkit. Incidentally, with Zomato’s new feature, ‘Food Rescue’, canceled orders will appear on the app for customers within 3 kilometers of the delivery partner carrying the order. To maintain the quality and freshness of the food, the option will remain open only for a short time. #startuppedia #startup #zomato #foodtech #fooddelivery #bengaluru
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🌟 New Blog Alert! The Remarkable Journey of Zomato: Revolutionizing Food Delivery in India 🌟 I'm thrilled to share our latest blog post that delves deep into the incredible journey of Zomato, one of India's most iconic and successful startups. From its humble beginnings in 2008 as a restaurant review platform to becoming a global food delivery giant, Zomato's story is a testament to innovation, resilience, and the power of digital transformation. 🔗 Read the full blog here: https://lnkd.in/d5MJP_WF Highlights from the blog: 📍 2008-2012: The Birth and Evolution - Learn how Zomato started as a simple restaurant listing and review platform, providing users with crucial information about where to dine. 📍 2013-2015: Expansion and Growth - Discover Zomato's strategic acquisitions and global expansion, enabling it to establish a strong presence in multiple countries. 📍 2016-2019: Diversification and Innovation - Explore how Zomato diversified its services by entering the food delivery market and introducing subscription models like Zomato Gold. 📍 2020-Present: Surviving the Pandemic and IPO Success - Understand the challenges Zomato faced during the COVID-19 pandemic and how it adapted to ensure business continuity, culminating in a successful IPO in 2021. Zomato's journey is not just about business growth; it's about creating an ecosystem that connects food lovers with their favorite cuisines and supporting the restaurant industry during challenging times. Join us in celebrating Zomato's success and gain insights into the strategies and innovations that have driven their incredible journey. Whether you're an entrepreneur, a food enthusiast, or someone interested in the dynamics of the food delivery industry, this blog is a must-read! Let's continue to learn and be inspired by stories of innovation and perseverance. 🚀🍽️ #Zomato #FoodDelivery #StartupJourney #Innovation #DigitalTransformation #Blog #SuccessStory #Entrepreneurship #FoodTech
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Zomato CEO Deepinder Goyal explained that the launch of the "pure veg" fleet was prompted by market research, in which over 1,600 respondents expressed a preference for veg-only options, as reported by ET. “We did a large survey of people who are more than 50 years old. An overwhelming majority said they needed a veg-only option and preferred veg-only restaurants. It was a large customer segment… So, we launched it," Goyal explained. "We had not expected such an uproar. The survey included 1,600 people, and about 72% said they wanted veg-only delivery," Goyal said. "We had done our groundwork and surveys. We were expecting a bit of noise. About 80% of the reactions were positive, while 20% were negative. And 20% is a lot. We have been through such times before," he added. #zomato #delivery #food #vegetarian #customer #startup #indianstartupnews
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🔥 Zomato's Latest Game-Changer: Food Rescue Initiative I'm genuinely excited to share something innovative that caught my attention - Zomato's new "Food Rescue": This feature not only fights food waste but also makes quality meals more affordable for everyone. Here’s how it works: • When an order 🛒 gets cancelled after preparation... • Nearby customers receive a "Flash Sale" notification... • The perfectly good meal is offered at up to 50% discount... • Quick delivery within 5-10 minutes... • Food is freshly prepared and safely sealed... The best part? 🍲 The food is freshly prepared... 🔐 Safely sealed... ⏱️ Must be claimed within minutes! 💡 Why This is Revolutionary: 1. Reduces Food Wastage: Instead of perfectly good food going to waste, it finds a happy home... 2. Makes Quality Food Accessible: Get restaurant meals at significant discounts... 3. Helps Restaurants: Minimize losses from cancelled orders... 4. Smart Technology: Uses location-based alerts to find nearby customers quickly... It’s a win-win situation...This is exactly the kind of innovation India needs - practical solutions that create value for everyone involved! 🤔 Think about it: • Restaurant saves food from wastage... • Customer gets quality food at great prices • Platform maintains efficiency... • Environment benefits from reduced waste... 