Effie Worldwide’s Post

2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards SA present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: sne@acasa.co.za Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

Our very own Chief Digital Officer, Christopher Alfano — who also serves as a PPAI - Promotional Products Association International Technology Committee Member and PromoKitchen Sous Chef Mentor—went live yesterday at the PPAI EXPO to discuss compliance across the organization and through partnerships in the promotional product industry. Chris shared valuable insights on building stronger strategies that prioritize transparency, trust, and efficiency in every aspect of operations. From leveraging technology to fostering impactful partnerships, this discussion offered actionable advice for navigating the ever-evolving promo industry landscape. Couldn’t tune in live? No problem—watch the full interview here: https://lnkd.in/e7SYRMb5 (https://lnkd.in/e7SYRMb5) #PPAIExpo #VantageApparel #IndustryInsights #promo

2024 Effie Awards SA entries are open! Clarity on what Judges will be looking for coupled to preparing and submitting an effective case is critical to your success. Unlock the secrets behind effective Effie case studies! Ipsos in South Africa and Effie Awards South Africa present "IPSOS 2023 EFFIE SOUTH AFRICA TRENDS REPORT INSIGHTS," a webinar designed to help agencies harness creativity and drive success. Learn how to connect with consumers and stand out in the competitive landscape of advertising. Mark your calendars for an enriching session on 8 May 2024. 📅 8 May 2024 🕥 Time: 10h30 - 11h30 📧 RSVP: sne@acasa.co.za Don't delay, RSVP today. #EffieAwardsSA #IpsosEffieInsights #MarketingEffectiveness

The ABF Final Deadline for Effie Awards entries is next week Thursday, 13 June. We've got some fantatsic entries so far so if you're sitting on a campaign that was strategic, was based on a strong insight, had impactful creative and delivered strong results, don't keep it hidden! The entry process is simple - you are guided through four key areas: Challenge, Context &Objectives, Insights & Strategy, Bringing the Strategy to Life, and the Results. And if you need any help: watch the How to Write a Winning Case Study video: https://lnkd.in/gGsWw8UJ

PLMA   For more than 35 years 🌟, PLMA’s annual World of Private Label International Trade Show has connected retailers with manufacturers to discover new products, establish new relationships, and explore creative ideas that enhance their private label programs. ☕️✨ During these two days, the show serves as the central meeting place for the largest assembly of private label professionals in the industry.   Attending trade shows serves several key purposes: connecting with new and existing suppliers, sourcing new products, ensuring supply chain stability, and expanding one's business.☕️ Today, private label market shares exceed 30% in fifteen European countries and 50% in six European countries, demonstrating the show's continued impact. Grupa Mokate participation 📅  at the PLMA fair was once again a great success. As with previous years, we welcomed a significant number of new contacts and clients to our stand.   It was a caffeinated triumph!!💪🙂 Don't miss out #MOKATE highlights from the fair! #Mokate #Coffee #Tea #Goodcalories #Loydtea #Import #Distribution #Retail #FMCG #Brands #Buyer #Hypermarket #PLMA #cappuccino #Exhibition #Foodandbeverage #Sustainability #Sweets #Privatelabel #ownbrand #innovation #newproducts #CoffeeLovers #TeaTime #FoodInnovation #MeetUsThere #MokateGroup #fair #FMCG #foodindustry #brand #export #retail #distribution production: Joanna Krzyzanek  

In the fast-paced world of FMCG, strong retailer relationships are essential for sustained growth. At Ghezaa Middle East, we prioritize building and nurturing these partnerships to drive success. Collaborating closely with retailers like Metro, Seoudi, and Gourmet enables us to optimize product visibility, tailor promotions, and gain valuable market insights. How do you approach building strong retailer relationships in the FMCG sector? Share your insights below! 👇 #RetailerRelationships #FMCGGrowth #GhezaaMiddleEast

