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Ghostwriter for Top Mortgage Talent | I Create LinkedIn Content, Lead Magnets, Newsletters & Email Campaigns That Convert and Drive Leads | Committed to bringing the mortgage industry into the digital age |

Thinking about switching from LO to broker? 7 powerful reasons why more loan officers are making the leap: By mid-2023, mortgage brokers made up 28% of the total loan origination market, up from 23% just a year earlier. Projections suggest brokers could represent up to 33% of the market by 2026. So, what’s driving this shift? Here are some reasons why we’re seeing more brokers—and it’s not just about commissions: 1. Declining trust in big corporations Corporate brands are facing serious trust issues, and it’s no surprise. From perceived greed to questionable practices, the public’s confidence in big lenders is dwindling (looking at you Wells Fargo). Brokers, on the other hand, represent a person rather than a company. 2. The growing importance of personal branding As personal branding becomes more important across industries, loan officers are realizing that building their own brand is key to their success. Mortgage brokers have the freedom to do this without limitations. LOs at a big lender have to put every post or piece of content through a slow approval process (sometimes very slow). Brokers can connect directly with borrowers and build relationships faster. 3. Flexibility and wider product offerings In a high-interest-rate environment, with refi volume plummeting, loan officers want more flexibility. Brokers have this flexibility. This freedom allows them to serve more clients, making their life easier. 4. Better margins Brokers can often get better margins on deals. Meaning that they can offer more competitive rates while also doing better themselves. Both parties win, only the lenders lose. 5. Tech and tool are leveling the playing field It’s easier than ever to run an independent operation. The gap between brokers and lenders in terms of infrastructure is shrinking fast. 6. They already have to have their own book of business Arguably, they're already doing the most difficult part of being a business owner. Generating business. More and more loan officers are going to start figuring out that they're doing all the heavy lifting and their lender is skimming off the top. 7. Being their own boss Show me an LO that isn't entrepreneurial. There aren't many.

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Dylan Latour you are spot on. There are a number of reasons that Loan Officers are considering the transition from Retail to Broker... you touched on a number of them here. Great post

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