Dynata’s Post

Catch up with the highlights of our recent webinar with Comcast Advertising where Carmela Fournier, VP & GM of Data at Comcast Advertising, and Ira Citron, Director of Business Development at Dynata, discuss the challenges of measuring TV effectiveness in a fragmented media landscape. They reveal how brands can achieve more accurate, actionable brand lift insights by embracing passive linear TV measurement - without requiring active participation from viewers. The result? ✅ More effective TV advertising ✅ Smarter media mix optimization ✅ Boosted marketing ROI with data-driven strategies Watch the webinar in full. The link is in the comments.

🔑 Unlock the full potential of your TV advertising with Dynata's innovative approach to passive linear TV measurement. Our latest blog by Scott Edmondson explores how this method delivers more accurate brand lift insights, enhancing your marketing ROI. 📊 By integrating real-time data capture and cross-media measurement, we empower brands to make data-driven decisions and optimize campaigns across all channels. Discover how Dynata’s cutting-edge solutions are driving superior results in brand lift studies and setting a new standard in TV advertising effectiveness. 🎯

Today @ 1PM ET: It’s Upfronts season, and TV advertisers are already busy locking in their annual media buys. But once your upfront campaigns end, how do you stay connected with your brand's loyalists in a fast-paced world? The key is evergreen ads. Learn best practices from MNTN on today’s webinar: https://adweek.it/3QxclMa

Good news for marketers this morning, all advertising generates profit, but not all media channels are equal. TV accounts for 54.7% of advertising’s full payback but only accounts for 43.6% of total advertising investment. TV accounts for nearly two-thirds (63.0%) of profit payback beyond the first week of advertising. Linear TV is the second strongest performer for immediate payback. Learn more: bit.ly/4d3Hhxc Thanks to Thinkbox, Ebiquity plc, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK for this study. We know this is critical to help marketers understand the effectiveness of their advertising. Lindsey Clay & Matt Hill

For those less familiar with Planning and Buying... "As the media landscape becomes increasingly fragmented, marketers are facing the challenge of effectively planning and measuring cross-media campaigns. How can you confidently navigate this complex environment in 2025 to ensure that every dollar of your marketing budget is optimized across both digital and TV?" https://lnkd.in/eTvzrTvR

Without much fanfare, a NJ-based analytics company is changing TV and Radio advertising - Well, there’s been some fanfare actually. AnalyticOwl has been regularly mentioned in trade publications for our breakthroughs in measuring the impact of broadcast spots on website and foot traffic, for an innovative way to measure podcast response, and for our Industry Insights tool, an alternative to expensive ratings that RadioInk dubbed “A New Weapon for Salespeople”. We have changed Radio and TV advertising by making it measurable, so that advertisers can see and take advantage of what is driving the best response, and so that media sellers can better help guide their clients to success.

With the US election all over our screens, I’ve been thinking about TV itself and the unique impact of TV advertising. I recently attended our GO! Network event, First-Time TV Advertising: Success Stories and Proven Strategies for Brands (3 October 2024) Where we explored what truly makes first-time TV ads resonate. It got me thinking… Your audience won’t remember every feature of your ad. But here’s what they will remember… ↓ → A story that speaks to them personally. → A design that makes them feel seen. The key takeaway for me? ✨ "The value of design built around individuals" It’s about going beyond the screen and connecting with audiences on a personal level to leave a lasting impression. In my role at The GO! Network, I love seeing how brands and agencies innovate to create genuine connections. This session was packed with insights on how first-time advertisers can make their mark in a crowded space. You can catch the entire session here, but here’s a clip to get you started 🎥: https://lnkd.in/e9VcT7eG #Marketing #Advertising #TVAdvertising #BrandStrategy #GoNetwork

🚀 Are You Missing Out on the Untapped Potential of CTV and MMM? 🚀 Marketers often underestimate the immense opportunity that Connected TV (CTV) advertising and Media Mix Modeling (MMM) offer. On May 21st, join me for an exclusive webinar co-hosted with industry leaders TV Scientific and Rockerbox, where we’ll reveal how these advanced technologies can elevate your marketing game. Discover the power of TV Scientific's cutting-edge CTV purchasing platform and learn how Rockerbox’s Media Mix Modeling can accurately attribute your ad spend for unparalleled results. 📅 Date: May 21st ⏰ Time: 11am PST/ 2pm EST 📍 Register Here: https://lnkd.in/gegFWu4w Stay ahead of the curve and transform your marketing approach with insights from the best in the business. See you there! #Webinar #CTVAdvertising #MediaMixModeling #MarketingStrategy #DigitalAdvertising 

The Misattribution of TV Ads to Google Searches 📺 Here’s a typical scenario: You watch a TV ad for a product, then use your phone to search for it on Google and click a sponsored link to buy. In this case, Google gets full credit for the conversion, while the TV ad—the actual trigger for your interest—gets none. This common misattribution highlights how traditional metrics can fail to acknowledge the real initiators behind consumer actions. 📈 Want to ensure your advertising efforts are accurately credited? 📥 Reach out for a demo to see how Lifesight.io's advanced attribution methods can correct these imbalances. #ConsumerBehavior #GoogleAds #TVAdvertising

Great that we have Addressable Targeting to help get to the audiences we really want with all the clutter and fragmentation out there.