Electric Cat Productions’ Post

Where are you taking your employees this festive period? Do you go to the same place year after year or try somewhere new? If you're going to a Xmas party how do you make a great Impression? Here are our seven tips. 1. Don’t drink too much. 2 Keep your phone switched off. 3 Pay attention to the dress code. 4 Talk to people you don’t know. 5 Ask open questions. 6 Avoid controversial conversation topics. 7 Think before you speak. Any other great tips? #christmasparty #festivefun

"Facing Fears, One Bite at a Time 🍔👻" In marketing, Halloween offers a rare opportunity to shake things up, ditch the usual language, and get a little... spooky. 🎃 This Halloween, Burger King's pan-Baltic campaign "Facing the Fears" took a bold step forward, inviting customers in Estonia, Latvia, and Lithuania to embrace the thrill of choice—even when it's scary! 😱 At its heart, "Have It Your Way" is about empowerment, letting you enjoy your meal exactly as you want. In true Halloween spirit, the campaign pushed the boundaries by daring customers to confront the ingredients they might usually avoid. It's not just about food; it's about making bold choices and having fun. 📈 A smart reminder of how powerful it is when brands align their campaigns with their core values – connecting with audiences in unique, memorable ways. h/t: TABASCO #BurgerKing #HalloweenMarketing #HaveItYourWay #FacingTheFears #MarketingStrategy #DigitalMarketing

It's nearly Halloween, which means time for another 'Spooky Season' advert highlight! This week, we're looking at a more recent campaign. Last year's HARIBO advert, to be precise. We love HARIBO's use of children in their adverts in general, but this one stands out in particular because: - It uses actual interviews with the general public, making it instantly relatable to most audiences. - It uses fun fancy dress options for kids (we love giving parents ideas for parties!) - It uses humour as these 'monsters' talk about their disappointment in the awful treats that have previously been given out. - The filming method of interviews being cut out and interrupted by these kids just adds to the mischief, making us pay even more attention. We think that, through using kids in such humorous situations, HARIBO make their brand stand out without saturating the advert with product placement. In fact, the company went one step further and even created a 'Monster Approved' list of the highest ranked sweets, chosen by kids, to receive when trick or treating. This list definitely made an impact, being featured across many websites, magazines and articles! What is your favourite spooky ad campaign over the years? #OurFavouriteAds #HARIBO #Halloween

🎤”I’m working late, cause I’m a singer”🎵 Ever dreamt of your favorite pop star serving you a coffee? Well, some lucky fans in London lived that dream! Sabrina Carpenter, the voice behind the hit single “Espresso,” swapped the stage for the steamer in a genius marketing move with Blank Street Coffee.🌟 🚀Here’s why this was a Latte Fun (and Smart!): 1. Fan-tastic Engagement: Sabrina brewed up more than just coffee—she brewed unforgettable fan moments! 2. Buzz-Worthy: Love it or critique it, everyone’s talking. That’s PR gold. 📈 3. Brand Blend: Partnering with trendy Blank Street Coffee hit the sweet spot, much like her upcoming ice cream collab with Van Leeuwen.🍦 Well, now you know ,why you can’t sleep, That’s that her, ESPRESSO…☕️🎵 👗 And let’s talk about her Fendi apron—because even baristas can be fashion icons, right? If you could have any celebrity serve you a drink, who would it be and what would they serve? Comment below and let’s get this convo brewing! 💬👇 #MarketingMagic #SabrinaCarpenter #EspressoLove #FanEngagement #BrandCollaboration #MarketingFun

#23 in a series to celebrate WONGDOODY’s 30th Birthday. (WONGTHIRTY!)  Time for a coffee break! In 2005, Tully’s Coffee needed help launching their summer drinks in the Seattle area. Problem #1: people craved a Frappuccino from Starbuck’s. Problem #2: no one knew where Tully’s stores were located.  Problem #3:  there were usually two or three Starbuck’s between customers and the nearest Tully’s.  Our solution: create a drink ritual that generated urgency and buzz while pinpointing Tully’s locations. We came up with the “3:21 Wake-Up Call.”  At 3:21 p.m. each day for a three-week period, high school marching bands performed “Reveille” for exactly one minute outside eighty-one Tully’s locations. Employees handed out free drink coupons. 3:21-branded vehicles swarmed areas around key stores. Radio listeners were barraged with live traffic reads at exactly 3:21. Within a few days, lines of thirsty customers formed in anticipation of their 3:21 Wake-Up Call.  YOY unit volume increased 77% during the promotion. The campaign won a Gold Effie from the American Marketing Association for creativity and marketing effectiveness.  None of this happens without the courage, faith and collaboration of a fantastic client partner.  Props to Rob Martin, our former client at the Seattle SuperSonics, who has been a huge part of WONGDOODY’s success over the years.  Company: Tully's Coffee  Clients: Rob Martin, Rob Alley Copywriter: Matt McCain  Art Director: Jason Black Media Director: Jerry May Account Management: Garth Knutson, Steven J. Frestedt, Pat Doody Creative Director: Tracy Wong WongDoody

