DRAKO’s Post

The holiday season is no longer just a time for gifts — it's a global retail powerhouse. Every holiday season, the retail market transforms into a thriving ecosystem, creating new revenue opportunities with each major holiday. In 2023 alone, global holiday spending soared to a staggering $1.29 trillion, with Black Friday online sales in the US hitting $9.12 billion! What started as single-day, in-store events have now evolved into a series of connected retail occasions that fuel a massive market. Retailers have woven Thanksgiving, Black Friday, and Cyber Monday into a continuous shopping experience that keeps consumers excited and engaged. This shift is fueled by e-commerce and the rising expectations of consumers for personalized and seamless interactions. Events like Halloween and Black Friday now rely heavily on technology, allowing retailers to run targeted campaigns, analyze shopper behavior, and optimize supply chains to reach record-breaking sales figures. From dynamic pricing models to hyper-personalized ad campaigns, today's retailers employ a blend of tools to enhance engagement and drive sales across these high-impact shopping days. Let’s take a closer look at how the holiday season has grown from simple shopping days into a global sales phenomenon, and how each event contributes to this evolution. Read along! #HolidaySeason #Sales #Halloween #Thanksgiving #BlackFriday

🚨 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫 𝐃𝐚𝐭𝐞𝐬 𝐟𝐨𝐫 𝐐𝟒 𝟐𝟎𝟐𝟒 Get ready to 𝐝𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐭𝐡𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐬𝐞𝐚𝐬𝐨𝐧 by taking advantage of the most significant shopping events of the year! Here's a breakdown of what each event means for your Amazon business: 🎃 𝐎𝐜𝐭 𝟑𝟏 – 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧: Halloween isn't just about costumes! It’s a major sales event for decorations, party supplies, candy, and even themed items like kitchen gadgets or apparel. Early shoppers are already browsing—make sure your listings are live and optimized! 🦃 𝐍𝐨𝐯 𝟐𝟖 – 𝐓𝐡𝐚𝐧𝐤𝐬𝐠𝐢𝐯𝐢𝐧𝐠: While Thanksgiving focuses on family gatherings, don’t overlook the sales potential! Shoppers are looking for kitchen tools, tableware, and last-minute holiday prep items. It’s a perfect time to market these essentials. 🛍️ 𝐍𝐨𝐯 𝟐𝟗 – 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲: One of the 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐬𝐚𝐥𝐞𝐬 𝐝𝐚𝐲𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫 worldwide! Shoppers are hunting for the best deals on electronics, fashion, home goods, and more. Discounting strategically and running ads can help skyrocket your sales! 💻 𝐃𝐞𝐜 𝟐 – 𝐂𝐲𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲: The online shopper's paradise! On Cyber Monday, buyers flock to e-commerce platforms for unbeatable deals, particularly on electronics, software, gadgets, and tech accessories. Ensure your listings stand out by using special promotions and sponsored ads. 🎄 𝐃𝐞𝐜 𝟐𝟓 – 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬: Holiday cheer means last-minute gifts! Even on Christmas Day, many shoppers are online looking for gift cards, instant digital products, or planning for post-holiday sales. Make sure your giftable products are featured! 🎉 𝐃𝐞𝐜 𝟑𝟏 – 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫'𝐬 𝐄𝐯𝐞: As the year wraps up, customers are already gearing up for 2025. This event is perfect for party supplies, resolutions-themed products like fitness gear, planners, or home organization tools. Use this to target those looking for a fresh start. Prepare your 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲, fine-tune your 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, and get ready to 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐐𝟒 𝐩𝐫𝐨𝐟𝐢𝐭𝐬! #AmazonSalesEvents #Q4Selling #HolidayShopping #AmazonFBA #EcommerceGrowth #BlackFridayDeals #CyberMonday #AmazonSellers #HolidaySalesBoost

🚨 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐞𝐥𝐥𝐞𝐫 𝐃𝐚𝐭𝐞𝐬 𝐟𝐨𝐫 𝐐𝟒 𝟐𝟎𝟐𝟒 Get ready to dominate the holiday season by taking advantage of the most significant shopping events of the year! Here's a breakdown of what each event means for your Amazon business: 🎃 𝐎𝐜𝐭 𝟑𝟏 – 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧: Halloween isn't just about costumes! It’s a major sales event for decorations, party supplies, candy, and even themed items like kitchen gadgets or apparel. Early shoppers are already browsing—make sure your listings are live and optimized! 🦃 𝐍𝐨𝐯 𝟐𝟖 – 𝐓𝐡𝐚𝐧𝐤𝐬𝐠𝐢𝐯𝐢𝐧𝐠: While Thanksgiving focuses on family gatherings, don’t overlook the sales potential! Shoppers are looking for kitchen tools, tableware, and last-minute holiday prep items. It’s a perfect time to market these essentials. 🛍️ 𝐍𝐨𝐯 𝟐𝟗 – 𝐁𝐥𝐚𝐜𝐤 𝐅𝐫𝐢𝐝𝐚𝐲: One of the *biggest sales days of the year* worldwide! Shoppers are hunting for the best deals on electronics, fashion, home goods, and more. Discounting strategically and running ads can help skyrocket your sales! 💻 𝐃𝐞𝐜 𝟐 – 𝐂𝐲𝐛𝐞𝐫 𝐌𝐨𝐧𝐝𝐚𝐲: The online shopper's paradise! On Cyber Monday, buyers flock to e-commerce platforms for unbeatable deals, particularly on electronics, software, gadgets, and tech accessories. Ensure your listings stand out by using special promotions and sponsored ads. 🎄 𝐃𝐞𝐜 𝟐𝟓 – 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬: Holiday cheer means last-minute gifts! Even on Christmas Day, many shoppers are online looking for gift cards, instant digital products, or planning for post-holiday sales. Make sure your giftable products are featured! 🎉 𝐃𝐞𝐜 𝟑𝟏 – 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫'𝐬 𝐄𝐯𝐞: As the year wraps up, customers are already gearing up for 2025. This event is perfect for party supplies, resolutions-themed products like fitness gear, planners, or home organization tools. Use this to target those looking for a fresh start. Prepare your 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲, fine-tune your 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, and get ready to 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐲𝐨𝐮𝐫 𝐐𝟒 𝐩𝐫𝐨𝐟𝐢𝐭𝐬! #AmazonSalesEvents #Q4Selling #HolidayShopping #AmazonFBA #EcommerceGrowth #BlackFridayDeals #CyberMonday #AmazonSellers #HolidaySalesBoost

Black Friday 2024 is fast approaching, and with it, the beginning of the holiday shopping season in the U.S. 🛍️ As we gear up for one of the biggest retail events of the year, understanding the evolving consumer trends is more important than ever for your marketing strategy. This is not just about discounts; it's about tapping into how and why people are shopping during this critical time. 📈 In 2023, Black Friday saw a 7.5% increase in online sales, reaching a massive $9.8 billion, with 85% of consumers already starting their holiday shopping over Thanksgiving weekend. 👀 Expectations for 2024 are even higher, with new opportunities for marketers to capitalize on this momentum. Here’s the kicker: Black Friday isn’t just about gifting — it’s also a time when people treat themselves. 🎁 🔍 Is your brand ready to leverage this dual shopping behavior? I’ve shared more insights below — swipe through for strategic takeaways that can help you optimize your approach this year. What strategies are you implementing this year to make the most out of Black Friday? Let’s discuss! 👇 #BlackFriday #Ecommerce #RetailTrends #ConsumerBehavior #MarketingInsights #HolidaySeason #USA #MarketingStrategy #DigitalMarketing

The silly season is fast approaching with Black Friday and the festive season right around the corner!  As shoppers flood retail spaces, it is the perfect time to influence purchase decisions with an ALWAYS ON retail campaign. Take advantage of dedicated, hyper-proximity space — right where purchase decisions are made. With escalator step branding, your message stays in front of shoppers, in their direct path, driving engagement and sales when it matters most! Don’t miss out on the biggest shopping season of the year. Let’s talk about how you can stay top of mind all season long! #MotionIconAustralia #RetailMarketing #BlackFriday #FestiveSeason #OutOfHomeAdvertising #EscalatorBranding #MarketingInnovation

How can you elevate your marketing just in time for the silly season? Step into the spotlight and make your brand stand out from the holiday hustle and bustle!

