EA Business Solutions’ Post

Hennessy's Bold Move Hennessy's decision to launch the "Made for More" campaign with a fresh visual identity, featuring celebrities like Teyana Taylor and Damson Idris, likely revolves around several key marketing strategies. By positioning cognac as a versatile spirit ideal for cocktails, Hennessy aims to appeal to a broader and perhaps younger demographic. Traditionally, cognac might be perceived as a more traditional or older person's drink. Introducing it as a cocktail-friendly option makes it more accessible and appealing to younger consumers who enjoy experimenting with different spirits and cocktails. READ ARTICLE: https://lnkd.in/gfNZBGex #HennessyMadeForMore #CognacCocktails #TeyanaTaylor #DamsonIdris #ModernMixology #LuxuryLifestyle #HennessyRevamp

Like many luxury products, they are built and created by skilled craftsman, handed down from generation to generation. Did you know that moving your liquid gold whisky from one oak cask to another spirit or wine filled cask is called Re-racking. #scotchwhisky #singlemalt #alterentiveassets #alternativeinvestments

Check out this ready-to-drink 🍹 cocktail by Absolut in a can: Real-time customer feedback towards decision-making in the design process makes it super helpful. I’m really loving the contrast colors and how beautifully the blue pops. Wouldn’t you agree? #designresearch #customerfeedback #decisionmaking #designprocess #cocktail #Absolut #innovation #productdesign #cpg #packagedesign

How'd you like to enjoy the essence of tequila beyond your glass? Introducing the first of its kind, Maison Solís debuts a tequila-inspired fragrance. These scents capture the depth and impact of agave—reflecting both taste and cultural heritage! #ConsumerTrends #Marketing #BrandStrategy

Why Pouring Wine from a Heavy Bottle Feels More Premium: The Subtle Power of Weight in Luxury Branding In the world of wine, there’s an unspoken connection between the weight of the bottle and the perceived quality of the experience. Ever noticed how pouring wine from a heavy bottle just feels more premium? That’s no accident—it’s a masterclass in psychology, branding, and sensory marketing. Here’s why weight matters when it comes to luxury wine experiences. Weight Equals Value As consumers, we’ve been conditioned to associate weight with value. A heavy wine bottle subconsciously signals that what’s inside is special, and probably more expensive. This stems from a general perception that heavier items, whether it's an iPhone or a piece of jewelry, are more durable and valuable. The wine industry takes full advantage of this mental shortcut, enhancing the consumer’s experience before the cork is even popped. Psychological Impact: ‘More for Your Money’ Heavier bottles give the illusion of getting more for your money, even though the quantity of wine inside is the same as a lighter bottle. This perceived abundance is linked to the idea that premium products go above and beyond. The simple act of holding a heavier bottle makes you feel like you’ve invested in something superior—whether you consciously notice it or not. It’s All About Perception At the end of the day, the weight of a wine bottle doesn’t affect the quality of the wine itself. But perception is reality in the world of premium goods. The wine could be the best you’ve ever tasted, but the overall experience—the pop of the cork, the feel of the bottle, the weight in your hand—elevates the entire encounter. Pouring wine from a heavy bottle does more than just quench your thirst—it satisfies your subconscious need for luxury, craftsmanship, and value. It’s a testament to the power of sensory marketing, where even the weight of the bottle adds a premium touch to the overall experience. Next time you reach for that heavy bottle, remember: you’re not just paying for the wine—you’re paying for the entire sensory experience that makes it unforgettable. 🍷✨ #Wine #Branding #Luxury #Marketing #CustomerExperience #SensoryMarketing

5 Things You Didn’t Know About Four Roses Bourbon Although the brand is seeing much modern success, Four Roses actually dates back to the 1800s. The brand has had a long and interesting history.  Here are 5 things you didn’t know about Four Roses Bourbon.

