Emilio José Inés Villar, MEng, MBA’s Post

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Destinations Market Lead at The Data Appeal Company - Almawave Group

"In 2023, 220,000 airport passengers arrived in Italy from Brazil, an increase of approximately +52% compared to 2022 according to ENIT – Italian National Tourist Board , based on The Data Appeal Company data relating to GDS. 43.5% of passengers departed from San Paulo GRU airport, and arrived mainly in Rome FCO (25.5%), followed by Milan (MXP 10.7%; LIN 4.1%) and Venice (3.2%). People mainly travel as a couple (36.3% of bookings). In the first 3 months of 2024, there were approximately 45 thousand airport arrivals from Brazil, 14.3% more than in January-March 2023. The main routes involve the airports of San Paolo and Rome FCO with a distribution of passengers equal to 28% of the total. In the period considered, the average stay in Italy was 17 days." "Brazilians mark new goals and new trends for the Italian tourism supply chain. The consolidation of the Italian presence in Brazil represents an unmissable opportunity for the sector. Through a targeted and effective marketing strategy we raise Brazilian awareness of the numerous attractions and peculiarities that Italy has to offer, stimulating a significant increase in the flow from Brazil. This strategic approach not only promotes the economic growth of the sector, but also contributes to strengthening the cultural ties between the two countries, offering unique and engaging experiences for Brazilian travelers in Italy, also through products linked to roots tourism" Alessandra Priante, President of ENIT. ENIT – Italian National Tourist Board EMBRATUR - Brazilian Tourist Board InvestSP Mariana Aldrigui Fabio Montanheiro Nascimento Maria Elena Rossi ,Kelly Kajihara #destinations #tourism #dataanalytics #brazil #italy

Brasiliani in Italia: la formula vincente per un viaggio indimenticabile? Prenotazioni precoci e soggiorni prolungati | Enit.it (Italiano)

Brasiliani in Italia: la formula vincente per un viaggio indimenticabile? Prenotazioni precoci e soggiorni prolungati | Enit.it (Italiano)

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