A couple of weeks ago, BARO was selected to present during a pitch showcase. Feeling proud and excited, Allie Reeves and I spent the remainder of the week updating our deck, getting it down to a surprisingly difficult 3 minutes. By the end, I was feeling confident in the pitch and had (what I assumed was) an achievable goal of landing a handful of follow-up meetings. However, as soon as I logged on to the Zoom, my heart sank. Out of the 50 or so other founders on the call, I was one of the very few people that wasn’t a man in their late 40s—most of whom had already built successful businesses and had deeply technical backgrounds. Despite the imposter syndrome, I did my pitch, and even though I knew I was doing well, I could see the investors’ eyes glazing over. They just weren’t connecting. After the pitches, we were placed in breakout rooms where interested investors could join to chat more. I joined mine, ready to win them over, but not a single person showed up.The thoughts of doubt started to creep in—did I leave my job in finance to start BARO for nothing? Is our idea bad? But this experience was a valuable lesson: There are moments that bring you back down to earth, and that's okay. It's okay to feel deflated sometimes. You just have to have the faith in yourself to keep going. That night, we had our first big event in LA, partnering with another female-founded company to throw a party at a bar in Venice Beach. As I spoke to woman after woman, I watched their faces light up every time I gave my pitch. They got it instantly. They downloaded the app. They wanted to use it. The mission resonated. I just needed to be in front of the right audience. The crazy thing is that one of the women I met that night ended up introducing me to a handful of the investors and operators that I was hoping I would meet at the showcase. What I've learned throughout this journey is that we’ll inevitably find ourselves in rooms with people who don't care about BARO. What’s important is to know our customer. Talk to them. Build for them. #startup #femalefounder #founder #pitch #pitchdeck Boston University Questrom School of Business, Boston University
Oh Emily I relate to this so fiercely. Bravo for gritting your teeth and getting it done, and for giving yourself the grace to recognize that it wasn't about you at all 🫶🏼👏🏼💪🏼 I love this message for so many!
Just downloaded the app Em! Wow! You should feel proud and excited. It truly is baby steps...and then it is these huge horizons that go on forever. Very excited for you and Allie!
Wow, an incredible story. Keep pushing! P2p rental is meant to be around and here to stay!!
I just downloaded the app! great idea!
To the moon Em! <3
Wonderful insights Em…. Auntie Anahid
Proud to be your co-founder!
This was the organizers issue, not yours. They missed out. It's all about the right audience ❤️
Healthcare & Life Sciences | Product & Commercial Executive | Startup Advisor & Investor
1moLove this, and wish I could have crashed the male-dominated event to cheer you on. Keep at it. ❤️