Emilie Cousteau’s Post

🔄 A New Perspective on Habits: The Lifemart Experience in Dubai 🌍 When we opened Lifemart in Dubai, one of our ambitious goals was to offer guests a fresh perspective on the shopping experience. We introduced self-service terminals that promised a small revolution: ✅ Payment Without Queues: Time is no longer a luxury, it’s the standard. ✅ Instant Coffee Orders: A hot cappuccino at your fingertips, no extra fuss. ✅ Purchase History: Your favorite items and tastes always within reach, without the need to explain twice. It seemed like the perfect synergy of technology and comfort. Yet, the moment we opened our doors, we encountered an unexpected reaction. 😅 In Dubai, customers are accustomed to a “serial service” routine, where: — One person warmly opens the door, — Another escorts you to your table, — A third patiently takes your order, — And a fourth presents the check with a smile. This is more than just service—it’s a time-honored ritual that conveys care and a sense of special attention. Our key takeaway: Consumer habits aren’t simply the product of marketing or technical advancements. They’re reinforced over years and become an unspoken norm. To reshape these habits, offering technology alone isn’t enough—you must create the conditions for a subtle shift in perception. 📈 Looking Ahead: We learned that our primary task isn’t just to implement innovations, but also to learn the language of those they’re intended for. Change calls for time, adaptation, and conversation. Our path forward is to gradually nurture a new interaction model where technology gracefully complements the familiar. Your turn: How do you adapt your innovations for markets with deeply rooted traditions? What challenges have you faced, and what solutions have you found? #CustomerExperience #Innovation #RetailTech #DigitalTransformation #CulturalChange #ConsumerTrends #GlobalBusiness #BrandExperience #CustomerJourney #BusinessGrowth #Technology #ConsumerHabits #Lifemart #Dubai #Business

There’s something about that Dubai Chocolate… Here’s my marketing perspective on why it’s so popular. 1. Scarcity  In the beginning, it was hard to get. 2. Social status It’s the Birkin bag of desserts - luxury in every bite. 3. Instagrammability User-generated content even transformed its name. “Can’t Get Knafeh of It” -> “Dubai Chocolate” So why should you care? This isn’t just about chocolate.  It’s about WHY we buy. We buy: - stories - promises - emotions And that is all about associations. P.S. Luxury, emotion, sharability - does your brand convey these?

"Dubai Chocolate": A Sweet Symphony of Luxury, Marketing, and Psychology!! The global buzz around "Dubai Chocolate" has taken social media by storm, and its success story is a fascinating blend of culinary innovation, luxury branding, and clever marketing. This indulgent creation combines pistachio cream, crispy roasted pastry strands (Kadayif or Konafa also known as "angel hair"), and Tahini, all wrapped in milk chocolate. Its unique texture and sensory appeal make it irresistible, delaying satiety and elevating the eating experience—a key factor in its widespread popularity. But the hype isn’t just about taste. As Prof. Thomas Bippes points out, the allure lies in the strategic use of Dubai’s image as a symbol of luxury. With storytelling, influencer campaigns, and limited availability, this chocolate has become a prime example of how perception shapes demand. When Lindt introduced its own Dubai Chocolate in Germany, long queues formed, driven by the scarcity effect and amplified by consumer curiosity for the novel and exclusive. On a deeper level, psychological factors like cognitive dissonance play a role. As Prof. Benjamin Panic explains, when people invest significant time and effort to acquire a product, they tend to overvalue it, reinforcing their determination to obtain it. Dubai Chocolate shows us how innovation, branding, and psychology can create a product that captures hearts—and headlines. #Marketing #Psychology #Dubai #Chocolate

Many of the real estate videos you see on Instagram, especially from Dubai, are a mix of both showcasing and marketing. Some agents use Instagram as a way to build their personal brand, showing off luxury properties, lifestyle, and market expertise to attract potential buyers. While some may be actively selling properties, others might focus more on generating leads, creating awareness, or establishing credibility in the market. The luxury market in Dubai is competitive, and social media presence can help agents stand out. However, it's also true that some content is more about building visibility and "social proof" rather than immediate sales. So, while many agents are genuine in their efforts, a portion of the content may be more about marketing than direct selling. What has been your experience with this type of promotion in your real estate work? #DubaiRealEstate #LuxuryLiving #RealEstateMarketing #PropertyInvestment

Elevate Your Brand in Dubai's HORECA Market with Novalux In a dynamic market like HORECA in Dubai, distribution makes all the difference. At Novalux, we’re dedicated to bringing exceptional products to clients who value quality and innovation. We’re more than a distributor—we’re the bridge that connects your product to an exclusive network of customers, backed by cutting-edge technology that ensures efficiency, freshness, and punctuality in every delivery. What We Offer Our Suppliers Direct access to a growing market: we connect your brand with clients seeking unique gastronomic experiences and unforgettable flavors. Innovation in logistics: from arrival to delivery, we optimize each phase so that your products reach their destination in perfect condition and on time. Adaptation to market trends: we offer both premium and accessible lines, tailored to the current needs of the HORECA sector. At Novalux, we understand that each product is unique and deserves to stand out. Together, we can elevate your brand and make a lasting impact on Dubai’s market. Ready for your products to shine and reach further? Join our mission to transform the HORECA experience in Dubai. With Novalux, every delivery is an opportunity to create something memorable. #Novalux #Dubai #HORECA #SmartDistribution #PremiumQuality #InnovativeLogistics #UniqueFlavors #PartnersInSuccess

