Edward Regue ©’s Post

Excited to share insights from a dynamic panel discussion on tokenization held at Web Summit Qatar 2024 and its impact on business and community building in Web3! 🌐 The talk delved deep into the concept of tokenization with experts Simone Berry 🇯🇲, Robby Yung, and Bozena Rezab. Tokenization, as Simone beautifully explained, is about owning digital assets, transforming traditional transactions into direct relationships with consumers. Robby highlights how tokenization is revolutionizing loyalty programs, allowing brands to engage directly with customers. By embracing Web3, businesses like Bozena's gaming company, GAMEE are empowering users to truly own their in-game assets, fostering a sense of community and loyalty. Key takeaways include the importance of resilience, adaptability, and customer-centricity when trying to build a Web3 brand or executing Web3 activations. As we explore tokenization, let's not forget the human element—building connections and loyalty with our audience. #Tokenization #BusinessInnovation #CustomerEngagement #web3 #metaverse #marketing ©