Great to see friends in the food & bev space at Bluestein Ventures HQ shortly after announcing their new $45M fund III focused on food tech.
I gathered some of the key insights shared on a panel with the following founders; Ragoth Bala, John Hayes, R. J. Hottovy, CFA, and Perteet Spencer moderated by the one and only Ashley Hartman ⬇️
1. With rising costs, brands like Ayo West African Foods, Blackbird Foods, and The Cumin Club are innovating with alternative proteins and authentic local flavours to offer value through both taste and affordability.
2. Shoppers are increasingly seeking deals, innovative flavors, and new experiences, challenging brands to secure retail shelf space amidst fierce competition.
3. Optimism for 2024 as supply chain enhancements promise better market conditions compared to 2023.
4. Brands must adapt to the changing landscape, where retailers are squeezing margins, and demographic shifts influence market demands.
5. From enhancing marketing efforts to optimizing supply chain visibility, AI offers transformative potential, though it’s still early days for full dependency.
6. Consumers are shifting towards clean, understandable ingredients, but the balance between authenticity and health-consciousness, especially in traditionally rich cuisines is not always easy to solve.
#FoodIndustry #Innovation #ConsumerTrends
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