"In light of the recent news that Diageo, owner of Guinness PLC, is pulling out of Nigeria and has sold its 58% equity in the business to Singapore-based Tolaram. What is your thought on this, and what does it portend for the immediate future?" Diageo's decision to withdraw from Nigeria and sell its stake in Guinness PLC to Tolaram indicates that it sees better opportunities elsewhere or perceives challenges in the Nigerian market that outweigh the potential benefits. This move might reflect a strategic shift in Diageo's global portfolio or a reassessment of its investment priorities. Very clearly, Diageo has fashioned a more profitable way to derive income from Nigeria without having to deal with the harsh operating environment for businesses. For Tolaram Group, they probably see this acquisition as an opportunity to solidify their presence in Nigeria. They already operate in Nigeria primarily through their subsidiaries in various industries, such as Dufil Prima Foods Plc, which produces the popular Indomie instant noodles, and the Lekki Deep Sea Port project. The acquisition of Diageo’s stake in Guinness PLC indicates that they see value in the Nigerian market and are willing to invest in it. Tolaram may bring a different perspective and strategy to the table, potentially leading to changes in how Guinness PLC operates in Nigeria. It could also signal increased competition or consolidation within the Nigerian beverage industry. While Diageo's exit raises questions about the attractiveness of the Nigerian market for multinational companies, Tolaram's investment suggests continued interest and opportunities for growth in the region. #EbenNuggets
Thank you for this analysis sir. I learnt a lot I would love to add that Tolaram recognized Guinness as a cash cow asset with a significant market share that ensures a steady cash flow. Tolaram aims to leverage this high market share to break into a new market. Fortunately, thanks to Tolaram, employees were not laid off, and jobs were retained. However, we should expect some changes from them. I am eagerly anticipating what's to come.
Eben! Looking sharp.
Diageo left because of their business strategy and competition. Also, they are not getting the expected returns from their investment. Tolaram believe in Nigerian market and keep investing. Nigeria is a big market for investment. If you don't believe in it, you will not get the required returns. As an investor, you need to play the right politics to keep your investment. Nigerian market is not fair to everybody. It is only fair to the people that knows how to play the game. There will be lay off but may not be much. Old employees need to accept the terms of the new investor in terms of welfare package. If not, pack your load.
Well put. Thank you sir
All very interesting … does any of this have to do with Diageo’s disconnect from Sean P Diddy Combs
Very informative
I love the balancing
Well said!
Managing Partner at Stransact, Chartered Accountants
6moHi Misty Wheeler . Not sure this has anything to do with Diddy... They simply translated from running the business in Nigeria to focus on licensing their brand and names to the Nigerian entity under new owners. I believe they continue to sell all their premium spirits via the local entity as it's main distributor. Less risk, more returns I think 🤔