B2B sales tip: Today’s buyers don’t want endless discovery calls. They want control, but they also want meaningful insights. Walnut’s CRO Catie Ivey hits the nail on the head: The new era of buyer-led sales is all about making every interaction count. Let’s face it — buyers often prefer self-serve, and a great rep is invaluable when it’s time to step in with tailored expertise. In one of Walnut's most famous ads, they ask, “What if buying software happened in real life?” The answer: We'd all be frustrated! Avoiding that frustration starts by empowering buyers with the information they need and removing roadblocks. Catch the full article for strategies on enhancing the buyer experience while still adding a personal touch: https://lnkd.in/gH7mSnuH
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Are you looking to enhance your B2B sales strategies? Understanding your customers is essential. Learn how to create detailed customer profiles and buyer personas with this comprehensive guide: https://buff.ly/2K5ytye @danielnilsson77
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The way people buy has changed. B2B Sales Before: - Call a sales rep for a demo - Ask questions - Request a customer reference call - Complete demos with competitors B2B Sales Now? - Watch a demo on the website or a 3rd party's Youtube - Look up answers through google, forums, and even Reddit - Check out customer review sites like G2 - Compare competitors easily with AI There is no longer time for discovery... B2B buyers now show up for first calls with a formed opinion and expect their sales teams will know their exact needs. Just like B2C buyers expect website to offer up their exact preferences of clothing, B2B buyers expect a sales experience tailored to them. Sales is now a data-driven battle - how do you show up prepared? How has buying changed? How has selling changed?
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I might be the contrarian here. As a business or personal consumer, I've always researched the best I can. I've always strived to make an informed decision. My buying behavior has not changed, However, the tools and methods have! Yes, I can proceed and gain insight through a self-service type of research approach that is advancing quickly. Trust in the person and information is key. The ability to connect in a way that fosters a trustworthy relationship cannot and should not be underestimated. The individual seller has to become the human personal recommendation engine that exudes trust building super powers.
The way people buy has changed. B2B Sales Before: - Call a sales rep for a demo - Ask questions - Request a customer reference call - Complete demos with competitors B2B Sales Now? - Watch a demo on the website or a 3rd party's Youtube - Look up answers through google, forums, and even Reddit - Check out customer review sites like G2 - Compare competitors easily with AI There is no longer time for discovery... B2B buyers now show up for first calls with a formed opinion and expect their sales teams will know their exact needs. Just like B2C buyers expect website to offer up their exact preferences of clothing, B2B buyers expect a sales experience tailored to them. Sales is now a data-driven battle - how do you show up prepared? How has buying changed? How has selling changed?
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Are you looking to enhance your B2B sales strategies? Understanding your customers is essential. Learn how to create detailed customer profiles and buyer personas with this comprehensive guide: https://buff.ly/2K5ytye @danielnilsson77
How to create customer profiles / buyer personas for B2B Sales
daniel-one.com
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In B2B sales, you don’t lose a client to your competitors; you lose them to fear. Your ideal client usually: - Doesn’t make this purchase often - Feels overwhelmed by their options - Fears making ‘the wrong choice’ 77% of B2B buyers find purchases more complex and difficult. Thus, they are unconfident. They are likely to choose ‘no option’ vs. your option. It's because staying with the devil you know is safer than the devil you don't. So, how can a company shorten its sales cycles? By knowing: - What outcomes do their buyers aspire to? - What fears do they have making this purchase? - What criteria do they use to create a consideration list? - What criteria do they use to winnow down their options and make a decision? When you can describe your ideal buyer's problems and eliminate their concerns, you build trust. When you have trust, you can break through uncertainty and fears. Then, you can beat the biggest obstacle in the way of most sales: The status quo.
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3 Tips for sales teams to try to move B2B buyers past indecision.
Council Post: How Sales Teams Can Move B2B Buyers Past Indecision
social-www.forbes.com
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B2B sales are evolving, and so must your strategy. With over 40% of deals stalling due to a lack of consensus among decision-makers, it’s crucial to understand the motivations of both Target and Hidden Buyers. Discover actionable steps to align your approach and boost your closing rates. Dive into the full article to learn more: https://lnkd.in/gsG6kwbv
Council Post: How Sales Teams Can Move B2B Buyers Past Indecision
social-www.forbes.com
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In the competitive realm of B2B sales, cutting through the noise is more crucial than ever. Here's a groundbreaking strategy - instead of bombarding decision-makers with features and benefits, why not highlight tangible business outcomes? Successful salespeople know that focusing on what truly matters to their customers - the results - makes all the difference. Remember, it's not just about selling a product; it's about providing a solution. #sales #salesteam
The Ultimate Guide to B2B Sales in 2024 [Expert Tips + New Sales Rep Data]
blog.hubspot.com
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Success in B2B sales is all about really knowing your customers. It’s not just selling products; it's about understanding the people behind the purchases what they need, what challenges they face, and how we can help them succeed. When we truly listen to our customers and see things from their perspective, we build a trust that goes beyond just business. This trust is key to developing strong, long-lasting partnerships. Tailoring our solutions to meet their specific needs shows we care about their success, not just our sales figures. Being in tune with our customers also helps us avoid mistakes. It helps ensure that we offer them solutions that truly work for them, the first time around. This careful approach saves time and builds even more trust. Plus, speaking their language makes every conversation more effective. When customers feel understood, they are more likely to listen and engage with us. So, let’s focus on our customers. Let’s learn about their goals and challenges. It’s not just about making sales it’s about being a part of their success story. 🌟 #CustomerFocus #B2BSuccess #SalesPartnerships #UnderstandToSucceed #BusinessGrowth
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Hot take 🔥 In B2B sales, follow-up is 90% of the game. Why? It shows you're serious. It shows you're invested. It shows you're dedicated. But, how long should you wait before following up? Well, according to a recent study: - 44% of salespeople give up after one follow-up - 22% give up after two - 14% give up after three - 12% give up after four That means only 8% of salespeople go beyond the fourth follow-up. But here's the thing: most deals are closed after the fifth interaction. So, if you're not following up at least five times, you're leaving deals on the table. Don't give up too early. Keep pushing. Keep following up. That's how you win in B2B sales.
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4wThanks so much for the shout out, team!