Ecoright’s Post

🛒 "74% of customers report walking away from online purchases due to the volume of choice." (Source: The Business of Fashion - McKinsey & Company State of Fashion 2025) In fashion, offering endless options can work against brands. Shoppers feel overwhelmed, leading to abandoned carts and lower engagement. To tackle this, fashion brands should rethink how they present their collections. Here's how: ✔️ Curated product storytelling: Highlight key pieces or collections to guide the customer’s focus. ✔️ AI-driven look creation: Help shoppers visualize combinations instead of browsing isolated items. ✔️ Personalized recommendations: Tailor suggestions to align with shoppers’ preferences and behaviors. Reducing friction in the product discovery journey isn’t just good for shoppers—it’s a driver for conversions. How is your brand adapting its approach?

Today's consumers wield unprecedented power, seeking personalized experiences, ethical practices, and value-aligned products. Understanding their preferences is crucial for brands striving in this competitive landscape.💡 Every facet of product development, from data analytics to trend interpretation to consumer connections, must prioritize the end-user. This approach enables fashion brands to craft offerings that not only meet but exceed expectations, fostering loyalty and advocacy. 📊 🔍 Yet, navigating consumer preferences, market shifts, and sustainability requires agility, innovation, and a dedication to improvement. I invite you to join the conversation and share your experiences and insights. 💬✨ #DataAnalytics #AgilityInBusiness #FashionIndustryInsights

Latest post about my journey towards becoming a more conscious consumer. Extra credit: if you have any conscious consumer tips of your own, would you be open to sharing them in the comments? Would love to hear! #slowfashion #consumertips

3 reasons size has remained an enigma for centuries 1️⃣ Lack of standardisation: There’s no such thing as a standard body so there isn’t a standard size. This causes variations in size that depend on the brand, its location, the item of clothing and the fabric. Increasing the complexity of sizing for consumers. 2️⃣ Psychological factors: Consumers often struggle with their clothing sizes because of how they view their bodies due to influence by social comparison, emotional factors and also cultural influences. As a result of this “vanity sizing” emerged as a way to make consumers feel they are a skinnier size, adding to the inaccuracy and complexity of sizing by altering sizing according to emotion. 3️⃣ Varying body shapes: It is a challenge for the fashion industry to cater to all the varying body shapes. Situations where consumers have the same body size but different fit requirements due to height for example have added to the challenge. Quotes from "How fashion's erratic sizing is fuelling a clothing waste crisis" -DAZED Magazine written by @SophieBenson The history of sizing has been long and complicated, leaving consumers feeling hopeless and discouraged by shopping. efitter brings a technological revolution to the retail scene your brand has been looking for. Our intelligent Sizing Solution and chatbot curate a tailored and personalised online shopping experience for all users. To find out more about partnering with us visit: efitter.com/partner Speak to our sales team and book a demo: https://lnkd.in/e-ebAnAG #Sustainablefashion #Datadrivenfashion #Futureoffashion #Inclusiveshopping

While this cartoon is intended to be funny, it also is a sad commentary on how modern society is embracing entitlement. What is missing from this is the understanding that most of these returned clothing items get sent to landfill by the retailers. And if not landfill, they get sent to other countries for disposal. It's a waste of materials and energy. Multiple colors??? C'mon, give me a break. Before you order, make up your mind on which color(s) you actually want. Multiple sizes??? Know what size you are before you order. Also fashion designers could help A LOT by adopting size attributes that actually make sense. In men's clothing, we have things like chest measurement, neck, sleeve length, waist and inseam (for trousers). Shoes have standard sizes in length and width. They may vary from country to country, but the underlying measurements are still the same. Women's clothing could - and probably should - adopt something like this. What's a size 6? Is a size 8 Dior the same as a size 8 Donna Karan? It may be I have a bias because I'm male, but I see women's fashion as far more wasteful than men's.

Hello! In today’s competitive fashion industry, brands face a common challenge—how to stay ahead of trends, save time, and deliver exactly what their customers want. That’s where Zukino StyleMind comes in. We’re not just another tool; we’re your brand’s AI-powered fashion partner. With StyleMind, you can instantly generate trend-driven designs that resonate with your audience. No more endless hours of manual work. Our API integrates seamlessly with platforms like Shopify, enhancing your store with personalized features that boost sales and engagement. But that’s not all. Imagine offering your customers a virtual try-on experience, helping them visualize their choices before they buy. It’s innovative, it’s interactive, and it’s exactly what modern shoppers are looking for. With Zukino StyleMind, you’re not just creating fashion—you’re transforming how your customers experience it. So why wait? Let’s collaborate to take your brand to the next level. Schedule a free demo today, and let’s redefine the future of fashion together.

