Startups come into being to fundamentally address a unmet market need and to establish customers have a problem to be solved or a pain point to be addressed, and more importantly are willing to pay for the company’s solution. The business also requires a large number of customers who have similar needs and will pay for a product that meets them - based on the assumption that the market is big enough to support scale. Establishing the product's ability to satisfy a significant need in the market beyond a few customers and driving increasing adoption should be paramount to get to the PMF stage. Ultimately, most early stage businesses are constantly in the pursuit of experimenting and iterating on defining their target customer and a workable business model which is a critical part of the product-market fit journey. #startups #earlystage #valuecreation #organicgrowth #emerture
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