🎄 The UK Christmas Ad Battle is Back – and Boots Has Stolen the Show! 🎄 When I lived in the UK, one of my favorite November traditions was the unveiling of Christmas adverts. Each year, brands like M&S and John Lewis pull out all the stops to create memorable, heartwarming campaigns – and I still look forward to it every year! This year, though, Boots has truly outdone itself, in my opinion. Their new Christmas ad beautifully captures the spirit of the season, though it’s sparked a mix of admiration and criticism, with some calling it “too woke” and others even threatening a boycott. What’s fascinating is how Boots seems to have honed in on their audience with remarkable precision. According to Statistica, Boots’ brand awareness is a massive 96%, yet a recent report from Thinkbox shows they’ve struggled to gain traction with the under-25s, losing ground to competitors in that demographic. This ad manages to resonate not only with Gen X/ Millenial women like myself but also with the coveted Gen Z audience. The ad reflects the diversity of Boots’ target audience, with thoughtful inclusion of people of all genders and pronouns, capturing the rich cultural tapestry of the UK today. It speaks to people from all backgrounds who enjoy makeup, grooming and self-care, including men and non-binary folks who wear makeup. As a woman and a mother of a tween girl (who spends a good amount on cosmetics!), it resonated with me on a personal level. One of the most clever moments, for me, was seeing Mrs. Claus, played by Adjoa Andoh from Bridgerton (a show hugely popular with Boots’ core demographic), toss a last package onto Santa’s sleigh and smirk at the camera, saying, “You thought it was all him.” I couldn’t help but smile, relating to the countless mums who orchestrate Christmas magic while their partners remain blissfully unaware of the gift details. Boots, no doubt, would have smartly anticipated the ad's amplified reach through influencer marketing, particularly on TikTok, embracing both fans and critics. The backlash around its “wokeness” has only driven more engagement, expanding the campaign’s reach even further. In fact, those who seem most offended by it, aren’t who they’re speaking to at all. But the commentary from these curmudgeons only seems to fuel the campaign’s traction. For me, this Boots ad captures clever, audience-centric storytelling that speaks to multiple generations (they even sprinkled a bit of product marketing in there too) making it my favorite UK Christmas ad of the year. 👏 What do you think? #Marketing #ChristmasAds #BootsUK #Boots

Witness the evolution of marketing where donuts have personalities that rival reality TV stars. Dunkin' is at it again, embracing its creative chaos. Their Spider Specialty Donut is a sugary Frankenstein's monster. It's become a social media sensation, startling and amusing viewers everywhere. Halloween is here, and this donut seems to be channeling a Halloween flirt. The donut hole becomes a tiny chocolate spider. We’ve never asked for a donut that winks back, yet here it is. It's like a thriller movie with a plot twist you didn’t expect. The Spider Donut is not just about indulgence; it's about confusion, mixed with a hint of delight. Some might wonder about the donut's gender or intent. It's deliciously amusing, a pansexual pastry perhaps? When breakfast items start chatting you up, it’s time for a second coffee. Thanks to Dunkin’, brand storytelling will never be the same. Humor, mystery, and an unnerving amount of drizzle. #DonutDrama #SpiderSpecial #Dunkin #MarketingMagic

Halloween is a playground for brands to let their creativity and personality fly, here's my top picks of the brands that were frighteningly good... poppi picked up the halloween spirit by matching their products to halloween costumes...but not just that, they created looks inspired by topical cultural moments from recent trends. 10/10 for creativity, pop culture knowledge and nailing the meme-aesthetic. 🧃 Bath & Body Works got creative with a “store associate” starter-pack-costume, blending humor with brand identity. The result? A shareable moment that had the community roasting them in the comments- an engagement winner! 👏 Starbucks took the motto 'after halloween is before the festive season' to heart and went straight to teasing their winter menu, resulting in over 3.6k likes in just an hour. 🎄 Duolingo was duo-ing hard yesterday. On the German account their Reel titled "Trick or Streak" got the comments going as they joined in the halloween fun with the characters we've come to love on their channel. Let me know which other brands I need to add to my halloween wall of fame, and if your brand didn't take part this year ➡️ send this post to someone who needs to hear that moments like this aren't just for fun content creation, but can really pay the bills when it comes to reach & engagement 👻 #socialmedia #halloween #socialmediamarketing

Does your brand celebrate Halloween? We’d love to hear how your brand or your team is marking the Halloween season! Share your creative or festive strategies in the comments. If you need assistance with seasonal campaigns or ideas, The Rock It! Co. is here to help! #HalloweenCelebration #RockItCo #CreativeStrategies #SeasonalCampaigns #FestiveIdeas

### Capturing Halloween's Economic Opportunity: Freebies and Deals Strategy With Halloween 2024 just around the corner, businesses like 7-Eleven, Dave & Buster's, and others are capitalizing on this festive season by offering enticing freebies and limited-time deals. For instance, 7-Eleven entices customers with a complimentary Slurpee with gas purchases, while Dave & Buster’s sweetens meals with free dessert offers. This strategic approach not only enhances customer engagement but also drives foot traffic during a period typically associated with heightened consumer spending. The crux of this promotional strategy lies in leveraging Halloween festivities to boost brand visibility and customer loyalty. How might your business benefit from seasonal promotions, and what creative offerings can you envision to captivate your audience? Share your thoughts and strategies below.