Dynata’s Post

🚨 Final Reminder: Don’t miss our upcoming webinar with Comcast Advertising! 🚨 🗓️ Date: Wednesday, October 23, 2024 🕛 Time: 12 PM EDT In a world of fragmented media, knowing the real impact of your TV ads is more important than ever. 📊 Join us for a deep dive into TV Effectiveness Measurement in a Fragmented Media Landscape and learn how to get the most out of your advertising strategy. Carmela Fournier, VP & GM of Data at Comcast Advertising, and Ira Citron, Director of Business Development at Dynata, will reveal how brands can achieve more accurate, actionable brand lift insights by embracing passive linear TV measurement - without requiring active participation from viewers. The result? ✅ More effective TV advertising ✅ Smarter media mix optimization ✅ Boosted marketing ROI with data-driven strategies 🔗 Register now and learn how to maximize your TV ad performance!

You just launched your first TV advertising campaign. What type of results should it drive? Short-term sales and new customers? Or long-term brand awareness and familiarity? How do you REALLY determine performance? Good news. TV can (and should) do it all. Here's what TV results have looked like for our clients. #Marketing #Results #Data

🚀 Are You Missing Out on the Untapped Potential of CTV and MMM? 🚀 Marketers often underestimate the immense opportunity that Connected TV (CTV) advertising and Media Mix Modeling (MMM) offer. On May 21st, join me for an exclusive webinar co-hosted with industry leaders TV Scientific and Rockerbox, where we’ll reveal how these advanced technologies can elevate your marketing game. Discover the power of TV Scientific's cutting-edge CTV purchasing platform and learn how Rockerbox’s Media Mix Modeling can accurately attribute your ad spend for unparalleled results. 📅 Date: May 21st ⏰ Time: 11am PST/ 2pm EST 📍 Register Here: https://lnkd.in/gegFWu4w Stay ahead of the curve and transform your marketing approach with insights from the best in the business. See you there! #Webinar #CTVAdvertising #MediaMixModeling #MarketingStrategy #DigitalAdvertising 

The Future of Converged TV Based on a survey of senior marketing, media, and advertising executives, this excellent paper dives into how advertisers are using the various media channels today, how they expect to shift dollars going forward, and key challenges. #CTV #TV #DigitalMedia #Marketing #Advertising #Analytics

Really looking forward to this week's event! First-Time TV Advertising: Success Stories and Proven Strategies for Brands is shaping up to be one of our best and perfect in helping getting to grips with the world of TV Advertising. This session is built for marketers who: 👉 Brands that are growing fast but haven't yet tapped into TV 👉 Brands that are challengers in their market and want to take a bold step forward 👉 Brands that have the budget but are unsure how to make TV work for them We’ve got a fantastic panel lined up to share real stories from brands just like yours who took the plunge and saw big returns. You’ll walk away with: 🎯 Proven strategies to launch your first TV campaign 🎯 Confidence that TV can be accessible and measurable for your brand 🎯 The know-how to make every penny of your budget count TV advertising can be a powerful tool to elevate any brand — this session will show you how to make it work for you. Follow the link below to get registered and ensure you don't miss out! #Marketing #Advertising

Good news for marketers this morning, all advertising generates profit, but not all media channels are equal. TV accounts for 54.7% of advertising’s full payback but only accounts for 43.6% of total advertising investment. TV accounts for nearly two-thirds (63.0%) of profit payback beyond the first week of advertising. Linear TV is the second strongest performer for immediate payback. Learn more: bit.ly/4d3Hhxc Thanks to Thinkbox, Ebiquity plc, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK for this study. We know this is critical to help marketers understand the effectiveness of their advertising. Lindsey Clay & Matt Hill

Identity-driven advertising is on the rise. Our joint research with @Advertiser Perceptions reveals that 65% of advertisers are now more likely to prioritize addressable TV in their media strategies. Discover how addressable TV advertising can help you: • Target specific households  • Leverage deterministic identifiers  • Navigate signal loss  • Adapt to changing viewership patterns Stay ahead in the evolving ad landscape. Learn more about the power of addressable TV: https://lnkd.in/eRCTix7S #goaddressable

The Misattribution of TV Ads to Google Searches 📺 Here’s a typical scenario: You watch a TV ad for a product, then use your phone to search for it on Google and click a sponsored link to buy. In this case, Google gets full credit for the conversion, while the TV ad—the actual trigger for your interest—gets none. This common misattribution highlights how traditional metrics can fail to acknowledge the real initiators behind consumer actions. 📈 Want to ensure your advertising efforts are accurately credited? 📥 Reach out for a demo to see how Lifesight.io's advanced attribution methods can correct these imbalances. #ConsumerBehavior #GoogleAds #TVAdvertising

📺 Netflix is the second most-watched streaming app on TVs, but can only reach 3.9% of the US Adult population with ads. 📈 The rapid growth of Connected TV (CTV or “cord cutting”) has been an ongoing advertising headline. But without isolating ad-supported CTV consumption, it was hard to decipher the landscape in a way advertisers would care about. 👀 We’ve been keeping our pulse on this for a while, and are happy to report that eMarketer finally dropped the stats. 👇We plugged them into the macro TV viewing landscape to give the lay of the lands for advertising strategies. 😅And this doesn’t even get into the intricacies of how you have to buy all this fragmented ad space. That will have to be another blog...

Looking for the 🔑 to unlocking successful TV advertising? Look no further than the link below, where Media Director Erin Mullaney dives into four key insights to optimize your strategy for modern-day viewing. 📺 https://bit.ly/3weiUMP #CTV #advertising #insights #tvadvertising #agencylife #marketing