Principal @ Roland Berger North America. Data-driven and customer-focused solutions for automotive and industrial players
Many automotive OEMs and their dealer networks are at a standstill in digital marketing strategies: how to make the most out of the customer & vehicle data available? Which technologies to invest in? How to personalize sales and service offerings and secure data privacy? While dealers often have access to a wealth of information, the real magic happens when this data is transformed into actionable insights at the dealer level. This conversion is key to driving sales and enhancing the overall customer experience. This is where digital collaborative marketing comes into play, offering a transformative solution. By working together, OEMs and dealers can unlock direct benefits for both automotive sales and aftersales, creating positive and lasting effects for OEMs. Stay tuned for the six best practices of digital collaborative marketing that can help you stay ahead of the curve! 🚀 Beate Rosenthal Steffen Thiel Marvin Kattendiek Raphaël Bacal #RolandBerger #OEM #Dealerships #AutomotiveSales #DataDrivenInsights
Beate Rosenthal
5mo
Very important topic that can accelerate a lot in our times of AI adoption
VP Technology Strategy | Retail Technology & Digital Transformation Expert | Strategic OEM & SaaS Partnerships | Leader in Automotive & Mobility
5moI cannot stress enough how much this post resonates with me, as it's a scenario I encounter daily in my role. The insights on digital collaboration provide a valuable roadmap for overcoming these obstacles. As someone managing multiple OEMs, I've noticed that some OEMs often follow US strategies without fully considering the unique challenges of the Canadian market. Additionally, some programs can be stringent, making it tough for dealer groups to adopt these methodologies. Considering the highly verticalized nature of technology vendors and the automotive industry's lag in technology adoption, how can we effectively implement these digital collaborative strategies across different OEMs while addressing these challenges? How do we balance meeting business goals with the need for technological advancements and smoother adoption processes? I truly believe that in this tug of war of digital strategies, the consumer always wins! I advocate that multiple CRMs have got to go! Clean data, clean baseline serves everyone right! Looking forward to your six best practices!