eatbigfish’s Post

Reflecting on my journey with both small and big brands, a profound realisation struck me. The most awe-inspiring work I've witnessed consistently emerges from smaller companies like The Hudson Chocolate Company in New York and Cheshire Smokehouse. These enterprises, often fueled by passionate individuals, produce goods that not only capture attention but redefine excellence in comparison to the norm. Contrary to what one might expect, it's not the smaller businesses shouting from the rooftops about their exceptional products. Instead, it's the giant brands like Starbucks, McDonald's, and Dove that make grandiose claims, suggesting they're superior when, in reality, their offerings are reliably average. In my perspective, it's the SMEs (Small and Medium-sized Enterprises) that should be the vocal advocates for their excellence. They engage directly with customers, feel a profound responsibility to deliver quality, yet often hold back from fully promoting their business. While safeguarding their reputation is crucial, it shouldn't hinder them from celebrating their achievements. If they took a moment to inquire with their clients, they'd realise the superhero status they hold in their customers' eyes, compelling them to shout their product's benefits from the highest rooftops. So, if you're eager to promote your product authentically, akin to the big brands, we're here to assist. Having spent years working with larger brands, including helping some of them navigate challenging situations, Rhodon Films is poised to showcase the true brilliance of your enterprise. Let's unveil the extraordinary and make your story resonate! 🌟 #SmallBusinessHeroes #AuthenticPromotion #RhodonFilms

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Is This Supposed To Be Inspiring? When Some Dude Inspiring-ly Opens A Hawker Stall Here in Singapore, there's always news with headlines that go like this: "Some Random Dude Quit 6-Figure Job To Pursue Childhood Dream Of Selling Some Super Simple Local Dish" "Some Celebrity Or Influencer Opens A Hawker Stall To Sell Random Ass Fusion Cuisine" "Even Though This Couple Are Master Degree Holders, They Decide To Open A Hawker Stall Instead!" It's always some dude or couple who are highly qualified to do something else, but they decide to dive headfirst into FNB instead. And it's always usually a stall at a modest hawker center. Because you know, so down to earth and in touch with the culture and stuff. The juxtaposition makes for faux inspiration if you ask me. I get that you're marketing, but there is rarely any followup after that. Because presumably, you're all dead. . FNB is tough as hell. . You do not automatically get to have business because "everybody needs to eat." . A hawker center's food are usually cheaper than restaurants, but that could be your disadvantage. . The hours are long as fuck. Be prepared for fatigue. . Nobody cares about your background. They aren't gonna care about your story when they're only hungry. This particular point resonates with me heavily. When I started out my first venture, I thought I had an amazing story to share with others, that being my father died when I was younger. You can bet your ass I also executed the "quit my job to follow my dream" thing. I thought then people would automatically be so inspired by my story, my drive, and my passion that they would become my devoted fans who would buy anything from me. I was wrong. Dead wrong. When it comes to making money, only the fundamentals of marketing and business apply, especially at the point of transaction. If it's about them buying from you because they like you, it's only because they're your friends or family. So if you want to succeed, get the basics right first. Your story would easily be overshadowed by someone else's problem. https://lnkd.in/dnTSGebY, a true blue fashion brand that is real as hell with its own story

My Colleagues Jeff Smith and Aviva Tropp from Prophet share their top tips for (re)launching brands in ANA’s Leading Edge. Learn about the Performance Paradox, prelaunch best practices, and how to nurture your brand through its next phase in this article.

Jeff Smith and Aviva Tropp from Prophet share their top tips for (re)launching brands in ANA’s Leading Edge. Learn about the Performance Paradox, prelaunch best practices, and how to nurture your brand through its next phase in this article.

Jeff Smith and Aviva Tropp from Prophet share their top tips for (re)launching brands in ANA’s Leading Edge. Learn about the Performance Paradox, prelaunch best practices, and how to nurture your brand through its next phase in this article.

