Eric de Niverville’s Post

Rolex introduced its Certified Pre-Owned (CPO) program in 2022, allowing buyers to purchase used watches with a warranty through authorized dealers. This initiative capitalizes on the increased demand for pre-owned Rolexes, a trend that surged during the pandemic. As of Q3 2024, Rolex CPO watches are priced approximately 33% higher than non-CPO models, reflecting the brand’s strategic pricing and market adaptation. While this has supported high premiums, evolving market conditions and an oversupply of used watches might lead to a future price adjustment. The continued appeal of Rolex watches, however, ensures they remain a prized asset in the luxury watch market. #Rolex, #LuxuryWatches, #CertifiedPreOwned, #WatchMarket, #InvestmentWatches, #RolexCPO, #WatchCollecting, #LuxuryMarketTrends, #RolexCollectors, #PreOwnedLuxury

Are you ready for change? Well, here’s a bit of change for you: Rolex has just opened its first directly operated store in China, shifting away from its traditional reliance on authorized dealers. This move could reshape how the brand interacts with one of its most crucial markets, giving Rolex more control over its customer experience. Curious about what this means for the luxury landscape? Read the full breakdown here: https://lnkd.in/gKKT4uih #Rolex #LuxuryRetail #ChinaMarket #TheCarsonChan #WatchProfessor #RetailStrategy #BusinessInsights

𝗛𝗼𝘄 𝗥𝗼𝗹𝗲𝘅 𝗵𝗮𝘀 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺, 𝗯𝗼𝘁𝗵 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹 𝗮𝗻𝗱 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿? Working historically through tightly-controlled "APs" (authorized dealers), Rolex drastically changed its go-to-market model last year acquiring the multi-brand retailer Bucherer. While the move was defensive to protect its interest within the Bucherer house, the most significant impact is the central place Rolex CPO ("certified pre-owned") takes in its overall strategy. Thanks to Bucherer's critical position in the growing yet fragmented and uncertain secondary market, Rolex now controls both pricing and supply at retail and second-hand market, ensuring it can capture of the largest possible margin at both sides. Being an active actor in the second-hand market, Rolex protects itself from unwanted resale speculations and counterfeits, while promoting a sought-after price-premium for CPO products. Overall, Rolex has created a unique ecosystem, fulling integrated from production to retail, with an amazing circular economy twist, certifying pre-owned products and ensuring their resale, while safegarding brand positioning and prestige. #ecosystem #rolex #bucherer #luxury #CPO #ChannelManagement article inspo (in French) https://lnkd.in/ek7rJYNu

Despite many analysts claiming a downturn in the watch market, ROLEX has hit a milestone with $10 billion in sales! In my view, while top-tier watches priced 300-400% above retail have seen a drop, the overall watch market appears to be on the rise. #luxury #investmentopportunity

Rolex Submariner "Hulk" has a retail price of INR 9.5 lakhs and a secondary market price of INR 15.5 lakhs. Immediate gain of 60 plus percent once you walk out of the boutique after purchasing it! Breathtaking! Similar story for the "Batman" model Source:ET Which other asset/asset classes can one think of which give similar returns (primarily due to wait time/availability issues) as they are out brand new from retails stores?

Explore three Rolex watches trading below retail prices. How do you rate their value? Keep an eye out for these sought-after timepieces in your store! Watch the video for an inside look.👀

My Learnings in Brand Management (19/?) ⌚️ Rolex buyers are not all the same, and neither are their watches! 1️⃣ The Originals: For them, a Rolex is a badge of honor-an achievement they proudly wear. 🎖️ 2️⃣ The Aspiring Knowledgeables: They knowingly buy fakes. Why is this good for Rolex? Because they aspire for the real deal-future potential customers in the making! 💼 3️⃣ The Blissfully Ignorant: Bought a fake without realizing it. Bad news for them, but these imitations are part of the game in markets like China and Thailand, fueling what’s called Grey Market Infringement. Hence for luxury brands, even counterfeits can fuel aspiration and establish their dominance. #BrandAwareness #RolexStory #LuxuryMarketing #GreyMarket

The US continues to dominate as the top market, with imports doubling those of China. However, concerns are growing as the secondary market becomes saturated with high-value brands like Patek Philippe, Rolex, and Audemars Piguet, whose inventories have surged by 140%, 160%, and 200% respectively. This glut is slowing down sales, signaling potential market challenges ahead. #SwissWatches, #LuxuryGoods, #WatchExports, #SecondaryMarket, #MarketTrends, #PatekPhilippe, #Rolex, #AudemarsPiguet

Dive into the details of three Rolex watches trading below retail prices. Do you agree with the pricing set? Keep an eye out for these timepieces coming across your counter. Check it out below.

The Evolving Dynamics of the Rolex Certified Pre-Owned Market Rolex introduced its Certified Pre-Owned (CPO) program in 2022, allowing buyers to purchase used watches with a warranty through authorized dealers. This initiative capitalizes on the increased demand for pre-owned Rolexes, a trend that surged during the pandemic. As of Q3 2024, Rolex CPO watches are priced approximately 33% higher than non-CPO models, reflecting the brand’s strategic pricing and market adaptation. While this has supported high premiums, evolving market conditions and an oversupply of used watches might lead to a future price adjustment. The continued appeal of Rolex watches, however, ensures they remain a prized asset in the luxury watch market. #Rolex, #LuxuryWatches, #CertifiedPreOwned, #WatchMarket, #InvestmentWatches, #RolexCPO, #WatchCollecting, #LuxuryMarketTrends, #RolexCollectors, #PreOwnedLuxury Emerging Trends in the Pre-Owned Luxury Watch Market https://lnkd.in/g-QXBDR2