Eating Europe Food Tours’ Post

👇 Here's the 3 secrets that helped me build a content strategy that ○ Increased revenue from organic social by 82% 💸 ○ Doubled our Instagram and tripled our TikTok following 👨👩👧👦 ○ Produced 20 pieces of content with more than 300,000 views 📲 All in one year for Eating Europe Food Tours 📈 🎍 'Organic' simplicity is best It's not just Gen Z: every demographic can now discern what's an ad and what isn't. The solution? Immersive content that looks like something their friend would capture. Yes, shot on a phone. 🚸 Walk the controversy tightrope Positioning your organisation as subject matter experts, then leveraging that to push content that thoughtfully defines 'right' and 'wrong' is an engagement boon. 👩🔧 Leverage your people Your employees are your most authentic ambassadors, especially in a hit-or-miss influencer world. Let your people be the stars, and see how creating content that resonates becomes way easier. Of course, there's far more that goes into the execution (that's the bit that keeps me employed!), but as a basis for companies large and small, it's exactly where I'd ground your strategic thinking going into 2025. #ContentStrategy #ContentMarketing #SocialMedia #SocialMediaMarketing #Marketing #Content #Instagram #TikTok #SMB #TravelMarketing #Tourism