Major throwback to a time when I was starting out with just an idea, basic branding, an awful-looking self-designed menu, and a brand name, HACHI. Initially, I tried to validate the idea of the QSR concept I had in mind (Pivoted in 2020). I worked with a couple of chefs on the menu creations and got my first pop-up which was 5 days away. With just 5 days until the pop-up, I realised the enormity of the situation—no team, no equipment, no proper resources. It was a dramatic race against time, pulling in last-minute hires on a day basis to cook and serve at the event. I have always loved building systems, so I put a whole plan together for training, standardised the cooking process, and serving process—every little thing was taken care of until the chef I had hired to prep for the event backed out just the evening at 5 pm, and the show was next morning at 8 am. I had these 5 guys waiting at the door for me to train them for the event, I had those menus to be designed and printed, event coordination, transportation planning, and so much more. No prior experience in the food industry added since I had no contacts who could help. Fortunately, I kept trying and sorted the situation out, and we were good to go! The event was not a great success, we hardly broke even after standing on our feet for 15 hours, but some of the lessons I learned stayed with me till today: 1) Have a Backup Always: Never rely on a single point of failure; always have a plan B. 2) Mentally Prepare for Last-Minute Issues: Expect the unexpected and be ready to adapt quickly. (This takes time - don't be too harsh on yourself if you're not there yet) 3) Don’t Lose Your Calm: A calm mind finds good solutions. 4) Lean on Your Network: Even if you think you don’t have one, seek out help and advice from anyone willing to lend a hand. 5) Celebrate Small Wins: Every little achievement counts and keeps you motivated for the bigger picture. Taking that first bold, courageous step is often the hardest part. But once you do, the rest will start to fall into place. It's about getting yourself out there, facing the challenges head-on, and constantly adapting and improving along the way. So, just take that leap and watch as everything else follows. #Entrepreneurship #BoldSteps #BusinessGrowth #Innovation #HachiJourney #Persistence #taketheleap

You know this is one of my favorite topics! Jeff Smith and Aviva Tropp from Prophet share their top tips for (re)launching brands in ANA’s Leading Edge. Learn about the Performance Paradox, prelaunch best practices, and how to nurture your brand through its next phase in this article.

Goodbye G.O.A.T. Ideas! A few weeks ago, we had a paint-and-eat session at Cobbler & Crew as part of our team bonding activity & while at it, we tried some of Cobbler's new food additions (perks of working in an agency related to hospitality :p) The prompt for the activity was simple—draw something that inspires you or is dear to you. Naturally, I went with the latter. For the past four months, we’ve been deep in a rebranding process at GOAT Ideas, which has now evolved into Rare Ideas—turning visionary concepts into iconic F&B and hospitality brands. So when it came to drawing something meaningful, the choice was clear: GOAT Ideas. It’s not just an agency I work for, it’s been a huge part of my personal growth over the past year, and I felt like giving it a little tribute in my own way. I know it’s still the same agency, but something about this rebranding has really re-energized us. We’re not just working on in-house projects anymore; we’re now collaborating with F&B founders, helping them shape their brand vision—whether it’s for a new restaurant, a product line, or anything in between. We're here to do more than just make things look good; we help craft the story, decode the target audience, and guide them all the way through to launch day. So, if you’re an F&B founder or know someone who’s got a vision but needs that extra push, hit me up or reach out to anyone on the Rare Ideas team. We’re ready to help you bring your vision to life! P.S.- We have shifted to a new office and it's gorgeous and big and I'm going to be over-posting about it in the upcoming months :P #Rebranding #TeamBonding #TeamActivity #CreativeAgency #BrandingAgency

So, what is Raze Impact? We’ve split Raze into two - Raze London and Raze Impact - so that both people and brands can be represented fairly in what we do. Raze Impact is on the side of brands. It’s a community of changemakers, joining forces and succeeding with the help of people. Impact is a central theme of Raze. Our ads are more than just a message on a wall - they’re a force for good. But to us, impact is about more than our ads. It’s in the DNA of the brands we work with - together, with people - to make the world better.