Ege Artun Elcan’s Post

So this morning I watched the Hellman's Mayo Superbowl ad. It has a cat 🐱 🐈⬛ in it (I love cats) and it really made me smile. It was an instinctive emotional response. The ad was cute, unique and it grabbed my attention (see the ad here https://rb.gy/u6v694) We spend a lot of cash on advertising. Using Neuro/AI to understand emotional response will increase your creative impact. Want to know more? Join the webinar - register below

🚨 Last call to register for our webinar! 🚨 Time is running out to secure your spot for our webinar on video KPIs for health tech marketing! Join us live on July 25th, 12pm ET, and get ready to optimize your video marketing efforts. Felippe Silveira, our CEO, will guide you through: - Key video KPIs you need to know - How animation can elevate your marketing - Analyzing metrics on YouTube and Wistia - Practical tips to enhance your campaign performance See you there: https://lnkd.in/dQZ3G8yu

Imagine a crowded room buzzing with people, each with something important to say. But then one person steps forward and says just a few powerful words, and instantly everyone is listening. Well, that’s the power of short-form video in today’s digital landscape. Whether it’s giving a human face to statistics or offering a sneak peek into a campaign, short-form video makes sure your mission resonates. In our latest blog, Sarah Latham ACIM explores how a well-crafted and sharable clip can help your cause break through the noise and drive real change (link in comments) #eleven #purposedriven #poweredbypurpose #wholepicturethinking #strategyagency #creativeagency #blog #creativeblog #shortformvideo #videocontent #videomarketing #socialmediamarketing #socialmedia #socialvalue #socialimpact

This ad perfectly exemplifies why “slick” doesn’t always win… We often get caught up in the idea that every ad needs to be: ❌ Eye-catching ❌ Slick ❌ Filled with trends But our team has learned that sometimes, the best-performing ads are the ones that keep things simple. Take our recent work with Flow Neuroscience, for example. Their new treatment for depression is life-changing. But the ad we created for them is about as plain as it gets. And it’s the highest-performing ad in their account by far. Here’s why: ✅ NHS = biggest social proof you can get in medtech. ✅ New treatment = for those who have tried everything else. ✅ Trustpilot reviews = real customer credibility. ✅ Simple unboxed image = no frills, just the essentials. ✅ 3 clear USPs = effectiveness, credibility, and results. But this ad was not just a shot in the dark. We tested everything to arrive at this winner. Headlines, USP hierarchy, product imagery. The result? A simple, clear, and incredibly effective ad. You don’t always need a “sexy” ad to drive results. Sometimes, all you need is the right information, delivered in the right way, to the right people. That’s how you create an ad that not only performs but resonates. #BrighterCreative

| Question For You | How do you priortize your research hypotheses and what to test first before creating ad?

The first line of your ad is your make or break moment. 🛑✨ Aim for the 'That's me!' reaction to join the top 10% of marketers. What's your approach?

𝗗𝗼 𝘆𝗼𝘂𝗿 𝗹𝗲𝗮𝗱𝘀 𝘀𝗲𝗲𝗺 𝗼𝘃𝗲𝗿𝘄𝗵𝗲𝗹𝗺𝗲𝗱 𝘄𝗶𝘁𝗵 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘂𝗻𝘀𝘂𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗻𝗲𝘅𝘁 𝘀𝘁𝗲𝗽𝘀? It’s frustrating when you’ve got so many potential clients, but they just don’t convert because they’re confused about what to do next. I’ve got the solution for you—the 'Clear Steps Video Ad Strategy' will simplify the process for your leads and guide them straight to booking a market appraisal in no time. If you want your leads to stop hesitating and start booking, drop the word "GUIDE" below, and I’ll send you the step-by-step video ad script and guide.

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Master the art of video pop-ups for maximum engagement with these 6 compelling examples and 9 actionable tips. See link to enhance your video marketing strategies 🎥💡 https://lnkd.in/d3_s6Aqg