Drinks.ng’s Post

#Dooh-better… Here is a great example of just that. We took an existing asset of a creative, beautifully stylized with Cuban hazy notes and cool environments—a true classic for the brand. Give it to us, and we elevate it. We drive the attention to the message, a perfect example of adding ad-tech to your existing #campaign. We didn’t mess with it or change its narrative; we just got people looking at it. That’s ad-tech, and that simply is #3rock. #AdTech #dooh #DigitalMarketing #ProgrammaticAdvertising #3DAdvertising #AttentionEconomy #InnovationInAdvertising #MarketingInnovation #OOHAdvertising #CreativeTech #3rock #3rockar #3rockglobal #aradvertising #3Ddooh #webar #playdooh #advertising #ooh https://lnkd.in/eycBjRrZ

How IHG Hotels & Resorts saw a 2x lift in brand awareness with this YouTube strategy (you can too). Think smart targeting: IHG Hotels & Resorts reached luxury lovers amidst the NFL and Formula 1 craze. Their YouTube campaign outperformed linear TV, driving brand awareness beyond industry standards. You can now own the world’s largest moments (Oscars, Super Bowl, Formula 1) with YouTube Sponsorships. First Position Moments ensure your ad is the first thing viewers see. You can align with content surrounding the world's largest moments with new AI-powered ad solutions - Spotlight Moments. Ready to explore IHG Hotels & Resorts' game-winning strategy? Read the full blog post in the first comment.

Good day to all. I spent a very refreshing and thought provoking day with a group of very experienced jury members from around Asia Pacific judging the Global Effie Awards for marketing effectiveness (Global campaigns that have been run across regions). From some of the brilliant campaigns that we evaluated - here is my little rule book of do’s and dont’s for Agency folks, brand managers, production houses and media agency partners - nothing dramatic - but the age old basics: 1. No marketing campaign can start unless you have defined your target audience sharply the brand challenge clearly identified (improve brand imagery, drive trials, improve repeat rates, reduce attrition). 2. Insight, Insight, Insight. Great insights lead to great marketing campaigns. As they say - ‘get into the shoes and under the skin of your consumers.’ - focus on the ‘why they do something or why they behave in a particular manner’ - not just the what and where (these are facts, not insights)! 3. Refresh/ reinvigorate your brand while sticking to your core Brand strengths (colors, selling lines, target audience, benefit visualisation) 4. Important - ensure your campaign delivers the communication on both the product and emotional benefits ! 5. Finally - maximise the use of technology to reach your target audience in the most effective manner - sometimes TV first, sometimes digital first - sometimes just PR or word of mouth !! Thank you Effie Worldwide for the opportunity !! #effie #advertising #communication #brand #media #global

Hey fellow performance video advertisers, did you know iSpot.tv does creative testing? Years ago, it all began when iSpot acquired Ace Metrix. https://lnkd.in/gCYhUD4A Response isn’t everything - don’t risk compromising your brand. It’s never been easier to pre-test your creative and gain amazing insights into how consumers feel and think about your creative and brand. Today, you can have the best of both worlds by building positive brand awareness while generating results but to do so effectively requires pre-testing your creative to gain valuable consumer insights!

#Shoppertainment and the safety of the process for sellers buyers and consumers. Such an important topic as people and brands build DTC businesses on TikTok for Business Can’t wait to hear all about it! Brand Safety Summit Series #apac

This week I got to spend a day in the same room with some of the best people in Romania’s marcom and some of the best campaigns of the year. A front row view on what a solid case for Effie looks like. Here are 4 key words that stuck with me after the experience: 1. Sacrifice – a fresh reminder to stick to the essential. So often we forget that a good campaign comes from sacrificing a lot. Other ideas, other goals, other target audiences etc. This applies to Effie cases as well. Make sure to leave out any non-essential info, since time is super short. 2. Clarity – keep the objective in mind throughout the case, the big idea throughout various executions etc. Consumers don’t have time to decode what your brand has to say and jury members don’t have time to decode what the case is about. Keep it clear all the way. 3. Passion – this one is a must. How can you build a love brand if you don’t pour a little bit of your own heart while building it? Passion shines through, even in the way the case is written. 4. Results – not just any results, but the ones that are in direct correlation to that one big objective you had. It’s all about effectiveness after all. 😊 Thank you Effie Romania. It was lovely to see old friends from the industry and to listen to new perspectives. A great learning experience, for sure. #effie #effieromania #effieawards #advertising #marcom