👏 What impresses me most is how Zomato, despite being among India's top 50 companies, continues to innovate like a startup, especially considering the competitive food delivery landscape in India. Whether it’s group ordering, veg-only fleets, or now Food Rescue, Zomato keeps pushing the envelope, bringing sustainable, customer-friendly solutions to the table. This is especially crucial now with Open Network For Digital Commerce (ONDC) entering the food delivery space. It shows how established players can stay competitive through meaningful innovation. As someone passionate about tech-driven sustainability, I’m excited to see companies like Zomato use innovation to make a real impact. What do you think about this initiative? Have you spotted this feature in your city yet? Share your thoughts below! 👇 Pro tip: Keep notifications on to grab these flash deals when they appear in your area! 🔔 Would love to hear your experiences if you've tried this feature! Let's discuss in the comments. 🗣️ #ZomatoInnovation #FoodTech #Sustainability #IndianStartups #FoodWaste #Innovation #Technology #BusinessStrategy #StartupIndia #DigitalIndia #CircularEconomy #ZomatoIndia
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Responding to Feedback: Zomato Reverses Decision on 'Pure Veg Fleet' Uniform Color After facing criticism over its decision to introduce a green uniform for the 'Pure Veg Fleet', Zomato has decided to revert to its iconic red color for all delivery partners. In a statement on X, CEO Deepinder Goyal emphasized the importance of rider safety and community acceptance. The app will still distinguish vegetarian orders, but without on-ground fleet segregation. The reversal follows concerns that the green uniform could lead to discrimination against delivery partners, potentially impacting their safety and access to residential areas. This move reflects Zomato's commitment to responsiveness and adaptability in the face of community feedback. It underscores the company's dedication to inclusivity and safety for all its partners. While the 'Pure Veg Fleet' initiative aimed to cater to specific dietary preferences, Zomato continues its broader efforts towards innovation and sustainability in the food delivery ecosystem. As Zomato navigates these challenges, its focus remains on enhancing user experience, expanding service offerings, and promoting a sustainable future for the food industry. #Zomato #FoodTech #DeliveryServices #Innovation #Feedback #Sustainability #UserExperience #pureveg #startups #fooddelivery
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The Zomato Journey: Serving Food and Innovation on a Single Plate In 2008, a simple idea cooked up in the minds of Deepinder Goyal and Pankaj Chaddah would go on to revolutionize how India dines. They were just two hungry office workers, frustrated with the lack of easy access to restaurant menus. From that spark of frustration, Zomato was born—a startup that would eventually become synonymous with food discovery and delivery. Zomato began as a humble platform for scanning and uploading restaurant menus in Delhi. But this was just the appetizer. What followed was a relentless pursuit of innovation. The platform quickly expanded to other cities, adding restaurant reviews, ratings, and an ever-growing list of dining options. The idea was simple, yet powerful: empower people to make informed food choices. But Zomato didn't stop there. The startup soon ventured into food delivery, a move that would transform it into a household name. By connecting customers with their favorite dishes at the tap of a button, Zomato became an essential part of urban life in India and beyond. Today, it operates in over 20 countries, serving millions of hungry customers daily. What makes Zomato’s story truly fascinating is its ability to evolve. From experimenting with cloud kitchens to launching Zomato Pro and Zomato Gold for exclusive deals, the company has continually adapted to the changing tastes and demands of its audience. Yet, Zomato is more than just a food delivery service; it's a tech-driven powerhouse. Its use of data analytics and AI has streamlined operations, improved delivery times, and personalized user experiences. In a world where startups come and go, Zomato's recipe for success—combining innovation with a deep understanding of customer needs—has ensured it remains at the top of the food chain. From its early days of digitizing menus to becoming a global food giant, Zomato is a story of taste, technology, and tenacity. #zomato #food #Startups #technology @Zomato
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Revolutionizing Food Delivery: Swish Secures $2M in Maiden Round Led by Accel! Swish, a 10-minute food delivery startup, has raised $2 million in its maiden funding round led by Accel, with participation from angel investors Abhiraj Singh Bhal and Varun Khaitan (Urban Company co-founders), and Karthik Gurumurthy , former head of Swiggy Instamart. About Swish : Founded in 2024 by Aniket Shah, Ujjwal Sukheja, and Saran S, Swish is redefining ultra-fast food delivery by overseeing the entire process—from food preparation to doorstep delivery. The startup operates several cloud kitchens in Bengaluru’s HSR Layout and Bellandur areas, and plans to expand into Koramangala and Sarjapur by the end