Gabriel Ehrlich’s Post

Traveling and experiential marketing go hand in hand. My dear friend who is heading to Japan (for anyone who has not been or needs a reason - Japan has always been a top contender for best places I’ve experienced, the sheer amount of culture, food, and people is pure magic) shared this activation on postcards. Digital integration, pop up inside the airport for travelers, and providing a engagement that transcends the usual travel experience. #travel #japan #experiential #brandmarketing

🎄🎅 Keeping brand in the Christmas spirit, let’s have a little fun. 🤶🎄 A great brand will have a human type of personality that keeps them likeable and easy to engage with. So basing your brand on it’s personality…. What would your brand like for Christmas? An example could be Coca-Cola. If Coca-Cola were human, it might enjoy gifts that reflect its innocent persona with its vibrant and refreshing personality. It might like to receive: 👠 A stylish red and white wardrobe - To match its iconic colours. 🎶 Tickets to a global music festival - They love to bring people together, and what better way than through music? 🍲 A personalised recipe book - Featuring creative ways to use in cooking and cocktails. 🧳 A travel package - To explore new places and spread joy around the world. So go on name a brand or even your own brand and let me know what it would like for Christmas. #ChristmasFun #BrandArchetype #BrandFun #BrandStrategy The Coca-Cola Company

Remember Arthur's Day? Launched on this day 2009 at 17:59 by Diageo to celebrate the 250th anniversary of Guinness, it was a global event with concerts and nationwide toasts. Yet, despite the initial buzz, the event fizzled out by 2014. So, what happened? While intended to celebrate a beloved brand, many saw Arthur’s Day as a corporate marketing move designed to drive alcohol sales. When people feel they’re being sold to, rather than included in a meaningful celebration, they disengage. Lesson: Consumers are savvy—authenticity matters. The event faced criticism for promoting binge drinking in a country already grappling with alcohol-related issues. It resulted in increased hospital admissions and public disorder, which painted Diageo in a negative light. Unlike St. Patrick's Day, Arthur’s Day lacked deep roots in Irish culture, making it feel more like a PR event than a genuine tradition. Lesson: To build lasting connections, align your brand with what resonates deeply with your audience. Arthur’s Day teaches us that even the most powerful brands need to tread carefully between marketing, social responsibility, and cultural alignment. Consumers expect more than just a product—they want a brand with purpose. #BusinessLessons #BrandStrategy #toarthur

The answer is..... Coca Cola! Did you know the answer? Let us know in the comments below and follow along for more! #hallmarketing #tvadvertising #radioadvertising #printmedia #digitaladvertising #digitaladvertisingaugustaga #fullserviceadvertisingagency #advertisingagency #MarketingTrivia #TriviaQuiz

Timeless Lessons: Rediscovering Iconic Ads Day 2 Coca-Cola's "Hilltop" ad from 1971 is renowned for its message of unity and peace. Featuring a diverse group of people singing "I'd Like to Buy the World a Coke," it became an anthem for harmony and global togetherness. The ad resonated deeply with audiences worldwide, enhancing Coca-Cola's brand image as a symbol of happiness and community. Key Takeaways: Universal Themes: Tap into themes like unity and peace with broad, emotional appeal. Music: Utilize memorable music to create an emotional connection and enhance recall. Diversity: Showcase diverse groups to promote inclusivity and global reach. By focusing on a universal message and inclusive imagery, Coca-Cola positioned itself as a global unifier. Let’s aim to create content that transcends boundaries and connects on a human level. #cocacola #hilltopad #globalunity #branding #advertising #marketing #ad #advertising

What an amazing Strategy The Coca-Cola Company Coca-Cola FEMSA https://lnkd.in/d469yje6 Although late, this video is worth watching as it details how Coca-Cola devised an innovative strategy to create its own currency. #coke #marketing #branding #brandbuilding #advertisement

Did you “Share a Coke”? Back in 2011 Coca Cola came up,  With an emotion led campaign “Share a Coke.” It is one of the most iconic campaign,  Which involved printing of individual names on Coke bottles. The campaign was a huge success, generating a lot of buzz and social media activity,  It helped in increasing sales and brand engagement as well as buzz on social media. Here are top 4 reason why this campaign was a huge success-  1. Personalization-  It gave a more personalized experience to customers by printing names on bottles. 2. Social Sharing-  It encouraged customers to share their Coke with others, creating a sense of community and social sharing around the brand. 3. Emotional appeal- They had an emotional touch by giving a sense of nostalgia around the idea of sharing a coke. 4. Fun & Engaging-  It was a way to interact with the brand, generating a lot of buzz and social media activity. PS: This was day 2 of diving into captivating ad campaigns that caught my eyes.  #AIESEConLinkedin