The ready-to-drink cocktails by Absolut have a striking new design that caught our attention and that of consumers. In the new iteration, the Absolut brand takes precedence—the updated ”Absolut Cocktails” logo is larger and set in the brand’s classic blue (rather than the previous pink), and the charming hand-lettered text below it playfully conveys the specific cocktail. To drive home this return to the brand’s roots, the familiar silhouette of the Absolut vodka bottle (with a longer neck) now appears against a deeper pop of color. Consumers were on board with the fresh look: 57% said they preferred the new design while only 43% preferred the old. Cheers to you, Absolut Cocktails! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data Pernod Ricard

In the mid 1990s, Sidney Frank – an American businessman with a knack for crafting luxury brands – wanted to introduce a new premium vodka to the market, at the time dominated by established Russian brands and Sweden's Absolut. Targeting the affluent and aspirational, Frank leveraged American consumers' intuitive association between luxury and French goods by partnering with Francois Thibault, a cellar master, to craft what he'd decided to call 'Grey Goose' using traditional French techniques – distilled in Picardy and bottled in Cognac. With taste and production sorted, Frank turned to branding. Wanting his bottle to convey French provenance, the design featured frosted glass for a premium edge and a small flag to denote its country of origin; delicate netting circles the body to mimic the region's fine wines, as does a replaceable cork. In terms of marketing highlights, the product was placed in Sex and The City – a pinnacle of late 90s New York lifestyle – as well as donated to multiple society charity galas. Business boomed, and by 2004, just seven years after launch, Grey Goose was sold to Bacardi for $2 billion. By hiking pricepoint (at launch Absolut sat around $17 for 750ml, Grey Goose went on shelves for $30), Frank created a self-fulfilling prophecy. Everything about vodka is perception. It's colourless, odourless, even tasteless in a way. Yet by building visual, psychological and social associations between the product and perceptions of luxury, Sidney Frank set a new standard for the spirit market. Whilst the likelihood of Grey Goose lining the cellars of collectors is slim, its origin lends itself to the importance of perceived value. Fine wine and rare spirits are an increasingly credible asset class, with a global market value in the billions. More than that, owning products of high calibre possesses an intoxicating quality unmatched by other kinds of capital — whether investors drink it or not. Read the rest via the link in comments. #MatterOfForm #FineWine #RareSpirits #Investment #Assets #Luxury #Alcohol #Branding #Design #Collectables #Innovation

🏆 Does Award-Winning Packaging Matter? 🍷 Insight from Affinity Creative Group At Affinity Creative Group, we've seen firsthand how winning design awards can transform brands. Whether it's enhancing visibility, attracting consumers, or signaling quality, award-winning packaging makes a statement. It shows confidence, creativity, and a commitment to standing out in a competitive market. From popular and premium to DTC/luxury offerings, our clients' success stories illustrate the impact of great design. Take Coppola's Vibrance Pinot Grigio, recognized for its standout features that resonate with consumers. Or Paul Hobbs Wines, celebrated for its luxury appeal and refined packaging that tells a compelling brand story. Regardless of your market segment, investing in thoughtful design pays off. It's about understanding your customer, outshining competitors, and crafting a narrative that resonates. Even if awards aren't your focus, treating every detail of your packaging as if it were award-worthy ensures you're always making a meaningful impression. 🎉 Check Out Our Full List of Award-Winners! 🏅✨ 🥈 Acidity Trip Wines – Silver Medal, Graphis 🥉 Coppola Diamond Collection Vibrance – 3rd Place, WBM PACK 🥈 Old Soul – Silver Medal, Graphis 🥇🥇🥇🥈 Paul Hobbs – 1st Place Luxury, People’s Choice Luxury, People’s Choice Packaging Series, WBM PACK; Silver Medal, Graphis 🥈 Force & Grace – Silver Medal, Graphis --- #PackagingDesign #BrandSuccess #WineIndustry #MarketingInsights

Who doesn’t have a crush on this gorgeous AU Vodka Pineapple Crush packaging?    When the gold standard in vodka meets the gold standard in luxury drinks packaging, you couldn’t ask for a more perfect way to present and display your luxury brand.   If you’re looking to elevate your drinks packaging, chat with the talented team at Ferrari Luxury Packaging. #LuxuryPackaging #FerrariLuxuryPackaging #PackagingDesign #LuxuryBrands #FoodAndDrink