🚨 Did you know 70% of shoppers abandon their carts? For sustainable fashion and beauty brands, this isn’t just lost revenue—it’s missed chances to build a loyal customer base. 🛒Abandoned cart reminders are a game-changer. Use personalized emails or SMS to gently nudge shoppers back. 🌱Highlight the value: eco-friendly materials, limited stock, or exclusive offers. Timing is key—send a reminder within 24 hours! Ready to boost conversions and reduce waste? Let’s chat! 💻🌿 https://lnkd.in/dakfKste #DigitalMarketing #SustainableBrands #EcommerceTips #AbandonedCartRecovery #EcoBeauty #CustomerRetention

🔍 Transform Your Fashion & Beauty Brand with Game-Changing Insights! 👗✨ In fashion, what’s hot today might be old news tomorrow. At Walnut, we decode the latest trends like ‘Cowboy Core’ and the push towards sustainability, arming you with insights to stay ahead and make impactful decisions. Why should you care? 🌟 Uncover what drives your audience – From trending styles to eco-conscious choices, discover what’s influencing consumers now. 🛍️ Elevate your strategies – Learn how top brands use consumer insights to innovate, adapt, and thrive. 💬 Get actionable tips – Gain practical advice to future-proof your retail strategy and connect with your customers on a deeper level. Curious how these insights can catapult your brand’s success? Dive into our latest blog written by Hannah Reed & Iona Gillies and unlock the potential of informed decision-making! 👉 Read the full blog here: https://hubs.ly/Q02CCVXN0 #FashionForward #ConsumerInsights #BrandSuccess #SustainableStyle #RetailRevolution #WalnutUnlimited

𝐏𝐞𝐫𝐟𝐞𝐜𝐭 𝐅𝐢𝐭𝐬 𝐟𝐨𝐫 𝐄𝐯𝐞𝐫𝐲𝐁𝐎𝐃𝐘: 𝐌𝐚𝐤𝐢𝐧𝐠 𝐅𝐚𝐬𝐡𝐢𝐨𝐧 𝐀𝐜𝐜𝐞𝐬𝐬𝐢𝐛𝐥𝐞 𝐰𝐢𝐭𝐡 𝐅𝐢𝐭 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 Fashion isn’t one-size-fits-all, and sizing shouldn’t be either! Many shoppers feel left out either by limited options or by not knowing which size to pick that will fit them best. The Result: Customers won’t convert or will return their items. For retailers, that’s like missing the mark on a trending style—painful to watch and costly to fix! But it doesn’t have to be this way. At Secret Sauce Partners, we’re changing that with our unique, behavioral data based Fit Predictor technology, that considers size preferences and makes fashion an enjoyable experience to all body types —keeping your returns low and your conversions high. Here’s how we’re breaking down barriers: - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐅𝐢𝐭 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬: Our advanced AI provides size suggestions tailored to each customer’s unique preferences. No measurements or intrusive questions required! - 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐚𝐥 𝐃𝐚𝐭𝐚 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: We use data from billions of transactions to understand fit preferences, ensuring more accurate recommendations. - 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐒𝐢𝐳𝐢𝐧𝐠 𝐎𝐩𝐭𝐢𝐨𝐧𝐬: We can help brands go beyond standard size recommendations to include everyone, from petite to plus-size. Let’s create a fashion landscape where everyone finds their perfect fit. Ready to make a difference? Contact us to learn more!

✨🌟Thursday Business Insight 🗣️Have you ever wonder what your Consumers want 👌Understanding some factors can help you tailor your products and marketing strategies to better meet consumer needs. 🌟🌟 Here are some key insights related to fabrics business👇✍️ 📢 Fashion Trends: Consumers often look for fabrics that align with current fashion trends. ✅Keeping up with these trends can help you offer products that are in demand. 📢 Sustainability: There is a growing trend towards sustainable and eco-friendly fabrics. ☑️Consumers are increasingly conscious of the environmental impact of their purchases and are willing to pay more for sustainable products. 📢 Quality and Durability: Consumers value fabrics that are of high quality and durable. ✅They are willing to invest in products that will last longer and provide good value for money. 📢 Price Sensitivity: While some consumers are willing to pay a premium for high-quality others are more price-sensitive and look for affordable options. 📢 Brand Reputation: Building a strong brand can help you attract and retain customers. 📢 Online Shopping: The rise of e-commerce has changed the way consumers shop for fabrics. ☑️Wholesalers and retailers need to provide detailed product descriptions, images, and prices. P.s Timife Collection sells quality fabrics in line with the fashion trend. #productmarketing #businessanalyst #smallbusinessowner #enterpreneurs