Festival szn may be over, but the conversation isn’t 👀 We’ve been festival-hopping all summer, so who better to weigh in on the topic than our Strategy Director? Charlie Li recently joined a Drum roundtable with industry leaders to discuss brand presence at festivals. She stressed the importance of clients questioning their motives for being there in the first place 🤔 “Consistency is key. And that’s something that brands often overlook. Because there is often a disconnection between how they show up at a festival versus how they communicate their brand purpose and what the brand stands for from an advertising perspective. There should be a lot of client education on this: what’s the right context? Really drill into the brand DNA.” Read the full write up, here 👉  https://lnkd.in/eSSQc6Qc #experientialmarketing #festivals #strategy #brands The Drum Oscar Quine

We all know the History Of The Age-Old Cola Rivalry, right? The saga of two titans: Pepsi and Coca-Cola, whose battlefields are supermarket shelves and whose weapons are iconic red and blue logos. Beyond taste and aesthetics lies the soul of these colas. Pepsi thrives on high-energy, music-infused campaigns. It’s the friend who drags you to a concert, urging you to dance in the rain. Coke, on the other hand, gravitates toward emotion. It’s the companion who whispers stories between friends, evoking nostalgia and warmth. Their personalities diverge, yet they share the same playground: our hearts. But here lies the crux: COMPARISON. We pit them against each other, dissecting every sip, every label. The same we do with ourselves. Measuring our worth against others, our achievements against theirs. In this relentless quest for superiority, we risk losing our individuality. Our personality becomes a mere echo of external judgments. The Danger of Constant Comparison is Constantly measuring ourselves against others robs us of the present moment. Instead of enjoying what we’re doing, we become preoccupied with external standards. The person whose opinion matters most should be ourselves. Research shows that our comparisons are often biased. For instance, we tend to compare ourselves to highly visible, socially active individuals. Consequently, we perceive ourselves as less social or less accomplished than we truly are. These biased comparisons distort our self-image. Like Pepsi and Coke, we must find our unique rhythm, our uncharted flavor. So, let us raise our metaphorical glasses to the colas, to the brands, and to the lesson they teach us. COMPARISON MAY FUEL RIVALRY, BUT IT NEED NOT DEVOUR OUR ESSENCE.🥤🥤 While comparison can provide motivation, it’s crucial to recognize its impact and adjust our targets realistically. Embrace your uniqueness, hike your own hike, and find joy in your individual journey! 🌟🚶♀️ #comparison #destroys #personality #mymessagetoyou #embraceyouruniqueness #hikeyourownhike #findjoy #inyourindividualjourney ELMANI Zi! YourVirtualOfficeManageMate

DID YOU KNOW THAT COCA-COLA ONCE WANTED TO GIVE EVERYONE IN THE WORLD A BOTTLE OF COKE? I know this sounds wild, but walk with me. In the early 1970s, Coca-Cola faced a world that was experiencing social distress from the Vietnam War, civil rights movements, and general societal unrest. These prominent issues were tearing the world apart and causing turmoil. The brand was looking for a way to convey a message of peace, unity, and global harmony that would resonate with people across the globe. So they decided to get creative. During a layover in Shannon, Ireland, due to fog, Backer (the creative director of the ad agency working with Coke then) observed passengers who were initially frustrated by the delay become friendly and start sharing Cokes. He realized that Coke could be a common connection point among people so he did something very exceptional. Backer collaborated with songwriters Roger Greenaway and Roger Cook to create a catchy jingle. The initial version of the "Mom, True Love, and Apple Pie," evolved into "I'd Like to Buy the World a Coke," emphasizing the universal appeal of Coca-Cola. The commercial was filmed on a hilltop outside Rome, Italy, featuring a diverse group of young people from various countries lip-syncing to the song. They held bottles of Coke and sang, "I'd like to buy the world a Coke and keep it company." The campaign struck a chord with audiences, and its message of peace and togetherness resonated deeply during a time of division and conflict. The ad's appeal was universal, transcending cultural and language barriers. The "I'd Like to Buy the World a Coke" campaign is an example of how a simple yet powerful message, combined with a memorable melody and relatable visuals, can create an enduring impact. It showcased Coca-Cola's ability to connect people and spread a message of unity and happiness, reinforcing its position as a beloved global brand. The takeaway from this is that one of the core of brand storytelling is building solid tribes and communities. When done right, it moves from being a tactic to a movement where people feel inspired to make a difference. #linkedin #brandstorytelling #marketingforchange