I'm thrilled to introduce Meltwater’s Year-End Release! 🚀 This latest update brings an array of AI-powered features designed to provide instant insights, streamline finding relevant content, highlight key journalists, and deliver customized metrics on your PR and marketing performance. We've also strengthened our partnerships to enhance data access, helping you connect more effectively with your audiences. And that’s just the beginning. Explore all the new features here: #PR #insights #AI
Emily Minno’s Post
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Good quick piece from Axios on an issue we're continuing to see on the media monitoring side. Clearly moving into an environment where media companies and social networks are risk-averse in what data they share. Concerns on #GenAI and #PR hits are valid on their end, but by limiting the data they allow others to view they're also limiting their ability to tell a narrative about their audiences and how their platforms drive consumer decisions. That insights gap in turn often leaves advertisers hesitant to invest further media dollars in them. See this come up repeatedly at Meltwater in our broader conversations and think it will only get more complicated as an issue as we head into 2025 and beyond.
Digital news consumption has gotten harder to measure
axios.com
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With the advancement of tech, twenty different kinds of social listening tools, analysis of all kinds of audiences, break-downs of trends, etc, it's not very difficult to create a piece of content that ticks all the checkboxes & complies with those fifteen mandates. But even with everything & more at our disposal, many still fail. That's because in the pressure of perfecting everything, we often forget the one fundamental that's the core of it all - simplicity. Remind yourself to be simple, even at the cost of "perfection".
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📣 AI-Driven Public Relations at Efficacy Media! ✨ We harness the power of AI to craft data-driven PR campaigns that amplify your brand’s voice. From sentiment analysis to predictive insights, we deliver precision-targeted strategies for unparalleled impact. 🚀 Let Efficacy Media revolutionize your PR with smarter tools and creative excellence! Visit us at www.efficacymedia.co for more details. 🌟 #EfficacyMedia #AIinPR #SmartStrategies #BrandExcellence 💡
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How is your news organization leveraging emerging platforms to boost referrals? At the recent Audience Community of Practice session with FT Strategies, Nehmat K. and George Adelman advised publishers to develop tailored strategies for each platform based on unique audience behaviors and identified four key behaviors among next-generation news consumers: 📲 Digital simultasking 💡 Filtering news through trusted networks 🗣 Engaging in digital discourse 🔎 Sophisticated searching to manage information overload Check out the rest of our key takeaways and sign up for future updates from the Audience Community 👇
Audience Community: Referral traffic trends - The Lenfest Institute for Journalism
lenfestinstitute.org
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🌐🔄 Filter Bubbles and Echo Chambers: The Hidden Costs of Personalized Content 📲💬 In the world of social media, algorithms craft our online experiences by tailoring content to our interests, interactions, and our behavioral patterns. While it aims to enhance user engagement, it also lays the groundwork for the formation of filter bubbles and echo chambers. This digital phenomena, influenced also by social dynamics, and the viral nature of content, profoundly shape our online environments. 🌐 What Are Filter Bubbles? Filter bubbles occur when algorithms selectively show us content that aligns with our existing preferences and beliefs, creating a personalized yet narrow stream of information. 🚩 Key Implications: - Narrowed Worldview - Reinforcement of Biases 🔄 What Are Echo Chambers? Echo chambers amplify and reinforce our views within like-minded communities, creating an environment where similar opinions are repeated and validated. 🚩 Key Implications: - Amplification of Polarization. - Reduction of Critical Thinking 📊 The Broader Impact - Societal Fragmentation - Psychological Effects, especially when negative beliefs are continually reinforced. 🤖 The Role of Digital Fake Voices Adding to these dynamics, digital fake voices—paid actors, bots, fake accounts—are often employed to push certain agendas or manipulate public opinion. These entities can flood social media with biased or misleading content, further entrenching filter bubbles and echo chambers. Their presence can: - Drive Division, by deliberately promoting divisive content, deepen societal rifts and polarization. - Spread Misinformation 🛠 Breaking Free ✅ Diversify Your Sources: Seek information from a variety of perspectives and sources to broaden your understanding. ✅ Follow Diverse Voices: Engage with content and individuals who offer different viewpoints to gain new insights. ✅ Practice Critical Evaluation: Evaluate the credibility and source of information before accepting or sharing it. ✅ Encourage Open Dialogue: Have conversations with people who hold different opinions to foster mutual understanding. In addition to personal responsibility, ensuring platform accountability, promoting media literacy, and implementing regulatory measures are crucial steps in fostering a healthier digital environments. #FilterBubbles #EchoChambers #DigitalAwareness #CriticalThinking #SocialMediaMindfulness #socialmedia
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The future of social listening . 5 main trends that are going to change this area https://lnkd.in/dkNgzkSK
The future of social listening
medium.com
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In today's evolving digital world, governments can unlock inclusive and impactful communication with their constituents through social media. Equally important, the public needs a way to efficiently communicate with the government, and social media provides a cost-effective means to give feedback. From leveraging AI to embracing qualitative goals, discover how officials are navigating the evolving social media landscape to better serve their communities: https://okt.to/FRZYV8 #GovTech #DigitalSolutions #Modernization
Staying Agile in the Changing World of Government Social Media
govtech.com
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🌟 Calling all PR pros! 🌟 Ever feel like you're stuck in a time warp with outdated audience data? 🚀 Struggling to personalize your communications without cloning yourself? 🧬 Wish you had a crystal ball to predict and manage PR crises before they explode? 🔮 Finding it impossible to stitch together data from a million different sources? 🧩 If you nodded (or laughed) at any of these, you're not alone! These are the common headaches in today's PR world. But fear not – at NextGenPR, we're here to turn these nightmares into sweet dreams with our cutting-edge solutions. Stay tuned for more! #PublicRelations #PR #DigitalMarketing #Communications #Innovation #AI #Tech #NextGenPR
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In today's evolving digital world, governments can unlock inclusive and impactful communication with their constituents through social media. Equally important, the public needs a way to efficiently communicate with the government, and social media provides a cost-effective means to give feedback. From leveraging AI to embracing qualitative goals, discover how officials are navigating the evolving social media landscape to better serve their communities: https://okt.to/gQwTsz #GovTech #DigitalSolutions #Modernization
Staying Agile in the Changing World of Government Social Media
govtech.com
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