We decided to turbocharge our Demo Day this year. Enter: Demo Week! 🚀
With our Cohort 12 startups travelling to Berlin from all over the world, we wanted to make the most of this precious face-to-face opportunity. Aaron Chua Yu Xiang travelled from Singapore, Omar Zaghloul from Egypt, Doug Grant from Washington DC, and Joshua Errett, Zane Starkewolfe, Cody Yothers, and Lynn Hanson from California, so we delivered a week-long smorgasbord of bonding, learning, pitching, and knowledge-sharing. Okay, there was a bit of founder therapy in there too.
So, what did they get up to? The week went as follows…
Monday: Travelling to Berlin and settling into the new city, mid-heatwave.
Tuesday: Demo Day at the New Food Conference!
Wednesday:
💡 Ubald Kragten, founder of EyE on I, gave a workshop on go-to-market strategies and scaling
🥗 Investor Brunch, featuring Dr. Sarah Borg (Hochland), Andrea Ilg and Christina Lund und (Novonesis), Peter Dorfner (Green Generation Fund), Mariam Cherifi (Sofinnova Partners), Simon Dierks (Carbon13), and Hanna V. (Vorwerk Ventures).
📈 Marion Höchli, VP of European Business Development at Planted, shared her expertise on growth strategies and how Planted navigated its trajectory
Thursday:
👩🏽 Ingeborg Gasser-Kriss Gasser-Kris, Board and Advisory Board Member for several food and food-tech companies, traveled from Zurich to lead a workshop on customer development.
🎤 Founders' panel featuring Arvid Seeberg-Elverfeldt from Quazy Foods and George Zheleznyi from Cultimate, who discussed the challenges, successes, and unique experiences of navigating the alt-protein space.
💚 Community dinner at Umi Vegan, where we enjoyed incredible plant-based cuisine.
Friday:
🤝 Laura Camurri, PhD led an engaging workshop on corporate partnerships, giving us valuable insights to cap off a memorable week.
💫 Post-Demo Day learnings and recap discussion
🎉 Celebrating a week well-spent!
We’re super proud of all the startups and how much they’ve grown over the course of the programme!
#NewFood #AltProtein #ProVeg #ProVegIncubator #ProVegIncubator12
AlProtein, Atlantic Fish Co, Fisheroo, Friends & Family Pet Food Company, Optimized Foods, Antje Räuscher, Leonardo Nunes Ricucci, Alexandra Kyvik Ruiz, Vicki Sagar (nee Shiel), Yasmine Schrey, Gabrielle Meyer, Albrecht Wolfmeyer, Prakrit Sachdeva
Regional Director | Food Systems Transformation | Strategic Partnerships | Growth | Innovation
2wA big ‘Thank You’ to everyone participated in the challange and congrats to selected 9 companies. Looking forward to the next steps and solutions to be integrated to Mars Petcare innovation plans!