As a B2B marketer, it is important to invest in brand campaigns to reach the 95% of your audience that is not currently in the buying cycle. This helps ensure that your product/service is in their initial consideration set when they are ready to make a purchase. Your demand generation campaigns are for the 5% of your audience that is currently in market. Too often, I’ve seen B2B companies overindex on demand generation campaigns and neglect brand. However, having an always-on, engaging, and memorable brand strategy significantly improves the efficiency and performance of lower funnel campaigns. #B2Bmarketing #BrandBuilding #BrandtoDemand
Yes it does 👏🏼👏🏼👏🏼 Would love for this to be echoed a little louder for the people in the back that haven't received that message yet. Good shout, Elena 😉
A B2B GTM and Growth Advisor who helps B2B leaders build an unstoppable growth machine | 3X Your LinkedIn Sales Conversations | Check our "LinkedIn Growth Machine" program in the link below.
11moBuilding a strong brand is key to capturing future demand!