eComEngine, LLC’s Post

Amazon unveiled a new solution that uses generative artificial intelligence to convert product images into video ads, as detailed in a blog post. Amazon also announced a new live image capability for its existing image generator feature that allows brands to add flourishes, like steam rising from a coffee cup, to what were previously static pictures. These tools come as large digital platforms go all-in on generative AI to attract more advertising spend.   #GenAI #RetailinAI #AI 

Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers. Learn more here: https://ow.ly/sg5M50Sb1CU #AI #GenerativeAI #Marketers #Advertising #DigitalMarketing

Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers. Learn more here: https://ow.ly/qHph50Sb1Hq #AI #GenerativeAI #Marketers #Advertising #DigitalMarketing

Amazon Ads has launched a new AI Creative tool. With so many creative generation tools hitting the market, it was only a matter of time before Amazon introduced their own. A couple of initial observations: -This seems better suited for SMBs and mid-tier brands; those without in-house creative teams or rigid brand guidelines. This can massively speed up the time to build and deliver an Amazon Ads campaign for many of these brands. -This doesn't seem production ready for enterprise brands as the output likely won't match the creative refinement of a top-tier creative agency. -It appears this tool is primarily designed for use within the Amazon Ads ecosystem, and not for export to other platforms (potential mismatch between Amazon Ads creative and website branding/imagery). As brands centralise tech, data, creative/content and audiences- I foresee a wave of point AI solutions like this one. However, the real evolution will come when brands start centralising AI itself. Exciting times ahead! https://lnkd.in/e8wJ3aSs

How will AI agents change digital advertising? Read our new post from Amanda Drendel to prepare! #AI #AIAgents https://lnkd.in/gnizr-h9

We are at an interesting inflection point WRT advertising and AI. What happens when content/services/search become increasingly walled off into premium, subscriber-fueled AI experiences that reduce incentive to go where ads are typically served (traditional search/portal, or the open web in general)?

AiThority.Com Generative AI and Modern Advertising: Things to Keep in Mind #advertisingstrategy #AIassistants #AImodels #AIgeneratedcontent #GenerativeAI https://lnkd.in/dXb-vYA3

"As AI technologies continue to advance, the potential for more effective, personalized, and engaging advertising is limitless". This vision seems to be becoming a reality faster than even Ian Liddicoat predicted in his piece for Creativebrief in September, so what has he got right? Our latest article breaks this down and looks at how far we have come in less than a year. You can read the full review below: https://lnkd.in/e4S_vR6E #aipredictions #aiadvertising #ai #aifuture

AI is here, and things are changing fast. Check out the article below to see how the advertising landscape will look very different, very soon...

What do you think of the way Google continues to adopt generative AI in its advertising? Mark Smith certainly has thoughts. Check out his new blog post in the aftermath of Google's Marketing Live event. Headline: not everyone is sold on what Google is doing. #Google #MarketingLive2024 #generativeAI https://lnkd.in/gxqEAiSr