EA Exhibitions’ Post

That was AIX and EBACE… Good to be back home, but also glad to complete my mini-Euro tour. It was fantastic to attend both shows, meet with old and new friends, contacts, and clients. AIX in Hamburg, was as big and busy as it normally is. Generally, a good show to visit and you will bump into a lot of people and Hamburg is always a great city to see. As has seemed to be prevalent over the last decade or so, the bug guys, I’m thinking the big tier 1 and seating suppliers like to create their own little castles that dominate the halls. These tend to overshadow the smaller, equality critical, tier 2 suppliers that are the life blood of the industry, to the extent that it can be hard to find the people you really want to see. EBACE in Geneva was great. I love going there especially the old town, but the show was small without the attendance of many of the big guys. I’m sure being staged at the same time as AIX wouldn’t have helped, but there certainly seemed to be some negativity around the show - Not specifically about the industry, but the show. Geneva is expensive, hotels are ridiculous and the cheaper options, still expensive, were probably the same as they were in the 1970’s! Also, there was a lot of talk and rumours about different destinations for the future, good place to visit though and always nice to be around Lake Geneva, let’s see… All the same it was really good to meet old and new friends with good discussions around current and future projects. Sometimes if the show is small then you can find more time to spend with the people that really matter and have good meaningful discussions, instead of just fleeting conversations between meetings. Now R&R and time with the family, bliss. #industrialdesign #interiordesign #productdesign #transportdesign #AIX #AIX2024 #EBACE #EBACE24 #aircraftinterior #aircraftindustry #aircraft #privatejet #productdevelopment

Exhibition planning 1. Evaluate exhibition benefits 2. Confirm the selection method and timeline 3. Booth design and decoration 4. Early entry confirmation 5. Flexible manpower arrangement

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#founderconfession #after2decades #honestconfession I’ve made some epic blunders in my exhibition journey, and they’ve cost me big— energy, time and money. 𝗧𝗼𝗽 𝘁𝘄𝗼 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗮𝘃𝗼𝗶𝗱: 𝟭. 𝗢𝘃𝗲𝗿𝘀𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗼𝗻 𝗳𝗹𝗮𝘀𝗵𝘆 𝗱𝗶𝘀𝗽𝗹𝗮𝘆𝘀: For an arranged marriage, you see the prospective partner's photo. You think, “Wow, they look great!” But would you decide to marry solely on that? No!  The same logic applies to exhibitions. Sure, a flashy display might grab attention, but converting that interest into action? That takes strategy, my friend. Don’t just go with shiny stuff—focus on what works! 𝟮. 𝗡𝗼𝘁 𝗯𝗲𝗹𝗶𝗲𝘃𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝗲𝗱 𝗳𝗼𝗿 𝗮𝗻 𝗲𝘅𝗵𝗶𝗯𝗶𝘁𝗶𝗼𝗻 𝗲𝘅𝗽𝗲𝗿𝘁: Let’s be real—you wouldn’t step into a new place without a map, right? Direction and expertise are everything.  The same goes for exhibitions. Without an expert, you’re wandering through a maze of logistics, design, audience engagement and planning like a lost tourist. That’s why you need an Exhibition Specialist to help you streamline your exhibitions.  Learn from my mistakes🙂 - avoid these pitfalls and be way ahead! With two decades of hands-on experience in exhibitions, I co-founded Exhibetter to help exhibitors skip their mistakes and go straight to success! Check out how 𝗘𝘅𝗵𝗶𝗯𝗲𝘁𝘁𝗲𝗿 can guide you: https://lnkd.in/dTt2pgQp #exhibetter #exhibitbetterworldwide #internationalexhibitions #exhibitiontips #exhibitionsuccess #tipsandtricks #justsaying #ceospeaks #honestconfession

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