Emblaze | Revenue Community by Corporate Visions’ Post

In talking with business leaders about growth, a common thread usually emerges - often at a key inflection point, leaders find that the same tools and techniques no longer seem to be as effective or worse, are now having diminishing returns. And while we typically end up with new tools and techniques in the end, we first start with knowing how to look (for growth). 👉 Looking for growth through the lens of your customer. 👉 Looking for growth through the lens of your associate. 👉 Looking for growth through the lens of your competitors and out of category emulators. What could you find when you know how to look? #AuxoBrandGrowth #brandexperience #brandgrowth #CXconsulting

HELP!! I’m working on an exciting project to uncover the key growth levers businesses can unlock to drive online sales in 2025—and I need your #help. I’m looking to connect with leaders in my network, including #DigitalDirectors, #MarketingDirectors, #CEOs #BusinessOwners to better understand: ✅How businesses are tackling online sales growth. ✅What strategies do they see as essential for driving success in #2025? Your insights will be invaluable in shaping this research, which is focused on identifying practical, actionable solutions for businesses to thrive. I’ll also share key findings from the research. It’s a short 15-minute call with a few focused questions to share your experiences and perspectives. If you’re available, book a time that works for you here: https://lnkd.in/ewmkYtBb If you’re not the right fit but know someone who is, I’d greatly appreciate it if you could share this post or tag them below. Thank you in advance—your support will make a difference! #marketresearch #digitalperformance #DigitalGrowth #OnlineSales #LeadershipInsights #MarketResearch #BusinessGrowth

In today's hyper-competitive market, how do smaller companies make a big impact? Sharon P., Founder and CEO of Sage Digi, reveals how leveraging elite expertise and focused strategy can outmaneuver the giants. From crafting profitable marketing engines to strategic CFO collaborations, Sharon's approach reshapes how we think about performance marketing. Check out the full discussion linked in the comments. #B2B #BusinessLeaders #Leadership

Your decisions shape supplier ecosystems. Your strategies guide business leaders. Your storytelling transforms industries. Your choices impact sustainability. Influence. Every B2B marketer is a nexus of influence - a truth that Lily Robertson, Head of EMEA Marketing at Sodali & Co, unpacks in our latest #Changemakers interview. But here's the real talk: most marketers are barely scratching the surface of their potential influence. Want to understand how to truly leverage yours? Deep dive into our conversation with Lily via the link in comments. #B2BMarketing #Changemakers

Helping our industry partners excel in building materials marketing is something I am truly passionate about. That's why we created Navigate the Channel, our quarterly printed magazine designed to give you a competitive edge. 📖 Each issue is packed with: ✅ Expert tips to navigate the unique challenges of the channel ✅ Insights on the latest industry trends ✅ Strategies to drive success in B2B building materials marketing and sales This magazine isn't just information—it's actionable insights delivered right to your door. I invite you to sign up today and join a community of forward-thinking professionals dedicated to growth and innovation. 📬 Sign up here: https://bit.ly/3ZBtXvz Together, let's navigate the channel and make an impact! #NavigateTheChannel #B2BMarketing #ConstructionSales #Leadership

Most companies struggle with describing how they are different. 🧐 On our most recent LinkedIn Live, Robin Daniels explained when it comes to finding the space where your company stands out, especially in the crowded B2B market, there is a crossroads - to create your brand around a new category or enter an existing one. So what should you do? 🤔 While both paths are challenging, creating a new category can be a strategic way to inspire and differentiate the company's vision, whereas entering an existing category requires competing directly with pre-established leaders. For more of Robin’s tips for rebranding success, check out the blog post down below 👇 #B2Bmarketing #Rebranding #Strategy

Winning in an existing category is hard. Creating a new category is hard. They are different kinds of hard but make no mistake but are hard. I’ve tried. Here are some thoughts on it. #success #growth

What are your revenue goals for this time next year? And crucially(!), how sure are you that you'll meet them? If you miss the one-year goal, you'll surely miss the three- and 10-year ones. So... The SalesXceleration Framework™ is not onerous to set up – in fact, the feedback we have is that leaders and teams enjoy setting their processes really well. They say it brings refinement and surety to what can often be a muddle of different people doing things in different ways within their own mini-interpretation of a sales strategy. With the Framework, we can bring you three days of "fun with a serious purpose" to get you that upturn in sales you know is possible but often seems elusive. Let's make 2025 a great year for you. With a free consultation, you've nothing to lose! https://lnkd.in/gsFQEYRx #businessdevelopment #salesxceleration #SalesLeadership

When having conversations with business leaders about growth, cross-selling always comes up as an easy way to maximize sales. This is due to the notion that cost-of-sales to existing customers is lower than selling to new ones. That is in many cases true. However, many companies don't have the right organizational setup to leverage cross-selling on a scale. This leads to lower profits, lower NPS, and eventually higher churn. So before starting your new cross-selling growth adventure ask yourself: - Do we understand our segments and their perceived value of the products? - Are our incentives and KPI structure supporting cross-selling? - Is our entire organization and current route-to-market supporting this must-win-battle? #crossselling #growth #commercialstrategy Co-created with Michael Ærø and Anders Rehfeld

January... What a great time to re-empower your business! It's also a great time for forward-thinking business leaders to redefine how we set commercial targets. Ask yourselves: 👉 Are your goals aligned with the unique challenges and opportunities in today's dynamic market? 👉 How can you leverage emerging technologies and sustainability to punch above your weight? 👉 Is your team's potential fully reflected in your objectives? The most impactful targets aren't just about growth, but about smart scaling and market differentiation. They should push your business to innovate efficiently, adapt quickly, and carve out your unique market position. What if your 2025 targets focused less on competing directly with industry giants and more on creating distinctive value propositions? 🤔 Here are some examples of possible targets for 2025: ✔️ Achieve 30% of revenue from products or services that don't yet exist ✔️ Reduce carbon footprint by 50% while increasing productivity by 25% ✔️ Implement AI-driven decision-making in 80% of core business processes ✔️ Establish strategic partnerships that double your market reach without doubling resources ✔️ Achieve a Net Promoter Score of 80+ across all customer segments It's time to set targets that don't just help you survive but thrive in the ever-evolving business landscape. So, what innovative strategies will define your 2025 success story? #BusinessLeadership #2025Strategy #InnovationInBusiness #FutureOfBusiness #Innovation #Leadership #Marketing #DigitalTransformation #BusinessGrowth #SalesStrategy #CustomerExperience #BusinessDevelopment #BrandAwareness #BusinessIntelligence #MarketTrends #B2B #B2C #BusinessInnovation