Eman Alami’s Post

When a client is featured as the face of the new global direction for luxury skincare, it reminds me of the powerful impact of building brands and categories with the best people and intentions. Enter FutureMe Founder and CEO, Supriya Mody https://lnkd.in/eMAgP6mt "Only through an emotional connection, executed in a brand-specific way, can brand advocacy, desirability, and loyalty be cultivated. The example above shows that luxury skincare brands — and many others in every luxury category — need to remember to dream." Article by Dr Daniel Langer, Top 5 Global Luxury Leader and CEO of Equitè https://lnkd.in/efg4_st3 #luxury #skincare #branding #futureme

To me, Helena Rubinstein used to be emblematic of the insularity of the Chinese market: to Chinese consumers, it's the most desirable skin care brand on the planet, with a reputation for luxury that exceeds even that of La Mer, and appeals to young adolescents and wealthy tai-tai's alike. Outside of China, barely anyone's heard of it. I first discovered the brand back when I lived in Berlin, when I was quizzing a Gen-Z Chinese friend on her 11.11 shopping habits. She would buy Lancome, but aspired to HR, because "everyone knows it's the best". Sure enough, since moving to Shanghai, I've seen it constantly get name-dropped on Douyin livestreams and Xiaohongshu posts from beauty KOLs. I once sat in on a focus group where our shell-shocked panel listened to a 19-year old college student talk about how she paid the equivalent of US$500+ to buy HR's iconic Re-Plasty Cream. In 2023, L'Oreal Groupe proudly declared to investors that HR had become a billion-euro brand. But look West across the major capitals of Europe, and it's like the brand doesn't even exist. It has no presence in department stores (except like 1 counter at Harrod's in London), no presence in airports, no brand boutiques, and no marketing -- bizarre for a brand whose heritage story for the last decade has been that Switzerland's Laclinic-Montreux co-developed its hero product. In fact, pretty much the only place you can find HR in Europe is in specialty-multi: it's website's Store Finder lists a handful of rather standard-issue European parfumeries, like Douglas, Marionnaud, Ici Paris XL, Primor, etc (can anyone confirm if they've actually still got shelf space there?) -- again bizarre, considering that in China, image-obsessed luxury brands refuse to relinquish the retail experience to open-sell, but in Europe, it's somehow the only way they're choosing to sell? Anyway, I digress... Against this backdrop of singular focus on the Chinese consumer, then expansion to Singapore makes a lot of sense: it's basically a Chinese market. If the fact that 75% of the country is ethnically Chinese weren't enough, it's also worth remembering that a whole bunch of Chinese millionaires decamped to Singapore in 2022 (a phenomenon the other expats blame for the nearly 40% jump in rental prices), so that consumer is there... and paying a lot less tax. It was only a matter of time. It also comes as no surprise that HR plans to expand in the region so soon after opening in Singapore. For Beauty brands chasing the Chinese consumer, expansion outside of Singapore follows a pretty well-worn path, with considerations around the Chinese affinity of the population, the GDP per capita, and the volume of Mainland Chinese tourism in the market, which makes Malaysia & Thailand ideal targets: high numbers of ethnic Chinese, top 2 & 3 GDP per capita, and top Mainland tourism destinations.

With new brands popping up all the time, improving mass and masstige offerings, and limited options for distribution, some might think that prestige beauty has reached its peak. Beauty Independent asked industry experts if this is the case and what challenges and opportunities exist in the prestige beauty world: https://hubs.la/Q02kZ7Wv0 #SkincareTrends #BeautyTrends

20 beauty industry consultants, investors and founders were asked the following questions in this article: Do you think prestige beauty may be at its peak? What challenges do you see facing prestige beauty brands, and what opportunities could they take advantage of in the current market? What’s your opinion? #beautyindustry #prestigesegment #marketsegmentation #prestigebeauty #beautybrands #masstige #luxurybrand #ultabeauty #sephora #massretailers

Did you know?* - The global beauty industry is projected to reach $716.6 billion by 2025, growing at a CAGR of 4.5% from 2020 to 2025. (Source: Grand View Research) - Sustainable beauty products are on the rise, with 75% of millennials willing to pay more for eco-friendly products. (Source: Nielsen) - The popularity of skincare continues to soar, with the global skincare market expected to reach $131.8 billion by 2027. (Source: Statista) - "Clean beauty" is becoming increasingly popular, with consumers seeking products with natural ingredients and minimal packaging. - Men's grooming is on the rise, with the global men's grooming market expected to reach $81.2 billion by 2024. (Source: Euromonitor) Follow us for the latest beauty industry news, trends, and insights to help your beauty brand thrive in a competitive market! #inzranetHub #webdesign #ecommerce #contentwriting #entrepreneur #digitalagency #smallbusiness #onlinebusiness #digitalmarketing #beautyindustry #beautytrends #beautynews #sustainablebeauty #cleanbeauty #mensgrooming #okoruwaisrael.

