eatbigfish’s Post

Our team rolled up our sleeves and got cooking with the Fuel Shack leadership team to guide their rebrand and new look for a long-time burger favorite. More than a modernization, we worked with them to create a brand platform aligned with their expansion goals. Fuel Shack, a long-time burger favorite, needed more than just modernization. It needed a brand platform that could keep up with its expansion goals and stand out in the competitive Malaysian market. With the rise of quality-conscious consumers and an increasingly competitive landscape, Fuel Shack had the chance to redefine its brand to appeal to existing eaters and connect with new audiences who value both quality and big burger flavor. What we did: → Brand Insights + Focus → Retail Messaging + Brand Voice → Identity Design + Packaging We were thrilled to work with Fuel Shack’s team, infusing their brand with a newfound sense of confidence and creativity. Our favorite part of this brand is the continued expansion to new footprints and spaces with the bold visual elements that now define Fuel Shack’s identity. See the complete case study here → https://lnkd.in/gm_bWFyk

Our team rolled up our sleeves and got cooking with the Fuel Shack leadership team to guide their rebrand and new look for a long-time burger favorite. More than a modernization, we worked with them to create a brand platform aligned with their expansion goals. Fuel Shack, a long-time burger favorite, needed more than just modernization. It needed a brand platform that could keep up with its expansion goals and stand out in the competitive Malaysian market. With the rise of quality-conscious consumers and an increasingly competitive landscape, Fuel Shack had the chance to redefine its brand to appeal to existing eaters and connect with new audiences who value both quality and big burger flavor. What we did: → Brand Insights + Focus → Retail Messaging + Brand Voice → Identity Design + Packaging We were thrilled to work with Fuel Shack’s team, infusing their brand with a newfound sense of confidence and creativity. Our favorite part of this brand is the continued expansion to new footprints and spaces with the bold visual elements that now define Fuel Shack’s identity. See the complete case study here → https://lnkd.in/gm_bWFyk —— Are you a founder or leader of a business looking for a new spark of opportunity? Our studio is currently accepting new clients for Q4. Learn more about working with us here → https://lnkd.in/gkZWhKkv

How much thought do you give to Emotional Intelligence when planning your brand’s activity? Despite most emotionally intelligent brands growing faster than those that aren’t, it’s an area that many neglect, instead focussing more on the rationale. Find out more about how brand’s can capitalise more on emotional intelligence in Jennifer John’s latest article featuring Speciality & Fine Food Fair, The Collaborators: Branding & Design and Alex Ririe DipWSET: https://lnkd.in/eHTkJFDU

Ever notice how some brands stay classic but also stay cool? One intriguing aspect in brand management is the delicate dance between tradition and innovation. It’s like finding the perfect mix of old-school charm and new-age vibes. Having spent over 7 years in the quick-service restaurant game, I’ve seen the magic happen when tradition and innovation find their groove. Finding the sweet spot between tradition and innovation isn’t just a tactic; it’s about creating moments that bring smiles to customers’ faces. What do you think about brands keeping their traditions alive while staying fresh? Let’s chat in the comment section below 👇🏾 #BrandAwareness #MarketingMindset #BrandManagement #Knowledge #20daylinkedinchallengewithhaoma

MASTERING THE 5C's of GLOBAL MARKETING Global marketing is more than just reaching across borders—it’s about celebrating global similarities while honoring local cultures. In my recent Forbes article, I shared the 5 Cs of Global Marketing, a framework that has shaped my approach to leading iconic brands globally: 1. Curate and Cherish: Focus on what makes the brand truly unique and protect its core essence as it enters new markets. 2. Co-Create Global Similarities: Develop shared narratives that resonate globally, creating a consistent foundation for your brand. 3. Customize for Local Nuances: Adapt campaigns to reflect local cultural, social, and economic dynamics, ensuring relevance and authenticity. 4. Connect Champions: Engage local teams and stakeholders to become champions of the brand, fostering collaboration and execution excellence. 5. Celebrate Unique Contributions: Recognize and highlight the unique impact of each market, strengthening global-local connections. This strategic approach allows brands to be globally consistent yet locally relevant, unlocking sustainable growth and deeper consumer loyalty. Check it out at Forbes Communications Council. Special thanks to my past colleagues at The Hershey Company and Colgate-Palmolive Hill's Pet Nutrition for enabling me to gain these strategic learnings. How are you balancing global cohesion and local relevance in your campaigns? Let’s discuss! #GlobalMarketing #ConsumerInsights #Branding #Marketing #Leadership #CMO #Speaker #Innovation #Global

