In the dynamic world of the media and entertainment industry, leveraging use cases and scenarios is essential for success. Just like a well-choreographed dance routine captures the audience's attention, understanding and effectively managing use cases and scenarios can ensure that your business takes center stage.
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When we partnered with SPTV to launch the Entertainment Hub, we had a bold vision: to redefine how people experience live events. The Entertainment Hub is more than a virtual venue. It’s a space where music lovers and pop culture enthusiasts come together for live performances, competitions, and unforgettable moments. 🎤🎶 From interactive conferences to immersive product launches, virtual spaces are transforming the way businesses engage with their audiences. And this is just the beginning! 🤩 Curious how virtual spaces can help your brand connect in more meaningful ways? Check out our recent blog post (link in comments)👇
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How will consumer behavior and tech advancements impact the #media and #entertainment industry in the year ahead? Read our 2024 Media and Entertainment industry outlook to find out!
2024 Media and Entertainment Industry Outlook
www2.deloitte.com
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WHAT IS THE FUTURE FOR THE LIVE ENTERTAINMENT INDUSTRY? I ask myself this question a lot, and often I struggle to find the answer. In an ever-evolving industry, trends regularly shift, audience expectations grow, and clients' visions get bigger and better. Post-pandemic, I’ve seen dramatic changes in our industry. And when I think I can see what the future holds, it shifts again, constantly keeping me on my toes and evolving the way I work. Working closely with clients and creating concepts and ideas for projects means that I see first-hand the evolution of live entertainment. One thing I’ve noticed is that it always comes back to connection. No matter the trend, the latest technology, or the out-of-this-world vision, the ultimate goal is to engage with audiences more deeply. It’s clear that genuine connections with our audiences remains and will continue to remain a priority. But what else does the future hold? I’d love to know your thoughts.
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Global spend on video entertainment continues to trend upwards, according to the latest data from Futuresource Consulting. The specialist research firm reports year-on-year industry growth of 6% in 2023, equating to a total annual spend of $324 billion, with further expansion anticipated this year.
New Data Reveals Global Video Entertainment Growth Surge — Futuresource Consulting Reports — BizTechReports
biztechreports.com
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Slip-stream into the entertainment universe. A universe where communities, influence and entertainment experiences come together and connect brands like no other space. For this months entertainment focus in The Drum I’ve written a piece on the new dynamics of marketing that help entertainment IP’s stand out and be remembered. Time for brands to grasp these dynamic, highly engaged environments, where you get more BIG UP’S, WHOOOOOOP’s and OMG’s than you can wave a stick at. Read the article here: https://lnkd.in/enZpxNmR Discover how you can partner with Tommy.
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Subtle, yet effective product placement with instant conversion. TONE IT!
As the entertainment and film industries continue to evolve in theaters, on television, or streaming online, it seems that the creators, directors, and producers are striving for what their audiences want and are willing to pay for. Similarly, leading brands covering multiple lines deal with loyalty switching, competitive pricing, content visibility, as well as performance, taste, or prestige of their products. But how can you stand out beyond the traditional channels—especially if your product or service is within a film, linked as a sponsor at a major venue, or promoted by a known celebrity? Turn to TONE Technologies to heighten customer engagement, hyper-personalize messaging, and bring authenticity back to your brand with our Audio-Activated QR solutions. Once TONE-Tags are embedded into your existing mobile app—you decide what offers, daily deals, cross promotions, and more—are delivered passively based on a person’s personal brand preferences—on-the-go, watching on a laptop or tablet, or just hanging out at home. Let TONE entertain your customers! Get started today: https://lnkd.in/dMc-PAVG #FanEngagement #TONEAudioQR #TONEConnects #TONETech
The TONE Knows | Entertainment Industry Overview
thetoneknows.com
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Replace Chaos with Consistency.... Chris Pinder offers insight into evolution of seamless entertainment experiences. Read his insights here - https://lnkd.in/e3n4APQz
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Maximizing the value of content to engage more audiences, on more platforms, matters to Tier 1 media, sports, entertainment, and technology companies. Explore insights on cost efficiency in media and how IP video distribution drives business outcomes at scale, in our latest white paper: https://lnkd.in/eyQxNx2G #LTN #IPdistribution #broadcastsolutions
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🚀 Just launched: The 2024 DigitalMediaTrends report! Discover 5 key trends shaping the future of media and entertainment 🎬📱. Explore how innovation is transforming the industry. #DigitalMedia #EntertainmentTrends #Innovation
2024 Digital Media Trends report
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I'm excited to share a demo of a brand new Amazon Marketing Cloud solution - Optimal Frequency! Which was just launched last week at Amazon Ad's annual #Unboxed conference.🚀 🚀 🚀 In this demo, I'll show you how Optimal Frequency takes the guesswork out of setting frequency caps for your Amazon DSP campaigns. Key features you'll see: • Automatic calculation of the optimal frequency cap - no more manual trial and error! • Identification of under-served and over-saturated audience segments to maximize reach and tailor outreach. • Simulation of frequency scenarios to find the sweet spot that boosts conversions (purchases, add to cart, branded keyword search etc.) while minimizing ad fatigue. • Actionable insights to continually optimize your frequency strategy, with just a few clicks. Optimal Frequency harnesses the power of event-level signals in Amazon Marketing cloud to provide data informed insights to help our advertising customers deliver the right message at the optimal cadence. Check out the full demo and see how this new AMC solution can transform your frequency management on Amazon DSP. Let me know if you have any questions! #AmazonMarketingCloud #DigitalAdvertising #FrequencyCapping #AmazonAds
Join Nick Ortega, Product Manager, for the latest episode of AMC Guided Tour. Discover how Optimal Frequency on AMC can help you manage ad frequency and drive more efficient advertising. 📽️ Full video: https://ads.amazon/4f5oaTS
In The Know - AMC Optimal Frequency
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