Traditional vitamin A fortification faces two critical challenges: maintaining potency through harsh milling processes and achieving uniform distribution in flour. For the 190 million preschool children and 19 million pregnant women affected by vitamin A deficiency*, these technical hurdles mean more than failed fortification – they heighten the risk of impaired growth, compromised immunity, vision loss, and cognitive development challenges. But with a new form of vitamin A, processing and distribution challenges could become a thing of the past. See how our breakthrough technology is revolutionizing flour fortification: https://bit.ly/3B8SeQ7 #NutritionImprovement #HiddenHunger #UNSDGs #Zerohunger *World Health Organization, "Global Prevalence of Vitamin A Deficiency in Populations at Risk 1995-2005: WHO Global Database on Vitamin A Deficiency" (Geneva: World Health Organization, 2009).
