Reveal’s Post

View organization page for Reveal, graphic

16,070 followers

B2B sales tip: Today’s buyers don’t want endless discovery calls. They want control, but they also want meaningful insights. Walnut’s CRO Catie Ivey hits the nail on the head: The new era of buyer-led sales is all about making every interaction count. Let’s face it — buyers often prefer self-serve, and a great rep is invaluable when it’s time to step in with tailored expertise. In one of Walnut's most famous ads, they ask, “What if buying software happened in real life?” The answer: We'd all be frustrated! Avoiding that frustration starts by empowering buyers with the information they need and removing roadblocks. Catch the full article for strategies on enhancing the buyer experience while still adding a personal touch: https://lnkd.in/gH7mSnuH

  • text
Catie Ivey

Revenue Leader ** Tech Enthusiast ** Diversity Advocate

4w

Thanks so much for the shout out, team!

Like
Reply

To view or add a comment, sign in

Explore topics