Welcome to the first post of our Market Pulse series. This week we traverse the nexus of food and health with a look into food-as-medicine trailblazers.
The future of health lies in treating food as a powerful tool for optimising wellbeing. Backed by cutting-edge science and technological ingenuity, this trend is not only poised to disrupt traditional healthcare, but aims to empower individuals to take control of their wellbeing through personalised dietary choices.
Here's what's fueling this exciting shift:
1️⃣ Personalised Nutrition:
Companies like NIUM, RxDiet, and PhenomX Health are leveraging AI, bioinformatics, and DNA analysis to tailor dietary plans based on your unique gut microbiome, metabolism, and even gender. This means no more one-size-fits-all diets!
2️⃣ Bioactive Ingredients:
From Kresko RNAtech's dietary RNAs to Pigmentum Ltd.'s natural compounds, a new wave of food and supplement innovators are unlocking the potential of natural functional ingredients to target specific health concerns.
3️⃣ Food Delivery with a Twist:
Feed.co and Cycle.me are redefining convenience food by offering personalised meal replacements and performance beverages based on unique needs and even the time of day.
4️⃣ Mental Food:
Marketing themselves as “mood supporters” and “mood nutritionists”, Uplift Food and MyAir.ai look to address issues like stress and anxiety through targeted nutrient blends and personalised meal plans.
5️⃣ Sustainability meets Nutrition:
Anibiome and Psigryph Inc. are harnessing fermentation and natural technologies to create pro-planet and bioavailable functional foods.
This is just the tip of the iceberg! The food-as-medicine movement is attracting investors, entrepreneurs, and health-conscious consumers who see the potential where food becomes the foundation for more tailored healthcare, preventive nutrition, and overall well-being.
Check out the exciting innovations mentioned in this post and stay tuned for next week’s Market Pulse investigation - Algae goes mainstream.
#FoodAsMedicine #PersonalisedNutrition #HealthTech #FutureOfFood
Debbie Ewens Laura Elphick Régine Roncucci Frank Horlbeck Denita Ahmetspahic Alicia Abendroth Vosloo Malte Stumpenhorst Ana Arcila Murillo Nazanin Khayyat Gulsah Uysal