I'm thrilled to introduce Meltwater’s Year-End Release! 🚀 This latest update brings an array of AI-powered features designed to provide instant insights, streamline finding relevant content, highlight key journalists, and deliver customized metrics on your PR and marketing performance. We've also strengthened our partnerships to enhance data access, helping you connect more effectively with your audiences. And that’s just the beginning. Explore all the new features here: #PR #insights #AI
Emily Minno’s Post
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Good quick piece from Axios on an issue we're continuing to see on the media monitoring side. Clearly moving into an environment where media companies and social networks are risk-averse in what data they share. Concerns on #GenAI and #PR hits are valid on their end, but by limiting the data they allow others to view they're also limiting their ability to tell a narrative about their audiences and how their platforms drive consumer decisions. That insights gap in turn often leaves advertisers hesitant to invest further media dollars in them. See this come up repeatedly at Meltwater in our broader conversations and think it will only get more complicated as an issue as we head into 2025 and beyond.
Digital news consumption has gotten harder to measure
axios.com
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The future of social listening . 5 main trends that are going to change this area https://lnkd.in/dkNgzkSK
The future of social listening
medium.com
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How is your news organization leveraging emerging platforms to boost referrals? At the recent Audience Community of Practice session with FT Strategies, Nehmat K. and George Adelman advised publishers to develop tailored strategies for each platform based on unique audience behaviors and identified four key behaviors among next-generation news consumers: 📲 Digital simultasking 💡 Filtering news through trusted networks 🗣 Engaging in digital discourse 🔎 Sophisticated searching to manage information overload Check out the rest of our key takeaways and sign up for future updates from the Audience Community 👇
Audience Community: Referral traffic trends - The Lenfest Institute for Journalism
lenfestinstitute.org
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📣 AI-Driven Public Relations at Efficacy Media! ✨ We harness the power of AI to craft data-driven PR campaigns that amplify your brand’s voice. From sentiment analysis to predictive insights, we deliver precision-targeted strategies for unparalleled impact. 🚀 Let Efficacy Media revolutionize your PR with smarter tools and creative excellence! Visit us at www.efficacymedia.co for more details. 🌟 #EfficacyMedia #AIinPR #SmartStrategies #BrandExcellence 💡
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How have social media platforms evolved in their approach to free speech, and what does this mean for users today? Social media has been a game-changer in the realm of free speech, offering a global stage for diverse voices. But as platforms grow, so does the complexity of balancing moderation with expression. - Historical evolution: From early forums to today's giants like Facebook and Twitter. - Key challenges: Content moderation, misinformation, and privacy. - The need for new spaces: How emerging platforms like SpeakBits are navigating this terrain. Read more about it here: https://lnkd.in/gdzDMTMd Let's discuss how these dynamics impact user experience and the future of online dialogue. #SocialMedia #FreeSpeech #DigitalStrategy #CommunityBuilding #DigitalCommunities #Engagement #SocialMedia #PrivacyMatters #TakeBackYourSocialMedia #Technology #Tech #TechnologyNews #TechNews #SocialMedia #OnlineCommunities
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🌐🔄 Filter Bubbles and Echo Chambers: The Hidden Costs of Personalized Content 📲💬 In the world of social media, algorithms craft our online experiences by tailoring content to our interests, interactions, and our behavioral patterns. While it aims to enhance user engagement, it also lays the groundwork for the formation of filter bubbles and echo chambers. This digital phenomena, influenced also by social dynamics, and the viral nature of content, profoundly shape our online environments. 🌐 What Are Filter Bubbles? Filter bubbles occur when algorithms selectively show us content that aligns with our existing preferences and beliefs, creating a personalized yet narrow stream of information. 🚩 Key Implications: - Narrowed Worldview - Reinforcement of Biases 🔄 What Are Echo Chambers? Echo chambers amplify and reinforce our views within like-minded communities, creating an environment where similar opinions are repeated and validated. 🚩 Key Implications: - Amplification of Polarization. - Reduction of Critical Thinking 📊 The Broader Impact - Societal Fragmentation - Psychological Effects, especially when negative beliefs are continually reinforced. 🤖 The Role of Digital Fake Voices Adding to these dynamics, digital fake voices—paid actors, bots, fake accounts—are often employed to push certain agendas or manipulate public opinion. These entities can flood social media with biased or misleading content, further entrenching filter bubbles and echo chambers. Their presence can: - Drive Division, by deliberately promoting divisive content, deepen societal rifts and polarization. - Spread Misinformation 🛠 Breaking Free ✅ Diversify Your Sources: Seek information from a variety of perspectives and sources to broaden your understanding. ✅ Follow Diverse Voices: Engage with content and individuals who offer different viewpoints to gain new insights. ✅ Practice Critical Evaluation: Evaluate the credibility and source of information before accepting or sharing it. ✅ Encourage Open Dialogue: Have conversations with people who hold different opinions to foster mutual understanding. In addition to personal responsibility, ensuring platform accountability, promoting media literacy, and implementing regulatory measures are crucial steps in fostering a healthier digital environments. #FilterBubbles #EchoChambers #DigitalAwareness #CriticalThinking #SocialMediaMindfulness #socialmedia
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The only sure thing about social media? It's always changing! This wonderful article from Government Technology shares insightful takeaways on the ever-changing socialgov world and the impact of AI from multiple speakers featured at the 2024 Government Social Media Conference (including insights from our founder, Kristy Dalton!). #GSMCON2024 #SocialMediaTraining #SocialMediaManagement #ArtificialIntelligence
So excited to see my presentation about empowering colleagues and leaders to use social feedback featured in Government Technology’s #GSMCON2024 wrap-up. Thanks to everyone who attended the session in-person or virtually, and shared thoughtful questions during the Q&A. And a huge thank you to Government Social Media LLC for selecting the session. Also featured in the wrap-up: Jessie Brown’s outstanding talk on shaking things up when you’ve been a social media manager for awhile (🙋🏻♂️), and the AI sessions led by Zack Seipert, and Kristy Dalton and Ariana Donley. What a great week with all of you!
Staying Agile in the Changing World of Government Social Media
govtech.com
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We like to help keep our Noble People industry friends and colleagues just a tad more informed than others in the marketing world. So I'm pleased to share this month's Three Things--our hot takes on changes in media behavior and new tools to reach people. This month we examine: How "thinking small" might the next trend in retail networks The ways AI is rapidly changing the search game How you can leverage Reddit globally through their new translation tool Feel free to drop one of these nuggets into your next meeting! #reddit #retailnetworks #searchtools #media #communtication #mediastrategy #socialtrends
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No really! Excited to be at Ragan Communications and PR Daily Social Media Conference this week + speaking on Friday with a panel about AI Tools & Tech for Social Pros. (Coincidentally or not, LinkedIn asked if I wanted AI to rewrite this caption 😉) Ready to learn & share! #RaganDisney #RaganEvents #socialmediamarketing #influencermarketing
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