Emma Lo Russo’s Post

Data doesn't lie. But people sometimes do (or lie through omission). Data holds marketers and agencies accountable, ensuring your strategies and campaigns deliver real, tangible results. Always ask, 'What happened when we did X? What does the data tell us?' #Data #DigitalMarketing #MarketingResults

💡Successful first party data strategy in 6 steps💡 The use of first party data is an efficient way to be successful as a marketer in a cookieless environment. However, you need a thorough strategy to create real value and utilise the full potential of the data. 📰 Our CSO Martin Pichler shared his most valuable steps with new business Magazin on how to get the most out of first party data! 1.     Define goals 2.     Collect data 3.     Protect data 4.     Analysis and evaluation 5.     Derive measures 6.     Optimize For more details, visit New Business or get in touch 📮! #firstpartydata #strategy #data #success #cookieless #highfivve 

Pro Tip: Use post-campaign data to improve 🤩 future marketing by eliminating bias & integrating feedback loops. 🔁🙅♀️ More tips from @MarTechismktg: #MarketingOptimization #DataDriven https://zurl.co/ANEH

Living in a data-driven world, the challenge isn't the lack of data—it's the overwhelming amount! We sift through the data to highlight the KPIs that matter the most to you, providing monthly insights that make a difference. #digitalmarketingagency #socialmedia #marketingdata #digitalstrategy

Pro Tip: Use post-campaign data to improve 🤩 future marketing by eliminating bias & integrating feedback loops. 🔁🙅♀️ More tips from @MarTechismktg: #MarketingOptimization #DataDriven https://zurl.co/ANEH

Of course first-party data provides valuable insights…but it doesn’t cover the whole story. To get the very best from your data, including higher click-through rates and better revenue outcomes, see why enriching with third-party insights is so important in our latest blog by Danny Holmes: https://lnkd.in/ee6muTAc #Data #Marketing #ThirdPartyData #DataInsights

Data helps us to understand our customers, their habits, likes, and dislikes. But to achieve these goals, we need to collect lots of data. To stay compliant and avoid a PR nightmare, it’s critical to have a first-party data strategy. Here are 6 steps for creating one. (Diana Nechita, Ardoq) https://hubs.ly/Q02wTBnB0 #PR #FirstPartyData #DataStrategy #PRtips

Bridging the Gap: Marketers & Data Analysis Skills 📊 In the rapidly evolving digital landscape, the ability to analyze data is not just an asset—it's essential. Yet, a striking skills gap exists among marketers when it comes to data analysis. The blog below from Marketing Week delves into this pressing issue, highlighting how a lack of data proficiency could be holding marketers back from reaching their full potential. Dive into the blog to discover actionable steps you can take to close this skills gap and transform your marketing strategy with the power of data at https://lnkd.in/eYfwsieB. #blog #marketing #dataanalysis #survey #learnmore

Discover our latest blog post on powerful data-driven marketing strategies that lead to success! Unleash the potential of your campaigns and elevate your brand by leveraging insights from data. Dive in here: https://lnkd.in/eR7tmvAn #DataDrivenMarketing #MarketingStrategy #DigitalMarketing #BusinessGrowth #DataAnalytics #MarketingInsights #CustomerExperience #DataStrategy #PersonalizedMarketing #MarketingInnovation #MarketingTips

You are a not a sophisticated marketer...if you can't act on your data! 707 - Unlocking Marketing Success with Data: A Deep Dive with JJ Reynolds from Vision Labs (Listen here: https://lnkd.in/gkdaQ-8u) There is a direct corrolation between your sophistcation as a marketer and what you know to do with your data. Don't let valuable data go to waste! #EmailMarketingSuccess #MaximizeCTR #ActionableInsights #DataDrivenMarketing #EmailOptimization #EmailEngagement #MarketingStrategy #DigitalMarketingTips #EmailConversion #MarketingInsights