of November. Key Features: # Operates within a compact 1.5–2 km radius to ensure quick delivery. # Offers 70–80 SKUs across categories like indulgences, snacks, beverages, and meals. Where the Funds Will Go ? The $2M funding will be utilized to: # Expand Swish’s operations across Bengaluru and other tier-I cities. # Enhance its delivery model to scale efficiency and customer satisfaction. # Invest in cloud kitchen infrastructure to support rapid service growth. Competitive Landscape : Swish is stepping into a competitive space alongside - # Swiggy’s Bolt, its 10-minute delivery service. # Zomato Everyday, which rebranded from Instant to better align with market needs. By focusing on compact service areas and streamlined operations, Swish aims to carve out a unique niche in the ultra-fast delivery market. Words from the Founders : Shah, Co-founder: “Swish is here to redefine convenience. We want to ensure that fresh, quality food is delivered faster than ever, while maintaining operational excellence.” Looking Ahead: Swish’s rapid expansion in Bengaluru signals its ambition to dominate the ultra-fast food delivery market. Congratulations to the Swish team on this exciting milestone! Aspirants Space (https://lnkd.in/gYkc-Ni8) applauds this achievement and is here to help Swish connect with top talent to power its growth journey. #AspirantsNews #Swish #FundingNews #FoodDelivery #QuickCommerce #Accel
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When hunger strikes, great ideas are born! 🍽️ Namaste folks, let's dish out the inspiring story of Sriharsha Majety, the mastermind who turned a craving for convenient food delivery into a billion-dollar feast called Swiggy. From a tech enthusiast with an appetite for change to a game-changing entrepreneur, Sriharsha's journey is a perfect recipe for aspiring founders! Here's a taste of his remarkable journey: - Cooking Up an Idea: 🍳 Frustrated with the lack of reliable food delivery options, Sriharsha identified a gap in the market. This hunger for change led him to conceptualize a platform that would transform India's food delivery landscape. That's how the idea of Swiggy was born in 2014. - Overcoming Challenges: ❌ Entering a market with established players like Foodpanda and Zomato was no piece of cake. But Sriharsha didn't lose his appetite for success. He focused on creating a seamless user experience, building a reliable delivery fleet, and partnering with a diverse range of restaurants to cater to every palate. - Serving Up Innovation: 📈 Fast forward to 2024, and Swiggy has become a household name. Under Sriharsha's leadership, the company has expanded beyond just food delivery. From Swiggy Instamart for grocery delivery to Swiggy Genie for pick-up and drop services, they've created a full-course meal of convenience for customers. Sriharsha's vision of revolutionizing how India eats is still simmering, with plans to expand into more cities and introduce new services on the menu. Swipe through to dive deeper into Sriharsha's inspiring story! 😊 See you next week for another bite-sized success story, stay tuned! 🍔🍕 E-Cell, IIT Bombay
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Zepto is doubling down on its 10-minute food delivery! The company is expanding its Zepto Cafe service to three more cities, intending to reach 1,000 crore in ARR by FY26. So here's how the whole thing started: Zepto launched Zepto Cafe as a pilot project in Mumbai in 2022 and is now operational in Mumbai, Delhi, and Bengaluru. It has achieved an impressive ARR of 160 crore, and now they're scaling up with the hope of 10x growth in the next 2 years. Why is Zepto winning? 🏆 Unlike competitors, Zepto has cracked the 10-minute delivery system, ensuring orders are fulfilled quickly while managing costs effectively. Where even though Zomato launched Zomato Instant in 2022, they shut it down within a year. According to a report, Zomato was not receiving enough orders to cover its fixed costs and did not see a path to profitability. Zepto, on the other hand, has mastered the 10-minute delivery model and it's paying off here Even Swiggy has jumped into the game with Swiggy Bolt. Growing Market Potential: According to Ankit N., founder of Curefoods (EatFit), 10-minute food delivery could make up 10–20% of the food tech industry in the coming years. This segment is heating up with startups like Swiggy and others experimenting with quick delivery. Zepto’s goal of 10x growth in the next 2 years is ambitious but not impossible, given its early success. What do you think? Can Zepto maintain its edge and hit 1,000 crore ARR by FY26? Or will rising competition from Swiggy and others shake things up? 👉 Follow me for more updates and insights! Naresh Purohit 🇮🇳 LinkedIn Guide to Creating Guide to Networking for LinkedIn LinkedIn Guide to Networking LinkedIn News India Linkedln #Zepto #FoodDelivery #QuickDelivery #FoodTech #10MinuteDelivery
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