8 Key Marketing Lessons, Inspired by the Viral Dubai Chocolate When I had left Dubai to go to Singapore earlier this March, I promise Dubai did not really have its own chocolate. Social Media Virality- a 78 million viewed TikTok video- seems to have instigated a craze for this product. My marketing brain has exploded, and least to say, I've been obsessing on the rise of this brand- Fix Chocolatier. What began as a small, home-based operation has now become a sensation, that now is working on a Limited Edition flavor with Dubai's Crown Prince- Sheikh Hamdan! This success isn’t just a product of luck. From creative branding to strategic partnerships, the story of Fix Chocolatier is packed with insights on how to sustain growth beyond virality. Here are 8 key lessons I’ve learned from this journey, including: (1) The power of a relatable origin story (2) The art of creative wordplay and packaging (3) Building strategic partnerships (4) Leveraging on hunger marketing and more... (check out my carousel) Each lesson/observation captures a part of why Fix Chocolatier today is as famous as it is. Marketing magic happens when great products meet smart strategy, and this brand is proof. Congratulations FIX Dessert Chocolatier- You are now a Dubai Treasure! I am a big fan of your brand and I cannot wait to someday try the REAL Dubai Chocolate (I've only been able to taste the copycats!) 📣 Have you witnessed a brand go viral like this? Share your thoughts in the comments below! #DubaiChocolate #MarketingLessons #ViralMarketing #BrandBuilding #Dubai #Entrepreneurship

Isn’t following a trend the opposite to being unique? and isn’t marketing all about standing out & being differentiated? when did copying become the norm? 🤔 In the rush to "go viral" or "stay relevant," we’re seeing more brands hop on trends instead of creating something genuinely unique. The famous Dubai Chocolate Fix crafted a brand that authentically captures the city’s vibrant essence. But now, we’re seeing countless brands not just mimicking its branding, but even adopting similar names—calling themselves “Dubai Chocolate” without offering anything new. This kind of imitation may grab attention initially, but it dilutes the very quality that attracts customers: originality. Following trends might seem like the easier path, but it's often at the expense of true brand identity and long-term impact. If you want your brand to resonate, resist the urge to follow. Innovate. Stand out. Because real marketing success lies in differentiation—not in blending into the noise. 🌟 Where have you noticed brands losing their edge by chasing trends? Let’s talk 👇 #marketingstrategy #branddifferentiation #authenticity #themarketingmovement the marketing movement

My Article on Branding was Declared the Best Branding Concept Article in Dubai Shopping Carnival Festival. I must thank Irina Gibson, Our Chief Branding Officer. www.schoolforall.co #READ,#OUR,#STORY --------------------------- #Entrepreneurship,#Marketing, #ContentStrategy #innovation #Principal #graphicdesign,#socialmedia,#management #humanresources, #HOD,#digitalmarketing, #technology, #careers, #socialnetworking, #branding, #money, #motivation  #jobinterviews,#advertisingandmarketing,#gender #investing #sales #sustainability,#personaldevelopment,#finances,#Student,#networking,#personalbranding,#fundraising,#hiringandpromotion,#productivity,#datamining,#socialentrepreneurship,#projectmanagement,#fashion,#business,#emotionalintelligence,#health,#hashtags,#happiness #travel,#gettingthingsdone,#businessintelligence,#publishing,#culture,#motivationalspeakers, #guerillamarketing, #affiliatemarketing,#email,#digitaltransformation,#webanalytics,#searchengines,#viralmarketing,#consumerbehavior,#growthhacking,#onlineadvertising,#jobsearch,#Staff,#empathy,#storytelling,#businessmodels,#research,#elearning Teacher,#mindfulness,#smallbusiness,#publicspeaking #interenetofthings #student #creativeadvertising #workingathome #mobilemarketing,#accountingandaccounts,#publicrelations,#realestate, #READ,#OUR,#STORY

🌟Embracing the Evolution of Marketing in Dubai's Luxury Fashion, Media, and Entertainment Sector! Marketing management is undergoing a profound transformation, especially here in Dubai's vibrant luxury fashion, media, and entertainment sector. As a modern marketer, I'm deeply immersed in this exciting evolution, where traditional tactics and strategies are just the beginning. In today's dynamic landscape, my role transcends traditional boundaries. It's about crafting immersive brand experiences, harnessing the power of data-driven insights, and staying at the forefront of emerging trends and technologies. #BrandExperience #DataDrivenMarketing #Trendsetter #ModernMarketer #DubaiMarketing #MarketingStrategy #MarketingInDubai #LuxuryFashion #MediaAndEntertainment #MarketingEvolution

A Maysan Milestone on Shark Tank Dubai! Appearing on Dubai TV iconic show, Shark Tank, in front of legendary Toufic Kreidieh Noor Sweid Amira Sajwani Elie Khouri and Faisal Juma Khalfan Belhoul AlFalasi was both an honor and a challenge. The Sharks tried Maysan silk cocoons themselves, experienced their transformative benefits firsthand, and concluded with excitement: “It really does work!” 🌟 While they appreciated the concept and saw the potential, challenges like audience education, high unit economics, and the industry’s hesitation to adopt innovations made them pause on investing - for now. But here’s the opportunity: With your support, we can prove them wrong! By scaling Maysan’s reach among skincare enthusiasts, spas, salons, wellness professionals, and conscious beauty lovers, we can overcome these hurdles and position sustainable skincare at the forefront of the beauty industry. This isn’t just about growing sales; it’s about reshaping the narrative around natural beauty, sustainability, and innovation in a competitive space. 🎥 Watch the full Shark Tank Dubai clip, place your orders, or simply share this post to be part of our journey to bring natural skincare into the spotlight. Let’s turn this “almost” into an undeniable YES. 🌍 Together, we’re building the future of clean beauty. #Maysan #SharkTankDubai #NaturalSkincare #SustainableBeauty #SkincareInnovation #CleanBeauty #WomenEntrepreneurs #Leadership #BusinessGrowth #SilkCocoon #SharkTank #uae #dubai #dubaitv