EFFIE INDEX 2023 Regional Rankings Are Out! Congratulations to Landmark Group, K-Lynn, Publicis Groupe, Leo Burnett, Leo Burnett MEA (Middle East & Africa) and Science & Sunshine for topping the annual ranking of the companies behind the region’s most effective marketing efforts. Stay tuned for the breakdown of regional leaders in each category! The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Awards competitions around the world. Announced annually, it is the most comprehensive ranking of marketing effectiveness. For more details on the 2023 worldwide and regional rankings, visit - effieindex.com #MarketingEffectiveness #Marketers #Creatives #Advertising #Awards #MENAEffie #AwardingIdeasThatWork #Awards

Summer's Theme: Scream For Ice Cream! 🍦 With the weather heating up (again), let's talk about a sizzling marketing campaign that had everyone screaming for ice cream! 🌞 In Singapore, McDonald's created a buzz with a unique high-decibel brand activation. Visitors had to scream to get their ice cream, drawing huge crowds and successfully promoting McDonald's ice cream during the hottest time of the year. We love this because it taps into our Exchange lever, which explains that experiential marketing is the process of involving customers in the brand; and brands are no longer in the hands of marketers but rather are created through interactive dynamics with consumers. Successful experiences get people involved rather than simply entertain them, and active participation results in higher emotions and a higher motivation to process relevant information. There were over 1000 free HERSHEY'S Chocolate ice creams won, meaning there were over 1000 sore throats out there too! 🗣️ Totally worth it, in our books. Would you scream for ice cream in public? Source: @best_advertising TikTok We Are Collider x #Marketing #ExperientialMarketing #McDonalds #BrandExperience #Storytelling #BehaviouralScience #Creatives #CreativeCampaigns #SummerMarketing

3 Essential Strategies for Dominating the On-Premise and Skyrocketing Your Brand In today's noisy world, building brand awareness is no easy feat. The age-old adage "brands are built on-premise" has been challenged by the rise of social media, influencer marketing, and localization. However, the on-premise remains the most powerful channel for alcohol suppliers to showcase their brands and attract new customers. While digital strategies have their place, nothing beats the impact of a customer experiencing your brand firsthand in a bar or restaurant. That's why on-premise activation should be the cornerstone of your brand-building efforts. Here are three tried-and-true approaches to conquering the on-premise and unleashing your brand's full potential: ⚫ Menu Placement: The holy grail of on-premise activation. ✔ Work with beverage directors to feature your products on menus ✔ Printed placements, like wines by the glass, are less likely to be replaced ✔ Opportunity to promote your brand to new customers ⚫ Brand Activation Events: Own the night and expose your brand to new customers. ✔ Sponsor events like trivia nights, sports viewings, or holiday parties ✔ Partner with venues on special promotions, especially on slow nights ✔ Gather consumer feedback and build relationships with account staff ⚫ Staff Education: Empower bar staff to be your brand ambassadors. ✔ Invest in staff product knowledge through trainings on brand story, production, and serving suggestions ✔ Educate staff about your product and the industry in general ✔ Create memorable experiences that encourage staff recommendations. Key Takeaways: 1. Tailor strategies to each venue's unique customer base and concept 2. Secure menu placements, create brand experiences and empower staff advocates 3. A focused on-premise approach helps brands thrive in this critical retail tier. #OnPremiseStrategy #AlcoholBranding #BeverageIndustry

Caught in the middle of netizen debates! Our DXT360 data revealed many reactions to Bask Bear Coffee's OOH ad—some loved them, while others did not. Let's delve deep into our sentiment analysis to unpack what’s got netizens talking. Are you ready to see what’s driving all the buzz? 🔍 Explore the article to find out how netizens reacted! #BaskBear #OOH #SentimentAnalysis