Emma Grace M.’s Post

How can the creator and partner economies best complement each other? There's a vast opportunity to form strategic alliances that can strengthen brands' place in the market. And who better to weigh in on this than PartnerCentric Founder & CEO Stephanie Harris? Get all the details in this brand new piece on CMSWire. https://lnkd.in/gYQgUSVA #creatoreconomy #partnereconomy #affiliatemarketing

Kritasha Gupta, Head of Business Development, Financial Times, UK, joined our recent Congress in Copenhagen to share insights from the company’s mini-brands and a few lessons on newsrooms finding their feet in the B2B diversification space. 👉 It reminded me of the mini-publisher concept from our Table Stakes Europe programme, something that DC Thomson deployed. This involved creating teams led by editorial to produce niche content to targeted local audiences... with the ultimate goals of increasing engagement, drive newsletters subs and, of course, digital subs. It has worked quite well so far. 👉 The FT's mini-brands (verticals) differ a bit in that they function more like mini franchises. They are derived from broader topics, and are a part of the company’s core paid subscription packages. But what the FT didn't expect was the level of engagement this would create. Each franchise produces newsletters, digital hubs, events, podcasts, videos – supported by sponsorships, advertising, and, yep, reader revenue. 👉 They now have committees to proof of concept possible mini-brands, to measure success or failure, to stop or invest more. https://lnkd.in/eQtWi2mq

>> Building Trust Beyond Transactions in Businesses << Selling advertising services goes far beyond just closing a deal for ad-hoc needs. It’s about building enduring trust with clients, understanding their vision, and positioning ourselves as true partners in their growth. When trust is established, it’s no longer just business—it’s a relationship that grows. As you nurture these connections, you create your own personal brand and earn respect as reliable, accountable partners in the industry. Let’s keep focusing on authentic partnerships and making a lasting impact.  In the long run, it’s trust that truly fuels success. #BusinessDevelopment #ClientRelationships #TrustBuilding #Advertising #ServiceIndustry #Agency

What does it mean to be a Diamond Partner with impact.com? A LOT! PartnerCentric was just given this prestigious title, a testament to our relentless pursuit of excellence and transformative technology within the partnership marketing space. “PartnerCentric’s exceptional growth and our strong collaboration reflect their innovative approach and unwavering commitment to excellence in the partnership marketing industry—exactly what we look for in our Diamond Partners,” shares David A Yovanno, CEO of impact.com. “Their transformative strategy aligns with impact.com’s vision for the Partnership Economy, setting a standard for what we believe is the key to success in this evolving, consumer-driven landscape.” Read on to learn more about what it took to achieve this honor: https://lnkd.in/esT2PeZP #partnershipmarketing #affiliatemarketing #affiliatemanagement #affiliateagency

When you buy the cheapest of anything, you sacrifice quality. This is true for agency pitches too. When decisions are driven by cost, agencies compete on price, and quality takes a hit. Fortunately, we're seeing a shift toward viewing pitches as an exercise in value creation. When brands see their agency partners as value creators, it transforms the partnership. 👉 It's no longer about squeezing costs but about fostering a "race to the top." #AgencyPitches #ValueCreation #MarketingStrategy #Partnerships

Counting down to Brand Innovators Miami Innovation Summit. Join us for an insightful panel discussion that will revolutionize your approach to reaching your audience. Tune in and gain invaluable strategies from industry experts! See you there! Adsmovil

From clunky manual processes to AI-driven automation, the journey of how franchise brands manage local advertising has been nothing short of transformational. At Hyperlocology, we’re proud to lead the next frontier in this evolution. We’ve put together a timeline infographic that maps out how the industry has shifted:  1990s-2000s: Traditional media ruled, and customization was nearly impossible.  2010-2015: Digital platforms emerged, but local campaign management was still complex and manual.  2016-2020: Co-op advertising tools improved collaboration, but fragmented systems slowed progress.  2021-Today: Hyperlocology revolutionizes the space with seamless, automated solutions that empower franchisees to launch hyper-local, brand-aligned campaigns in just a few clicks. The future is here—and it’s all about simplifying and scaling local advertising for multi-location brands.  Check out the infographic to see how far we’ve come and where we’re headed! https://lnkd.in/gu7mekQ3 Let’s shape the future together. #LocalAdvertising #FranchiseMarketing #Innovation #DigitalTransformation

🔥Here’s a sneak peak of our brand x brand collaboration platform!🔥 These are real brands signed up and raring to meet like-minded brands for some cool collabs 😎 and powerful partnerships 💪 The PartnerUp platform officially launches on the 2nd April but you can sign up now for a FREE 6 month subscription on us 😁 partneruphub.com #marketingtools #brandmarketing #brandgrowth #businessideas #smartbusiness 

🚀 Unlock Unprecedented Growth with Swell Media! At Meet The People, we’re committed to driving #BusinessGrowth and #ROI. The proprietary PMR (Performance Media Rating) tool, developed by Joseph McConellogue and his talented team at Swell Media, has been a game-changer since its launch. Over the past 4 years, it has delivered an average #KPI improvement of 28% across a diverse range of industries, including #ecommerce, #retail, #insurance, #finance, #CPG, and #beauty. As the pre-holiday season approaches, don’t miss the chance to reduce performance #marketing wastage and accelerate your business growth. Our PMR tool helps identify quick wins and sets the stage for sustained success across #digital channels. With every project, we get smarter and stronger. 📈 Ready to elevate your results? Contact Swell Media today and discover how PMR can transform your DTC and eCommerce strategies: https://lnkd.in/gSfiSWwS #DigitalStrategy #PerformanceMarketing

We talk about more than just ecommerce on the Ecommerce Hotline by Bemeir! Whether you’re building your career or your business, it’s easy to start feeling “stuck” Take it from Adena, “Life is too short to be stuck at a job where you’re unhappy.” This is true for business owners too. Adena speaks about leveraging your network to learn more, explore, and ultimately, get yourself some options. Because once you have options, everything changes. P.S. Know someone who’d be a great next guest on the Ecommerce Hotline? Tag them in the comments! #ecommerce #growth #network