Whether it's an event, exhibition stand, film, marketing campaign or app, all communications should lead to one outcome: action 🎬. Whether it’s encouraging someone to buy a product, adopt a habit, or switch off the office lights, impactful communications are about influencing behaviors 😀 In his latest article, our CEO, Dale Parmenter, breaks this process into six actionable stages, from establishing a clear vision to measuring meaningful results. Because without behavior change, is communication really working? Dive into Dale’s insights below! #EffectiveComms #Strategy