✨ Ever wondered what it takes to create a truly bespoke beverage for your brand? At No Name Drinks, we specialize in helping brands like yours stand out by crafting white-label and own-brand mixers, soft drinks, waters, and RTDs tailored to your needs. One of our proudest partnerships? Collaborating with The Dorchester Hotel Group to create their very own Dorchester Tonic Water—an innovation that elevates their guest experience while reinforcing their unique brand identity. Creating your own signature drink is more than just a trend; it’s a way to: 🍸 Build deeper connections with your customers. 🌟 Strengthen your brand’s positioning. 📈 Unlock a new avenue for growth. If you'd like to see how this came to life, check out the story here on our blog: https://lnkd.in/eifQMQru Looking for ways to bring your own brand to life in a bottle? Let’s talk. 💬

🔥 McCormick’s Creative Collaborations: Spicing Up Their Brands in the Last 12 Months! 🔥 I ❤️ McCormick. Having worked with their amazing team back in 2021, they are true disruptors and innovators. It’s been fantastic to see this organization continue to evolve in such exciting ways! 🚀✨  Over the last 12 months, McCormick & Company and its diverse range of brands—many of which haven’t traditionally sold directly to consumers—have been getting really creative with collaborations. 🤝🎉 This strategy allows them to raise brand awareness, engage with new audiences, and get in front of consumers in fresh, exciting ways. 🌍  What’s even more exciting is that McCormick has taken the step to add direct-to-consumer into the mix for some of its brands, further strengthening its connection with consumers outside of traditional retail relationships. 🛍️💻 Like many brands in this category, it’s all about being strategic and creative. Here are a few standout examples I've seen:  1️⃣ Tabitha Brown x McCormick 🌱 – A fun, flavor-packed collaboration that connected McCormick with a broader audience through Tabitha's loyal followers.  2️⃣ PizzaExpress x Schwartz 🍕 – Taking iconic pizza flavors and making them easy-to-recreate at home with recipe mixes—perfect for home cooks and expanding Schwartz's reach.  3️⃣ Nadiya Hussain x Schwartz 🌶️ – A partnership that introduced fresh seasoning blends to new audiences, making cooking more accessible and inspiring.  4️⃣ French’s x Skittles 🍬 – A quirky twist for National Mustard Day, combining mustard and candy for a fun, bold new flavor experience.  5️⃣ Frank’s RedHot x Doritos 🔥 – A fiery collaboration that brought bold, spicy flavors to snack lovers, expanding Frank’s RedHot's reach into the snack category.  These collaborations showcase how McCormick is thinking outside the box to engage with consumers and keep their brands fresh and exciting. 💡💥  What’s been your favorite collaboration you've seen or been part of this year? 👇💬  #BrandCollaborations #Marketing #Innovation #consumercentricity #CreativeMarketing

Brand Hamilton is at it again. We often talk about the power of a personal brand, but Lewis Hamilton is showing us how it’s done. 🚀 Today, he announced that Pernod Ricard acquired a stake in Almave, the non-alc agave spirit he co-founded last year. Lewis is proving that a strong personal brand can take you far beyond the track. He’s not just an athlete; he's a pioneer in innovation and authenticity. Why does this matter? Because it is another example that shows us how athletes can build brands that go beyond their sports careers. Almave isn't just a product - it's a passion project that taps into three big trends: → The rise of tequila → The demand for authenticity → The growth of non-alcoholic beverages With Pernod Ricard’s backing, Almave is set to gain further distribution and growth. This is what happens when personal brands and smart partnerships collide. P.S. Has anyone tried it yet?

What's it like to be CMO of a brand that puts out creative like this picture below? Here's 30-plus minutes of Ryan Ostrom, the marketing chief of Jack in the Box, breaking down life leading the iconic burger (or taco?) chain. We also got a bit into the split of fast casual versus QSR these days and how the sectors are closer together than ever. What does that mean going forward? More opportunity and need to lean into what truly defines you as a brand. Listen here: https://lnkd.in/egNkUNWK

❤️🤝 OREO and Coca-Cola understand the power of friendship. By framing their collaboration around the concept of "besties," they're tapping into a relatable cultural trend and integrating context in a way that resonates with consumers on an emotional level. This partnership is a reminder that successful marketing is about building connections. #BrandCollaboration #Innovation #BrandStrategy #Marketing