As the 11th June deadline is approaching, we encourage you one more time to consider submitting an Effie Awards Ireland entry for consideration. We would love to see your outstanding effectiveness achievements represented and celebrated in this year’s competition. You will have the opportunity to amplify your success, gain invaluable international exposure (should you win a Gold or Grand), and further elevate your industry recognition. The effie.org/Ireland website is live with access to effectiveness webinars, entry form templates, deadline dates and prices, previous case-studies, the 2024 Entry Kit and much more... If you can possibly submit by Tuesday 11th June you'll save 25% on your entry fees. Following the second deadline, we'll be moving from the current price of €600* to the final entry price of €800. (*Applicable to IAPI members only.) Log onto the entry portal to submit your work: https://lnkd.in/eBJi5-FR Final Entry Deadline is Tuesday 25 June. Effie Awards Ireland are supported by I An Post Commerce  I ESB I RTÉ Media Sales I Effie Stering Group 2024: Charley Stoney | Tom Kinsella | Dael Wood | Damian Hanley | David Cullen | Margaret Gilsenan | Mark Brennan | Nicky Doran | Nichola Mullen | Shane Lynch |

Stop losing money and avoid thousands of lawsuits‼️ Nothing is insignificant in your campaign. The tiniest mistakes can largely affect your brand reputation and sales. Where could it go wrong? ❗Your brand messages can be conflicting and Inconsistent that it confuses your audience. ❗Having dissatisfied customers because you are failing to deliver on the promises you made. ❗Your campaigns can be insensitive and lack empathy because you are ignoring the public's feelings and perspective. Few years back, H&M faced backlash for their perceived racist ad which led to several protests and store closures in South Africa. This dented their brand’s image and sales. It can be that extreme! But how can you ensure you always win in your publicity campaign? ✨ Conduct thorough market research to understand your target audience’s values, preferences, and sensitivities. ✨ Organize focus groups and carry out surveys to gauge public reaction before campaign launch. ✨ Develop a robust crisis management plan with detailed protocols for different types of potential crises. ✨ Invest in credible and result driven marketing agencies that will protect your reputation and ensure the success of your campaigns. So which do you prefer? Having a solid and fail-proof campaign strategy with an assured 10x return on investment Or A 'profit-less' campaign that leads to more spend of significant resources on brand rebuilding and damage control after a bad publicity event. Choose wisely! Don't know where to begin? Take advantage of our ongoing FREE 20mins strategy session to speak to one of our marketing experts today . Don't Miss Out ⏰ Click the link in our Bio to Book your Session Now. . . #leadgeneration #tabdamediagroup #publicrelation #branding #digitalmarketing #fashion #business #realestate #lagos #abuja

𝗔 𝗚𝗲𝘀𝘁𝘂𝗿𝗲 𝗼𝗳 𝗚𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗠𝗿. 𝗞𝗵𝗮𝗹𝗶𝗱 𝗢𝘄𝗻𝗲𝗿 𝗼𝗳 𝗭𝗮𝗸𝗵𝗺𝗶 𝗣𝗮𝗻 𝗦𝗵𝗼𝗽 A simple yet meaningful token of appreciation from AK Marketing’s retailer, Mr. Khalid, who owns Zakhmi Pan Shop in Ada Gulmerg, Rahim Yar Khan (RYK), embodies the spirit of mutual respect and gratitude that underpins successful business relationships. This gesture, while modest in material value, carries profound emotional significance, representing Mr. Khalid’s acknowledgment of Coca-Cola and AK Marketing’s role in supporting his business journey. It reflects the dedication and trust that have been cultivated over time, showcasing how AK Marketing goes beyond being a supplier to become a trusted partner in the growth and success of its retailers. Such tokens of appreciation reinforce the human connection at the heart of commerce, illustrating the power of shared goals and collaboration. In an industry often driven by numbers, this act serves as a reminder that personal bonds and mutual recognition are equally vital, creating a foundation for long-lasting, impactful partnerships that benefit both parties. #akmarketing #ryk #cci #coke #retailers #business #marketing #explorepage #explore #sales #market #pakistan #relationship #value #customer #win #sprite #coke #retailers #business #success #bond #Pride #connection

One of the most important aspects of marketing is market research. Every marketer, especially digital marketers, must understand specific markets and target audiences to work effectively. Recently, I focused on the gourmet food market in Germany. This is, of course, a niche market worldwide, but it holds particular appeal for European consumers. Caviar, in particular, is a sensitive product when it comes to transportation and documentation. However, I have successfully managed these challenges while working as an Iranian representative for a Spanish company in Germany. I am pleased to share that Caspian Sea caviar will soon be transported to Germany. I am authorized to distribute this premium product across Germany, Switzerland, and France. I will share more updates in the future. Shohreh Khordad #Marketer #businessdevelopment