Educated Analytics’ Post

Our State of SNAP analysis, which breaks out SNAP & WIC trips by state, has been updated with data through July 2024. 🌎 The states with the largest percentage of in-store grocery trips that utilized SNAP or WIC benefits in 2024 are Oregon (8.5%), Massachusetts (7.8%), New Mexico (7.5%), California (6.9%), and Nevada (6.8%). 🌊 The Pacific region of the US has consistently shown the highest rates of SNAP & WIC benefit usage, with 6.8% of the region’s in-store grocery trips utilizing these benefits (1.6x the national average). ⛰️ All regions except the East South Central and Mountain regions also saw declines in spend per trip and units per trip in the past year on shopping trips where SNAP or WIC benefits were used. View the State of SNAP analysis: https://lnkd.in/eFSdxaEu Additional recent SNAP-based findings can be found on Numerator’s SNAP Insights Center: https://bit.ly/3ZC8SBp #Numerator #consumerinsights #SNAP #consumerbehavior #CPG

Suffolk County Community College Alumni, Board Members, Employees & Friends, We’d love it if you could invite more people to support our cause by sharing this message. After you sign up, here’s how you generate dollars: Select a company or brand you’ve interacted with in the last 6 months and share your customer experience using the emoji-based questions. Each time you share a quality survey during the campaign, $1.60 is generated for our organization. You can personally create up to $120 (by giving 75 pieces of feedback) to support our mission! Signing up to participate is so easy! And remember, your personal information is not sold or shared with 3rd parties. Complete 5-10 surveys a day to help us support Suffolk Community College Foundation. https://lnkd.in/eWSivmcd #SUNYSFLK

Gap’s return to cultural relevance is a case study in leveraging nostalgia to drive growth. Its new holiday campaign, 'Give Your Gift', features a goosebump-triggering a cappella cover of Janet Jackson’s Together Again 🎶 With Gap knits 🧣 as the focus, the campaign connects emotionally while showcasing holiday gift inspo. I was immediately transported back to the mid 90s and the age of Gap domination. Gap’s strategy is a masterclass in 'nowstalgia' — a mix of retro aesthetics and modern trends. This approach resonates with Millennials and Gen Z by balancing familiarity and fresh relevance. The results speak volumes: stronger brand identity, improved storytelling, and a notable sales 📈. Take a watch and weigh in- https://lnkd.in/ezkd7GyM #marketing #insights #GenZ #Millenials

A lot of research indicates older adults tend to filter information, prioritizing positive information and deprioritizing things that are negative. For marketers selling older consumers, this can be the difference between making a sale or not. The senior marketing pros at CIRCA 46, A Slingshot Company, share some of this research along with advice about how to use the research to capture the hearts of the senior market. #CIRCA46 #OlderAdults #Advertising

H/T to my colleague Anna Keenan, CAIP who reposted this and brought it to my attention. It’s a great reminder of the need to creatively adapt how we present data. If the way we display and talk about data doesn’t align with people’s lived experiences, we risk not only losing their attention or failing to resonate with them but also rendering the data irrelevant and diminishing its impact. This type of iconography is a complete oversimplification that reinforces stereotypes and fails to reflect the diversity within any age group. I know people older than me who have more energy than I do, and others my age who use mobility aids due to health conditions. It is also frustrating how this iconography assumes outdated gender roles, implying men work (with the briefcase) while women don’t. It completely overlooks the spectrum of gender identities and the realities of modern life. Moreover, grouping a 30-year age range together might have made sense when life expectancy was lower, but it no longer reflects how distinct generations think and act today, nor does it account for our current life expectancies.

Free guide on conducting market research among youth (15-27 y.o.)! 🤓 In this guide, you’ll learn about the best practices for engaging youth in consumer surveys, including: ✅ Preferred contact methods for inviting youth to participate ✅ Preferred devices for completing surveys ✅ Motivation to participate and the most desired incentives ✅ Incentivisation: ideal amount of compensation ✅ Main barriers to participation ✅ Preferred survey length And more! Follow the link in the comments to get your free copy 👇 #marketresearch #consumerinsights #surveydesign #genz #getcloser

🌟 Excited to see the 12 Days of Insights series by MRI Software go live! 🎄 As part of the Retail Economics team, I was proud to assist in delivering this collaborative project, where we uncovered trends in retail footfall, consumer behavior, and shopping preferences leading into Christmas and shaping 2025. The first five days of insights have unveiled some fascinating trends: 🎄 Day 1 | Younger shoppers plan to spend more this Christmas 📊 Over a quarter of shoppers plan to increase their gift budgets this year, led by younger generations. Meanwhile, economic challenges have resulted in over half of older shoppers (55+) maintaining steady spending habits. 🎄 Day 2 | How are consumers shopping this festive season? 💻 Online shopping remains dominant, with over half of consumers completing most of their Christmas shopping digitally. Younger shoppers lean toward convenience, while older and lower-income shoppers prefer in-store experiences. Bricks-and-mortar retailers have the chance to shine with in-store promotions and extended evening hours. 🎄 Day 3 | Christmas Shopping Destinations 🛍️ Younger consumers are visiting shopping centers in town centers more frequently, drawn to the combination of festive experiences and practicality. Other age groups show steady shopping habits, making this a key demographic trend. 🎄 Day 4 | Savvy Festive Shopping Strategies 💷 With 55% of shoppers prioritizing discounts and 32% capitalizing on Black Friday, holiday spending reflects a strong value-driven approach. Younger shoppers are leading this savvy behavior, adapting to financial pressures. 🎄 Day 5 | Younger consumers lead the charge in leisure & hospitality footfall 🍝 Under-35s visit retail destinations an average of 2.3 times monthly for dining and leisure, transforming these spaces into vibrant social hubs that go far beyond traditional shopping purposes. It has been incredibly rewarding to assist Josh Holmes on this research and see these findings come to life as actionable insights for the retail sector. 📖 Looking forward to seeing the rest of the insights! ➡️ Follow Jenni Matthews to catch up on the upcoming posts

A 2019 study by the British Office of National Statistics labels 65-79 year old people as “the happiest age group” that tends to prioritize positive things over negative ones. Here’s an article provides some interesting data describing how positive information moves older consumers. #MarketingAndAdvertising #LongevityEconomy #Seniors https://lnkd.in/geh-bgjt

Chart of the day: While the rapid approach of Memorial Day likely has many Americans thinking of summer plans, some Americans have a different focus altogether: back-to-school shopping for the next school year. CivicScience data show 47% of planned back-to-school shoppers have already begun shopping for back-to-school supplies. A higher percentage are also further along this year compared to previous years as more than a third say they’ve already done at least half of their shopping. Full story: https://hubs.la/Q02xhscC0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence #retail #backtoschool

78% of kids make wish lists for their parents of gifts they want during the holiday season. Understand what’s on these wish lists, plus where and how to target the parents that buy them, with Collage’s gift giving insights for parents and kids. Now is the time to optimize your holiday gift giving campaigns and seize your share of the $936 billion in consumer holiday spending. And, check out this cool new infographic on gift giving! https://lnkd.in/eXheZDyd #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact