A revolutionary new form of vitamin A to combat hidden hunger has arrived: https://bit.ly/4f45sLP Here's the challenge: Every day, milling processes strip essential nutrients from wheat flour – a staple that provides up to 50% of calories in some regions.* Yet fortifying with vitamin A, crucial for immunity and development, has long been hampered by stability issues and processing limitations. Our new clean-label solution maintains stability through processing while achieving consistent distribution in flour to help deliver essential nutrition to the 3 billion people affected by hidden hunger.** #FoodFortification #NutritionImprovement #HiddenHunger #UNSDGs * World Health Organization, "Global Database on the Implementation of Nutrition Action (GINA)" (Geneva: World Health Organization, 2017). ** World Health Organization (WHO) 2023 data.