Tech Mahindra’s website is practically BORN again.
The refreshing new look of the Tech Mahindra website symbolizes the galloping growth of Tech Mahindra and sets the pace for the coming years for the tech giant.
The website now thrives on minimalism, with the big bold words “Scale at Speed” greeting a visitor. Just two lines are there to read on the first page: “Our promise to help enterprises across industries transform at speed and bring agility, resilience, and efficiency to their businesses.”
The text on the landing page is to the point, indicating that Tech M cuts to the chase. Even the typography using sans-serif gives it a neat, clean look. Sans-serif is a typeface which does not have extending features called "serifs" at the end of strokes.
The colour of the shifting imagery on the lower half of the page looks a bit like red hot Andesine – a semi-precious stone that is used for making stunning jewellery. The colour connects well with the Tech Mahindra logo.
Scroll down and you see the liberal use of black and white, with colour springing up when you move the cursor. A smart use of the colour palette.
The imagery is quite like transcendental visualization – draws attention towards it and helps focus on the functionality of the website.
There is a lot more as far as the aesthetics are concerned.
The interesting part is that the website looks equally good on the laptop as well as on the mobile phone. A difficult and challenging task that has been successfully pulled off.
The text on the last page is what caught my attention. For careers, it says “Gain a heritage. Leave a legacy”. For contact us, it says “What can we help you achieve.”
The last sentence seeking to help one achieve one’s target, or even a dream, beautifully wraps up the website that makes for a case study of effective communication, aesthetics and design – all rolled into one.
Do explore the new-look Tech Mahindra website.
#techmahindra #mahindra #mahindraandmahindra Shashi Nanjundaiah Tech Mahindra Peeyush Dubey BORN Sunil Karkera
Motion & Graphic Designer
1moI am interested