My book, "Lifting the Veil on Enrollment Management: How a Powerful Industry is Limiting Social Mobility in American Higher Education," includes essays not just from journalists and researchers but also former campus enrollment managers. Don Hossler, who has spent more than 40 years studying enrollment management and spent eight of them serving as the enrollment manager at Indiana University at Bloomington, wrote the third chapter of the book, and served as a key adviser on the project.
I am hugely indebted to Don and Jerome Lucido of the USC CERPP (Center for Enrollment Research, Policy and Practice) for all the time they put into the project for little compensation. They offered detailed feedback on each chapter of the book, helping make the book's arguments more nuanced as a result. We did not agree on everything and had many spirited discussions. My inclination was to blow the whole thing up. They spent countless hours trying to show me how enrollment management could be used as a force for a good. Ultimately, our conversations gave me much more clarity about how I wanted to frame the book.
Not only did I value their advice and counsel, but their chapters are invaluable in showing that even supporters of the field of enrollment management have serious reservations about how it is too often being practiced now, and have deep concerns about the outsized influence that private enrollment management consulting firms, which have little interest in the public mission of higher education, are having on colleges' admissions and financial aid policies and practices.
As Don writes in his chapter, "In these ways, enrollment management policies and tuition discounting all too often accentuate problems in college access and success for low-income students and others who have significant amounts of financial need."
Writing from experience as a former enrollment manager, #HigherEd scholar 𝐃𝐨𝐧 𝐇𝐨𝐬𝐬𝐥𝐞𝐫 details in a new book the distinction between the concept of the enrollment management industry—and how it too often operates.
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Last month, our senior advisor Stephen Burd published "𝑳𝒊𝒇𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝑽𝒆𝒊𝒍 𝒐𝒏 𝑬𝒏𝒓𝒐𝒍𝒍𝒎𝒆𝒏𝒕 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕," which in Chapter 3, covers how the industry's tools, techniques, and tactics are being used in ways that constrain #equity outcomes for students from low-income and #FirstGen backgrounds.
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Catch this "view from the inside" and read reflections and recommended remedies that will help colleges spend less money competing for students who will help them in the rankings and more money on admitting and graduating students who will benefit from higher education the most.
➡️ This "must-read" is available here for purchase: https://lnkd.in/etqQeGrm
➡️ And summarized here in a recent blog: https://lnkd.in/e3qnfvVU
Parenting Student Advocate
2moB often tells me they miss the university and that they can’t wait till they can go there. They want to be a part of the student parent org when they go there- which is great because they accept allies as members. Fiat Lux my little banana slug! Thank you Maya V. for your insight, your passion and your dedication to this work! We see you and we ❤️you!