***Black Friday Countdown: Just 79 days left!*** Yes, the holiday shopping frenzy is just around the corner, and entries are filling up fast for our most anticipated announcement of the year: The Parent Tested Parent Approved Holiday Winners Showcase. The good news? There's still time, but the clock is ticking. Once we're full, entries are closed. No exceptions. What can this big win do for your brand? ✅ Massive Exposure: Our Holiday Winners get multi-channel exposure to millions of holiday shoppers ✅ Credibility Boost: Being a Holiday Winner can skyrocket your brand's reputation and build unshakable trust with consumers ✅ Sales Surge: Many of our previous winners report heavy increases in holiday sales This is our biggest announcement of the year. Don't be left out in the cold this holiday season. Entries now open in all product categories. Questions? Shoot a DM to Jonathan Mirsky, MBA to get them answered! Submit your product here: https://lnkd.in/g7nrW3Cr #holidaymarketing #consumertrust #authenticity #brandtrust #awardwinning

Black Friday is just a couple of days away which means great deals are right around the corner! Despite the rise in online shopping over the last decade, malls still see a huge spike in in-store traffic over Black Friday weekend, the biggest shopping weekend of the year. As millions of shoppers flood stores across North America, advertisers need to work harder than ever to stand out among the competition. Fortunately, we can reach Black Friday shoppers of all kinds, and ensure your strategy reaches the right crowd at the right time. Whether you want to create a general Black Friday campaign, reach specific kinds of shoppers for the holidays, or even if you aren’t certain of your goals yet, Drako can help your 2024 holiday campaign find the perfect audience. Using Drako’s lookback window, we can even take a look at our data from last year and determine how many people went out shopping last year. We distinguished over 50 million unique IDs visiting malls and department stores during 2023 Black Friday weekend in the United States 🇺🇸, and over 8 million IDs in Canada 🇨🇦. While other companies struggle to even access data from last year, we can both retrieve it and activate it across multiple channels and DSPs. Make this year your most impactful yet - get in touch and connect with us today to learn more! #BlackFriday #HolidayMarketing #LocationData

🎉 Black Friday is fast approaching💡✨ Let’s take a moment to spotlight 3 incredible brands gearing up for the busiest shopping season of the year: 🌿 TRUWILD – Delivering vitamins crafted for adventure enthusiasts. Their products fuel outdoor lovers and inspire a healthy, active lifestyle! 🐕 WINPRO Pet – A game-changer in canine health, offering innovative mobility supplements that keep our four-legged companions active and happy. 🏕️ Devos Outdoor – Revolutionizing outdoor gear with premium camping lights that make every adventure brighter, safer, and unforgettable. These brands are proof that innovation and passion lead to success. But as we know, success in Q4 means staying ahead of demand. That’s where we come in. 💸 With Wayflyer, you can: ✅ Replenish stock quickly to keep up with surging holiday orders ✅ Ramp up marketing campaigns to reach new audiences ✅ Unlock growth without cash flow headaches Black Friday is a once-a-year opportunity—make the most of it! If you’re looking to maximize sales and end 2024 on a high note, let’s chat. #BlackFriday #Wayflyer #ECommerceSuccess #HolidaySales #Funding

The frenzy of Black Friday may be over, but the holiday season is just getting started! For brick-and-mortar retailers, the challenge is clear: How do you keep the momentum going and drive consistent foot traffic through December? Here are three strategies that can help: Create a Festive Atmosphere: Deck the halls—literally! A welcoming and festive in-store experience can turn a quick visit into a memorable outing. Think twinkling lights, curated playlists, and even interactive experiences like DIY gift-wrapping stations. For example, a toy store could host a “Santa’s Workshop” where families can assemble small crafts together. Host Exclusive In-Store Events: Draw customers in with events that provide added value. From product demos and tastings to VIP shopping nights with exclusive discounts, events are a great way to engage the community. A clothing retailer could offer personal styling sessions or partner with local influencers for a meet-and-greet. Leverage “Buy Online, Pick Up In Store”: Convenience is key! Many shoppers are looking to avoid shipping delays and long checkout lines. Offering BOPIS allows customers to enjoy the immediacy of in-store shopping while streamlining their experience. Bonus points if your store creates a dedicated pick-up area with holiday treats to surprise customers! What’s your go-to strategy for keeping the holiday spirit alive in your store? #RetailInnovation #HolidaySales #BrickAndMortar #CustomerExperience #RetailTrends #SmallBusinessTips #BlackFriday #RetailHolidays