Gartner says that nearly 90% of sellers report feeling burned out from work. Why? They are exhausted, frustrated, and overwhelmed by ongoing social, economic, and geopolitical disruptions, changes in customer behaviors, and impassable quotas. The key to increased commercial returns and increased productivity actually lies in understanding “drive’s” evil twin: drag. Drag occurs when sellers feel disengaged, bored, or overwhelmed, leading to procrastination and poor focus. Here’s how you can motivate and empower your sales reps by providing ecosystem data: • Spot high-potential accounts: Identify overlaps and warm leads to prioritize sales efforts. • Personalize coaching: Use ecosystem insights to tailor guidance for each rep. • Refine strategies: Align go-to-market tactics with data on prospect overlaps. Pro tip: incentivize tasks where both reps and leaders can take ownership, supported by data and a mix of freedom and structure. This approach boosts engagement and drives better sales outcomes. Read Gartner’s full report here: https://lnkd.in/gRrJR3Nu
