Dr Adarsha Gowda’s Post

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Chairperson of Entrepreneurship, Startup & Consultancy Assistant professor, HOD, Dept of Food Science , Dept of Processing & Engineering, St Aloysius (Deemed to be University)

Swish, a Bengaluru-based startup, has sparked a conversation on social media by offering 10-minute food deliveries, currently available in HSR Layout. The platform aims to address Bengaluru’s traffic issues and reduce waiting times for food deliveries, ensuring fresh and hot meals reach customers quickly. Co-founder Ujjwal Sukheja explained that the inspiration came from the frustrations of many young people waiting long periods for food despite quick restaurant service. He drew parallels with the popularity of quick commerce platforms that deliver groceries in 10 minutes but acknowledged the skepticism surrounding fast food deliveries. While some users expressed excitement about the service, others raised concerns about food freshness, quality, and the pressure on delivery drivers to meet the tight deadline, questioning the sustainability and ethics of such a service. Swish enters an industry dominated by Swiggy and Zomato, both of which have ventured into the quick commerce segment with Swiggy Instamart and Zomato Blinkit. Despite the mixed reception, Swish is pushing forward to meet the demand for ultra-fast food delivery. Regards, Dr. Adarsha Gowda, Chairperson of Entrepreneurship & Consultancy Head, Dept of Food Science, Dept of Food Processing, St Aloysius (Deemed to be University) Mangaluru, Karnataka, India.

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