Exciting insights from industry experts shed light on the trajectory of prestige beauty! In a recent Business of Fashion article, Daniela Morosino posed the question of whether prestige beauty has peaked, considering challenges like market saturation and distribution constraints. However, insights from insiders offer a varied perspective. Amber Williams at The Board, underscores the enduring allure of prestige beauty, fueled by consumers' desire for personalized experiences and emotional connections with brands. Challenges include maintaining relevance across diverse cultures and establishing a distinctive brand identity. Karen Hayes, Founder of Indie Global Strategies, points to international expansion as a significant growth opportunity for prestige brands, particularly in emerging markets like the Middle East and Southeast Asia. Cristina Nuñez, Co-Founder of True Beauty Ventures, sees ongoing growth prospects driven by discerning consumers, TikTok's influence, and a resilient consumer base. Challenges include dependence on retail partners like Sephora and Ulta and navigating a saturated market. Rose Fernandez, a Beauty Industry Expert, believes that while the market may be saturated, brands with strong differentiation and robust retail presence still have growth potential. Building a strong brand identity and effective retail distribution are critical success factors. Monica Gallegos, MBA, CEO of Stratosphere Beauty Consulting LLC, suggests that while skincare may have plateaued, there are still opportunities for innovation in the prestige makeup segment. Andrew Ross, Senior Advisor at XRC Ventures, challenges the idea of "peak prestige," noting that growth is shifting towards both mass and luxury segments, with mass seeing unit growth and luxury seeing dollar growth. Cassie Cowman, Co-Founder of View from 32, emphasizes the cyclical nature of the industry and the importance of differentiation and consumer connection for brand success. Laura D., Founder of Brand New Beauty, stresses the enduring appeal of brands that offer more than just products, focusing on purpose and authenticity to weather market fluctuations. Tina Henry Bou-Saba, an Investor, echoes sentiments of ongoing growth in the beauty industry, especially among younger consumers, while acknowledging the strength of both prestige and mass/masstige brands. Despite differing viewpoints, it's clear that the beauty industry is evolving, offering opportunities for brands to innovate and connect with consumers on deeper levels. For a comprehensive discussion, explore the full article on The Business of Fashion. #PrestigeBeauty #IndustryInsights #MarketTrends #Innovation #ConsumerBehavior Article credit to Rachel Brown Editor In Chief at Beauty Independent

💋 Let the record reflect that prestige beauty has NOT hit its peak. I loved sharing my thoughts with Beauty Independent on the subject alongside so many colleagues and industry experts! In the article, we shed light on the biggest challenges facing prestige beauty brands and what opportunities they can take advantage of in the current market. Read the full article and share your perspective in the comments: https://lnkd.in/gWAWSKFi #beautyindustry #beautybusiness #brandstrategist #prestigebeauty #indiebeauty #consumerbehavior #insights #thoughtleaders #wearetheboard

#Fragrance in #2024 is all about the #mood. Noyz, a new gender-free fragrance brand coming to Ulta Beauty, was designed to function as a mood-centric scent wardrobe for shoppers, a concept particularly relevant for #GenZ shoppers. As previously reported by Global Cosmetic Industry, "A September 2023 report from DTC commerce specialist ESW noted, 'Unlike previous generations, who often wore a signature scent consistently, Gen Z is more likely to choose fragrances based on how they feel on a particular day. This has led to a surge in demand for smaller, more affordable fragrances that can be easily mixed and matched to express different moods and emotions.'" Noyz founder Shaun Neff of BEACH HOUSE GROUP (Pattern, Florence by Mills, Moon, etc.) said, "In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism. We feel more people will relate to our Sh**ty Day fragrance rather than doing a perfect hair flip with an 18-pack of abs or flawlessly riding a beautiful white horse in a magical meadow. Our goal is to create a brand that creates fragrances inspired by real storytelling."

ICYMI Good On You launched beauty ratings last week ✨ And we saw so much great press profiling the need for urgent action on sustainability in the cosmetics, haircare, and skincare industries. Here’s a quick recap and a shout out to the journalists who helped share our work. 📰 For Financial Times, I spoke with Kati Chitrakorn on the importance of company-wide transparency to inform shopping choices and how we’re helping retailers meet customer demand → https://lnkd.in/gZUG2FCT 📰 Nateisha Scott at Vogue Business and I dived into the details on the first 239 beauty ratings and what ‘Good’ brands are doing right → https://lnkd.in/gY8wrkTm 📰 For The Business of Fashion of Fashion, we spoke with Sarah Kent on how beauty stacks up to fashion on greenwashing and what retailers can do to build credibility with our ratings data → https://lnkd.in/gyQZxR-Z 📰 Violet Hayward Goldstone at WWD highlights our ambitions in retail and the opportunity for better performance with the support of Good On You industry tools → https://lnkd.in/gD4bXNk7 📰 For FashionUnited, our work and key findings in beauty were explored by Simone Preuss → https://lnkd.in/gRzNC4Yf 📰 Rachel Lawler at just-style.com | The apparel industry news & information site and I spoke about how progress in fashion transparency sets the scene for beauty to follow as more enterprises use our ratings to track their portfolios → https://lnkd.in/gVTvCzpp And these are just the highlights! Thanks to everyone who featured the news and helped us step up to the call to action for more transparency in beauty. As always, if you’re looking to go deeper into the insights and solutions: send me a note or contact the team here → https://lnkd.in/gZQYDryK

What's the latest trends of beauty industry in 2024 and what are the driving forces behind these trends? Read this article to find out more https://lnkd.in/ggvjhdcR #beautyindustry #makeupindustry